Creative Director

2 Months ago • 12 Years +

Job Summary

Job Description

As Creative Director at tonies, you'll lead and execute a design strategy across all platforms, aligning with company goals. Responsibilities include building a global network of creative partners, directing the creation of high-impact assets (digital, social, print, packaging, retail), collaborating with cross-functional teams, and ensuring timely, budget-conscious project delivery. You'll provide hands-on feedback, ensuring on-brand and strategic outputs. This role requires 12+ years in creative leadership, combining strategic expertise with hands-on execution, experience in both agencies and in-house roles, and a proven track record of innovative campaigns across NA/EU markets, particularly within FMCG (family products preferred).
Must have:
  • 12+ years creative leadership experience
  • 5+ years managing design, video, copy teams
  • Agency & in-house creative experience
  • Proven track record of innovative campaigns
  • FMCG experience (family products preferred)
  • Global contractor management expertise
Perks:
  • Global Teamwork
  • Flexible work arrangements
  • Deutschlandticket or similar mobility options
  • Company pension plan subsidies
  • 30 days paid leave + additional days off
  • toniecation days (unpaid leave)
  • Training opportunities & learning budget
  • Babbel & Calm app access
  • tonies product discounts

Job Details

About tonies:
tonies is the world’s largest interactive audio platform for children with around 8 million Tonieboxes and more than 100 million Tonies figurines sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. As the original category creator in interactive audio for children, tonies stands apart in its pioneering approach and market leadership.Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries.Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.
You as part of tonies:

We are looking for a talented leader and creative strategist to inspire and oversee impactful work across all platforms. This role involves building a network of external partners and ensuring cohesive, high-quality output aligned with consumer insights and business goals. If you excel at leading creativity with strategic purpose, we want to hear from you!

Your tasks and responsibilities will include:
Creative Leadership & Execution:
  • Develop and implement a design strategy aligned with company goals, overseeing high-impact creative concepts across all brand touchpoints (digital, social, print, packaging, retail).
  • Build and integrate a global network of creative partners, ensuring seamless processes for efficient, high-quality execution.
  • Direct the creation of world-class assets, providing hands-on feedback to ensure all outputs are on-brand, strategic, and impactful.
  • Collaborate with cross-functional teams and manage end-to-end project execution, ensuring timely, budget-conscious delivery with excellence.
What we are looking for:
  • Location: Candidates must be currently based in London (UK), Paris (France), the US East Coast, or ideally Düsseldorf (Germany).
  • Experience: 12+ years in creative leadership, combining strategic expertise with hands-on execution. At least 5+ years managing graphic design, video, and copywriting teams, as well as key stakeholders.
  • Background: Strong experience in both advertising agencies and in-house creative roles.
  • Portfolio: A proven track record of innovative campaigns across NA/EU markets, including retail packaging design and social video, particularly within FMCG (family products preferred).
  • Skills & Approach:
    • Hands-on mindset, with the ability to build processes and teams from scratch.
    • Expertise in managing global contractors and delivering high-quality assets at both global and local levels.
    • Deep knowledge of content production, tools, and workflows optimized for speed and scale.
    • Strong communicator and collaborator, effective across teams, functions, and seniority levels.
    • A strategic visionary with strong business acumen, capable of aligning creative work with company strategy while excelling in tactical execution.
Why tonies?
Benefits vary by location; the details below apply to our Germany-based roles.
  • Global Teamwork: We collaborate across departmental and country borders on our vision to bring the Toniebox into every child's room in the world.
  • Come as you are: This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best.
  • Mobility: Choose the option that suits you best - a Deutschlandticket (public transport ticket) for unlimited mobility, a monthly contribution for an office parking space, a leasing bicycle, or a remote work subsidy.
  • Enhanced Security: Benefit from subsidies for company pension plans, occupational pension schemes, and occupational disability insurance.
  • Rest & Time Off: Enjoy 30 days of paid annual leave as well as three additional days off such as Rosenmontag, Christmas Eve, and New Year's Eve. After one year of employment, you can also use up to 10 "toniecation days" (unpaid leave days).
  • Continuous Learning: Benefit from our internal and external training opportunities as well as an individual learning budget to continuously expand your knowledge.
  • Language Learning & Relaxation: Improve your communication skills with the language learning app Babbel and find relaxation through our access to the meditation app Calm.
  • Discounts: Benefit from attractive discounts on our entire range of tonies products.
Good to know:
As part of our principles, we are committed to supporting inclusion and diversity at tonies®. We actively celebrate our colleagues’ different abilities, ethnicities, faith and gender. Everyone is welcome and supported in their development at all stages in their journey with us. 

We look forward to hearing from you!

Team Lead Talent Acquisition - Central
Esther Sommerfeld

Similar Jobs

Betson Group - Customer Service & Protection Agent (NL/EN)

Betson Group

Malta (Hybrid)
1 Month ago
frames store - Manager - Immigration

frames store

Montreal, Quebec, Canada (Hybrid)
1 Month ago
fortis games - Sr Analytics Engineer

fortis games

Hungary (Remote)
1 Week ago
Go Fund Me - Senior Product Manager, GoFundMe Pro

Go Fund Me

San Francisco, California, United States (Hybrid)
6 Days ago
Hologate  - IT Support

Hologate

Munich, Bavaria, Germany (On-Site)
4 Months ago
Educational Initiatives - Associate Manager- Design

Educational Initiatives

Karnataka, India (Hybrid)
8 Months ago
Riot Games - Creative Manager (Contractor)

Riot Games

Bangkok, Bangkok, Thailand (On-Site)
7 Months ago
Tencent - Overseas Content Creative Designer

Tencent

Shenzhen, Guangdong Province, China (On-Site)
6 Months ago
Nintendo - Graphic Designer (Print & Packaging)

Nintendo

Redmond, Washington, United States (Hybrid)
8 Months ago
Gallagher - SPA - Content Developer and Visual Designer

Gallagher

Bengaluru, Karnataka, India (On-Site)
8 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Embark Studios - Data Scientist - Game Marketing

Embark Studios

Stockholm, Stockholm County, Sweden (On-Site)
1 Week ago
Animoca Brands - Strategic Finance Manager

Animoca Brands

Hong Kong (Hybrid)
7 Months ago
PwC - Senior ESG consulting expert

PwC

Kyiv, Kyiv City, Ukraine (On-Site)
8 Months ago
Ion - System Engineer Control Room, Italy

Ion

Parma, Emilia-Romagna, Italy (Hybrid)
8 Months ago
Capgemini - Quality Assurance-Engagement Manager

Capgemini

Kolkata, West Bengal, India (On-Site)
1 Month ago
Zynga - Senior Producer - Cross-Promotion (xPromo)

Zynga

Austin, Texas, United States (On-Site)
1 Month ago
caliogo - Head of Professional Services

caliogo

(Remote)
3 Months ago
Roof Stacks - Senior Data Scientist

Roof Stacks

Istanbul, İstanbul, Türkiye (Hybrid)
5 Months ago
Tekion Corp - Senior Product Manager

Tekion Corp

Bengaluru, Karnataka, India (On-Site)
3 Weeks ago
raven software - Art Department Director

raven software

Middleton, Wisconsin, United States (Hybrid)
1 Week ago

Get notifed when new similar jobs are uploaded

Jobs in Düsseldorf, North Rhine-Westphalia, Germany

Salesforce - Account Executive - Platform - Security

Salesforce

Munich, Bavaria, Germany (On-Site)
2 Weeks ago
Altagram Group - QA Test Lead (Gaming) - Video Game Localization

Altagram Group

Germany (On-Site)
8 Months ago
Knuddels - Working student in Backend Development and Data Science (m/f/d)

Knuddels

Karlsruhe, Baden-Württemberg, Germany (Remote)
1 Month ago
InnoGames - Game Designer for Heroes of History

InnoGames

Hamburg, Hamburg, Germany (Hybrid)
2 Months ago
Tesla - Junior Talent Sourcer

Tesla

Brandenburg, Germany (On-Site)
3 Months ago
Gunzilla - Release Manager

Gunzilla

Frankfurt Am Main, Hessen, Germany (On-Site)
2 Months ago
Axon - Manufacturing Systems Engineer

Axon

Kassel, Hessen, Germany (On-Site)
1 Month ago
Tesla - Sr. PLC Programmer

Tesla

Rhineland-Palatinate, Germany (On-Site)
4 Months ago
Cloud Imperium Games - Senior Level Designer

Cloud Imperium Games

Frankfurt Am Main, Hessen, Germany (On-Site)
6 Months ago
Gunzilla - Senior Technical Animator

Gunzilla

Frankfurt Am Main, Hessen, Germany (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Similar Category Jobs

frames store - Internal Designer

frames store

Mumbai, Maharashtra, India (On-Site)
2 Months ago
Peak Games - Motion Graphics Design Intern, Long Term

Peak Games

(On-Site)
11 Months ago
Eccentric - Motion Graphics Designer

Eccentric

Mumbai, Maharashtra, India (On-Site)
9 Months ago
Nintendo - Graphic Designer

Nintendo

Redmond, Washington, United States (Hybrid)
8 Months ago
Dream Games - Senior Graphic Designer

Dream Games

İstanbul, Türkiye (On-Site)
9 Months ago
Intellipaat - Motion Graphic Designer

Intellipaat

Bengaluru, Karnataka, India (On-Site)
11 Months ago
1047 games - Senior Graphics Designer

1047 games

(Remote)
6 Months ago
NinjaVan - Creative Marketing Intern (Graphic Design)

NinjaVan

Makati, Metro Manila, Philippines (Hybrid)
8 Months ago
NinjaVan - Creative Marketing Intern (Graphic Design)

NinjaVan

Makati, Metro Manila, Philippines (Hybrid)
8 Months ago
Social Discovery Group - Creative Team Lead

Social Discovery Group

Armenia (Remote)
4 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Düsseldorf, North Rhine-Westphalia, Germany (On-Site)

Düsseldorf, North Rhine-Westphalia, Germany (Hybrid)

Düsseldorf, North Rhine-Westphalia, Germany (Hybrid)

Düsseldorf, North Rhine-Westphalia, Germany (On-Site)

Germany (Remote)

Düsseldorf, North Rhine-Westphalia, Germany (Hybrid)

Düsseldorf, North Rhine-Westphalia, Germany (Hybrid)

Düsseldorf, North Rhine-Westphalia, Germany (Hybrid)

View All Jobs

Get notified when new jobs are added by tonies studios

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug