As Creative Director at tonies, you will lead and execute a design strategy aligned with company goals, overseeing creative concepts across all brand touchpoints.  This role involves building a global network of creative partners, ensuring high-quality output. You will direct the creation of world-class assets, providing feedback and collaborating with cross-functional teams for timely project delivery.  Responsibilities include developing and implementing a design strategy, managing a global network of creative partners, and ensuring all outputs are on-brand and impactful.  You will need a strong background in both advertising agencies and in-house creative roles, with a proven track record of innovative campaigns, particularly within FMCG (family products preferred).

<p>tonies® is the world’s largest interactive audio platform for children with the award-winning Toniebox.</p>

Tonies

Creative Director

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Trade & Activation Marketing Manager

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                    <h5 class="detail-block-title">About tonies:</h5>
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                        tonies is the world’s largest interactive audio platform for children with around 8 million Tonieboxes and more than 100 million Tonies figurines sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. As the original category creator in interactive audio for children, tonies stands apart in its pioneering approach and market leadership.Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries.Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.
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                        <h5 class="detail-block-title">You as part of tonies:</h5>
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                            <p>We are looking for a talented leader and creative strategist to inspire and oversee impactful work across all platforms. This role involves building a network of external partners and ensuring cohesive, high-quality output aligned with consumer insights and business goals. If you excel at leading creativity with strategic purpose, we want to hear from you!</p>
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                        <h5 class="detail-block-title">Your tasks and responsibilities will include:</h5>
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                            <strong>Creative Leadership &amp; Execution:</strong><ul><li>Develop and implement a design strategy aligned with company goals, overseeing high-impact creative concepts across all brand touchpoints (digital, social, print, packaging, retail).</li><li>Build and integrate a global network of creative partners, ensuring seamless processes for efficient, high-quality execution.</li><li>Direct the creation of world-class assets, providing hands-on feedback to ensure all outputs are on-brand, strategic, and impactful.</li><li>Collaborate with cross-functional teams and manage end-to-end project execution, ensuring timely, budget-conscious delivery with excellence.</li></ul>
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                        <h5 class="detail-block-title">What we are looking for:</h5>
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                            <ul><li><strong>Location:</strong> Candidates must be currently based in <strong>London (UK), Paris (France), the US East Coast, or ideally Düsseldorf (Germany).</strong></li><li><strong>Experience:</strong> 12+ years in creative leadership, combining strategic expertise with hands-on execution. At least 5+ years managing graphic design, video, and copywriting teams, as well as key stakeholders.</li><li><strong>Background:</strong> Strong experience in <strong>both advertising agencies and in-house creative roles</strong>.</li><li><strong>Portfolio:</strong> A proven track record of innovative campaigns across NA/EU markets, including retail packaging design and social video, particularly within FMCG (family products preferred).</li><li><strong>Skills &amp; Approach:</strong><ul><li>Hands-on mindset, with the ability to build processes and teams from scratch.</li><li>Expertise in managing global contractors and delivering high-quality assets at both global and local levels.</li><li>Deep knowledge of content production, tools, and workflows optimized for speed and scale.</li><li>Strong communicator and collaborator, effective across teams, functions, and seniority levels.</li><li>A strategic visionary with strong business acumen, capable of aligning creative work with company strategy while excelling in tactical execution.</li></ul></li></ul>
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                        <h5 class="detail-block-title">Why tonies?</h5>
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                            <em>Benefits vary by location; the details below apply to our Germany-based roles.</em><br><ul><li><strong>Global Teamwork:&nbsp;</strong>We collaborate across departmental and country borders on our vision to bring the Toniebox into every child's room in the world.</li><li><strong>Come as you are:&nbsp;</strong>This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best.</li><li><strong>Mobility:&nbsp;</strong>Choose the option that suits you best - a Deutschlandticket (public transport ticket) for unlimited mobility, a monthly contribution for an office parking space, a leasing bicycle, or a remote work subsidy.</li><li><strong>Enhanced Security:&nbsp;</strong>Benefit from subsidies for company pension plans, occupational pension schemes, and occupational disability insurance.</li><li><strong>Rest &amp; Time Off:&nbsp;</strong>Enjoy 30 days of paid annual leave as well as three additional days off such as Rosenmontag, Christmas Eve, and New Year's Eve. After one year of employment, you can also use up to 10 "toniecation days" (unpaid leave days).</li><li><strong>Continuous Learning:&nbsp;</strong>Benefit from our internal and external training opportunities as well as an individual learning budget to continuously expand your knowledge.</li><li><strong>Language Learning &amp; Relaxation:&nbsp;</strong>Improve your communication skills with the language learning app Babbel and find relaxation through our access to the meditation app Calm.</li><li><strong>Discounts:&nbsp;</strong>Benefit from attractive discounts on our entire range of tonies products.</li></ul>
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                        <h5 class="detail-block-title">Good to know:</h5>
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                            As part of our principles, we are committed to supporting inclusion and diversity at tonies®. We actively celebrate our colleagues’ different abilities, ethnicities, faith and gender. Everyone is welcome and supported in their development at all stages in their journey with us.&nbsp;<br><br>We look forward to hearing from you!<br><br>Team Lead Talent Acquisition - Central<br>Esther Sommerfeld
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