Creative Director

3 Weeks ago • 12 Years + • Graphic Design

Job Summary

Job Description

As Creative Director at tonies, you'll lead and execute a design strategy across all platforms, aligning with company goals. Responsibilities include building a global network of creative partners, directing the creation of high-impact assets (digital, social, print, packaging, retail), collaborating with cross-functional teams, and ensuring timely, budget-conscious project delivery. You'll provide hands-on feedback, ensuring on-brand and strategic outputs. This role requires 12+ years in creative leadership, combining strategic expertise with hands-on execution, experience in both agencies and in-house roles, and a proven track record of innovative campaigns across NA/EU markets, particularly within FMCG (family products preferred).
Must have:
  • 12+ years creative leadership experience
  • 5+ years managing design, video, copy teams
  • Agency & in-house creative experience
  • Proven track record of innovative campaigns
  • FMCG experience (family products preferred)
  • Global contractor management expertise
Perks:
  • Global Teamwork
  • Flexible work arrangements
  • Deutschlandticket or similar mobility options
  • Company pension plan subsidies
  • 30 days paid leave + additional days off
  • toniecation days (unpaid leave)
  • Training opportunities & learning budget
  • Babbel & Calm app access
  • tonies product discounts

Job Details

About tonies:
tonies is the world’s largest interactive audio platform for children with around 8 million Tonieboxes and more than 100 million Tonies figurines sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. As the original category creator in interactive audio for children, tonies stands apart in its pioneering approach and market leadership.Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries.Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.
You as part of tonies:

We are looking for a talented leader and creative strategist to inspire and oversee impactful work across all platforms. This role involves building a network of external partners and ensuring cohesive, high-quality output aligned with consumer insights and business goals. If you excel at leading creativity with strategic purpose, we want to hear from you!

Your tasks and responsibilities will include:
Creative Leadership & Execution:
  • Develop and implement a design strategy aligned with company goals, overseeing high-impact creative concepts across all brand touchpoints (digital, social, print, packaging, retail).
  • Build and integrate a global network of creative partners, ensuring seamless processes for efficient, high-quality execution.
  • Direct the creation of world-class assets, providing hands-on feedback to ensure all outputs are on-brand, strategic, and impactful.
  • Collaborate with cross-functional teams and manage end-to-end project execution, ensuring timely, budget-conscious delivery with excellence.
What we are looking for:
  • Location: Candidates must be currently based in London (UK), Paris (France), the US East Coast, or ideally Düsseldorf (Germany).
  • Experience: 12+ years in creative leadership, combining strategic expertise with hands-on execution. At least 5+ years managing graphic design, video, and copywriting teams, as well as key stakeholders.
  • Background: Strong experience in both advertising agencies and in-house creative roles.
  • Portfolio: A proven track record of innovative campaigns across NA/EU markets, including retail packaging design and social video, particularly within FMCG (family products preferred).
  • Skills & Approach:
    • Hands-on mindset, with the ability to build processes and teams from scratch.
    • Expertise in managing global contractors and delivering high-quality assets at both global and local levels.
    • Deep knowledge of content production, tools, and workflows optimized for speed and scale.
    • Strong communicator and collaborator, effective across teams, functions, and seniority levels.
    • A strategic visionary with strong business acumen, capable of aligning creative work with company strategy while excelling in tactical execution.
Why tonies?
Benefits vary by location; the details below apply to our Germany-based roles.
  • Global Teamwork: We collaborate across departmental and country borders on our vision to bring the Toniebox into every child's room in the world.
  • Come as you are: This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best.
  • Mobility: Choose the option that suits you best - a Deutschlandticket (public transport ticket) for unlimited mobility, a monthly contribution for an office parking space, a leasing bicycle, or a remote work subsidy.
  • Enhanced Security: Benefit from subsidies for company pension plans, occupational pension schemes, and occupational disability insurance.
  • Rest & Time Off: Enjoy 30 days of paid annual leave as well as three additional days off such as Rosenmontag, Christmas Eve, and New Year's Eve. After one year of employment, you can also use up to 10 "toniecation days" (unpaid leave days).
  • Continuous Learning: Benefit from our internal and external training opportunities as well as an individual learning budget to continuously expand your knowledge.
  • Language Learning & Relaxation: Improve your communication skills with the language learning app Babbel and find relaxation through our access to the meditation app Calm.
  • Discounts: Benefit from attractive discounts on our entire range of tonies products.
Good to know:
As part of our principles, we are committed to supporting inclusion and diversity at tonies®. We actively celebrate our colleagues’ different abilities, ethnicities, faith and gender. Everyone is welcome and supported in their development at all stages in their journey with us. 

We look forward to hearing from you!

Team Lead Talent Acquisition - Central
Esther Sommerfeld

Similar Jobs

Riot Games - Senior Researcher, Wild Rift

Riot Games

Shanghai, Shanghai, China (On-Site)
3 Weeks ago
The Walt Disney Company - Executive Assistant, Data, Measurement & Advanced Analytics (DET)

The Walt Disney Company

New York, New York, United States (On-Site)
3 Weeks ago
Behaviour Interactive - Associate Art Director - Dead by Daylight

Behaviour Interactive

Toronto, Ontario, Canada (Hybrid)
3 Weeks ago
Paradox Interactive - Business Owner

Paradox Interactive

Stockholm, Stockholm County, Sweden (On-Site)
2 Months ago
Stake Logic - Studio Designer

Stake Logic

(Remote)
3 Months ago
Streamline Media Group  Inc  - Videographer and Graphic Designer

Streamline Media Group Inc

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia (On-Site)
3 Months ago
On Location - Senior B2C Designer, Creative – FIFA World Cup 26™

On Location

(On-Site)
1 Month ago
Studio Image Works - Graphic designer

Studio Image Works

Gurugram, Haryana, India (On-Site)
1 Year ago
Inwave - Video Editor

Inwave

(On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Global Step - Director of HR

Global Step

Richardson, Texas, United States (On-Site)
3 Weeks ago
WebFX - Junior Customer Success Analyst (Data Focus)

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
5 Days ago
Outplay - Assistant Accountant

Outplay

Dundee, Scotland, United Kingdom (On-Site)
4 Months ago
WebFX - Jr. Digital Public Relations Specialist

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
6 Months ago
Animoca Brands - Assistant Accountant

Animoca Brands

Hong Kong (On-Site)
3 Weeks ago
Bally's Interactive - Accountant - Indirect Costs

Bally's Interactive

Manchester, England, United Kingdom (On-Site)
3 Weeks ago
Netflix - Senior Measurement Partner, Japan

Netflix

Tokyo, Japan (On-Site)
17 Hours ago
Canva - Staff Data Scientist – Analytics Prototyping and Development, Remote across ANZ

Canva

Sydney, New South Wales, Australia (Remote)
4 Months ago
Milestone - Inside Channel Manager

Milestone

North Brabant, Netherlands (Hybrid)
2 Days ago
Glowmade - Senior Producer

Glowmade

England, United Kingdom (On-Site)
3 Weeks ago

Get notifed when new similar jobs are uploaded

Jobs in Düsseldorf, North Rhine-Westphalia, Germany

THE GAME - Business Director

THE GAME

Munich, Bavaria, Germany (On-Site)
3 Weeks ago
Gunzilla - Senior Biome Level Artist

Gunzilla

Frankfurt, Hessen, Germany (On-Site)
2 Days ago
Tonies - Head of E-Commerce DACH

Tonies

Düsseldorf, North Rhine-Westphalia, Germany (Hybrid)
3 Weeks ago
Tesla - Inhouse Logistics Associate / Driver

Tesla

Prüm, Rhineland-Palatinate, Germany (On-Site)
2 Months ago
Realworld one - Senior Project Manager - XR Content Creation

Realworld one

Germany (Hybrid)
3 Weeks ago
ION - Principal Business Consultant - Endur

ION

Berlin, Berlin, Germany (On-Site)
6 Months ago
Epic Games - Knowledge Manager

Epic Games

Berlin, Berlin, Germany (On-Site)
3 Months ago
Tesla - Process Engineer, Electrode, Battery Cell

Tesla

Brandenburg, Germany (On-Site)
2 Months ago
Nagarro - HR Generalist (m/f/d)

Nagarro

Frankfurt, Hessen, Germany (On-Site)
5 Months ago
JustPlay - Controlling Lead

JustPlay

Berlin, Berlin, Germany (Hybrid)
3 Weeks ago

Get notifed when new similar jobs are uploaded

Graphic Design Jobs

Peak - Motion Graphics Design Intern, Long Term

Peak

(On-Site)
9 Months ago
SmileGate - Diversity Artist (Contract, Disability-Inclusive)

SmileGate

Seongnam-si, Gyeonggi-do, South Korea (On-Site)
3 Months ago
Illumination - Director, Design

Illumination

Santa Monica, California, United States (On-Site)
5 Months ago
Next Level Business Services - Adobe Assets, Experience Manager Developer

Next Level Business Services

Chicago, Illinois, United States (On-Site)
6 Months ago
Playtika - 2D Animator

Playtika

Ukraine (On-Site)
2 Months ago
Onward Search - Senior 360 Designer

Onward Search

New Jersey, United States (Hybrid)
2 Days ago
Boombit - Video Producer

Boombit

İzmir, İzmir, Türkiye (On-Site)
5 Months ago
ByteDance - Motion Graphic Designer Intern

ByteDance

Singapore (On-Site)
2 Months ago
Rockstar Games - Livery Artist

Rockstar Games

Edinburgh, Scotland, United Kingdom (On-Site)
3 Weeks ago
Dream Games - Graphic Designer

Dream Games

İstanbul, Türkiye (On-Site)
7 Months ago

Get notifed when new similar jobs are uploaded

About The Company

tonies® is the world’s largest interactive audio platform for children with more than 6.8 million Tonieboxes and 82 million Tonies sold.


The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. 


Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages. 

Düsseldorf, North Rhine-Westphalia, Germany (Hybrid)

London, England, United Kingdom (On-Site)

Düsseldorf, North Rhine-Westphalia, Germany (On-Site)

Düsseldorf, North Rhine-Westphalia, Germany (On-Site)

Düsseldorf, North Rhine-Westphalia, Germany (Hybrid)

Düsseldorf, North Rhine-Westphalia, Germany (Hybrid)

Düsseldorf, North Rhine-Westphalia, Germany (Hybrid)

Düsseldorf, North Rhine-Westphalia, Germany (On-Site)

Düsseldorf, North Rhine-Westphalia, Germany (Remote)

Düsseldorf, North Rhine-Westphalia, Germany (Hybrid)

View All Jobs

Get notified when new jobs are added by Tonies

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug