Creative Design Lead
Job Summary
Job Description
The Creative Design Lead at Gracenote (Nielsen) will be responsible for the brand's visual identity and creative strategies across all marketing channels. This role requires developing creative assets to support brand, product, and data narratives, designing graphics and animations for websites and interactive platforms, and delivering assets for integrated marketing campaigns. The ideal candidate will have 5-7+ years of experience in marketing programs, with a focus on owned and paid email and digital marketing, and proven ability to manage multiple projects in a fast-paced environment. Responsibilities include partnering with marketers and developing compelling visual narratives, managing agencies, and creating engaging social media campaigns.
Must have:
- 5-7+ years marketing experience
- Experience across all marketing channels
- Proficiency in Adobe Creative Suite
- Project management skills
- Collaboration with cross-functional teams
Good to have:
- Experience with Figma and Canva
- Web design best practices knowledge
- Motion graphics and video creation skills
Perks:
- Comprehensive benefits package
- 401(k) retirement plan with match
- Generous paid time off
- Company provided car (if qualified)
- Discretionary incentive/bonus
11 skills required
Job Details
At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
The Creative / Graphic Designer will play a critical role in bringing the Gracenote brand and products to life. This role is responsible for the brand’s visual identity and creating and executing creative strategies across all marketing channels including email, paid media, website, social and events. The ideal candidate will have experience distilling complex ideas, technologies and products into visually compelling narratives that resonate with various audiences. The creative / graphic designer will balance maintaining brand guidelines with fresh design perspectives and understand when to use the creative process and when to freshen existing templates.
As the primary creative / design resource, we are looking for someone who can set the creative strategy and vision for projects as well as execute. Prior design experience is a must. Candidates must have advanced proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign), with a strong understanding of design principles, typography, and layout techniques. Hands-on experience with tools such as Figma and Canva, along with basic knowledge of web design best practices is preferred. A successful candidate will thrive in a fast-paced, dynamic environment and demonstrate an ability to execute with agility.
Responsibilities
- This role will partner with marketers, writers and data analysts to develop creative assets to help drive or support brand, product and data narratives across owned and paid marketing channels
- Manage development of creative executions across all channels that strongly resonate, while maintaining consistency for the Gracenote brand with close alignment to the Nielsen brand
- Conceptualize and design graphics, visualizations, and animations for websites and other interactive platforms
- Deliver creative concepts and digital assets to support integrated marketing campaigns including email, paid media, website, social media posts and events
- Generate compelling motion graphics and videos to guide client and prospect journeys and support marketing strategies to drive awareness, consideration and conversion
- Develop design templates for employee enablement for social and direct email campaigns, as well as client presentations
- Collaborate with cross-functional teams across all work streams to deliver high-quality creative assets that align on business efforts
- Partner closely with Communications to develop compelling social campaigns to engage and grow our online communities
- Source and manage relevant agencies and production partners to leverage emerging media technologies and creative approaches for a variety of marketing activations
- Manage multiple projects and priorities from ideation to execution
- Develop strategies that engage, educate and bring the Gracenote brand and data to life for key target audiences
Qualifications
- 5 - 7+ years of marketing programs experience, with a focus on owned and paid email and digital marketing
- Experience creating and executing design and creative concepts across all marketing channels
- Experience working across various styles and mediums including illustration, iconography and animation weaving them together into holistic solutions
- Familiarity with social media platforms and analytics
- Proven ability to manage multiple projects, programs and priorities in a fast-paced, dynamic environment
- Motivated self-starter with ability/confidence to work independently, and as part of a team
- Experience working with designers to develop compelling digital materials on time and on budget
- Highly organized, great attention to detail and deadline driven
- Works well under tight deadlines, self-starter and self-manager
- Have a roll up your sleeves and get it done attitude – it is not enough to have great ideas, you must be able to get stuff done
- Ability to navigate ambiguity and shifting priorities with a structured approach
- Bachelor's degree or equivalent experience
Nielsen: Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, company provided car for those who qualify, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.
A reasonable estimate of salary range for a new employee to be offered this role would be $66,000 - $225,000 which would be adjusted based on each employee's geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs.
Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.
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Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.
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