Creative Director

We are looking for a talented leader and creative strategist to inspire and oversee impactful work across all platforms. This role involves building a network of external partners and ensuring cohesive, high-quality output aligned with consumer insights and business goals. If you excel at leading creativity with strategic purpose, we want to hear from you!

• Develop and implement a design strategy aligned with company goals, overseeing high-impact creative concepts across all brand touchpoints (digital, social, print, packaging, retail).
• Build and integrate a global network of creative partners, ensuring seamless processes for efficient, high-quality execution.
• Direct the creation of world-class assets, providing hands-on feedback to ensure all outputs are on-brand, strategic, and impactful.
• Collaborate with cross-functional teams and manage end-to-end project execution, ensuring timely, budget-conscious delivery with excellence.

• Location: Candidates must be currently based in London (UK), Paris (France), the US East Coast, or ideally Düsseldorf (Germany).
• Experience: 12+ years in creative leadership, combining strategic expertise with hands-on execution. At least 5+ years managing graphic design, video, and copywriting teams, as well as key stakeholders.
• Background: Strong experience in both advertising agencies and in-house creative roles.
• Portfolio: A proven track record of innovative campaigns across NA/EU markets, including retail packaging design and social video, particularly within FMCG (family products preferred).
• Skills & Approach:
  • Hands-on mindset, with the ability to build processes and teams from scratch.
  • Expertise in managing global contractors and delivering high-quality assets at both global and local levels.
  • Deep knowledge of content production, tools, and workflows optimized for speed and scale.
  • Strong communicator and collaborator, effective across teams, functions, and seniority levels.
  • A strategic visionary with strong business acumen, capable of aligning creative work with company strategy while excelling in tactical execution.

• Global Teamwork: We collaborate across departmental and country borders on our vision to bring the Toniebox into every child's room in the world.
• Come as you are: This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best.
• Mobility: Choose the option that suits you best - a Deutschlandticket (public transport ticket) for unlimited mobility, a monthly contribution for an office parking space, a leasing bicycle, or a remote work subsidy.
• Enhanced Security: Benefit from subsidies for company pension plans, occupational pension schemes, and occupational disability insurance.
• Rest & Time Off: Enjoy 30 days of paid annual leave as well as three additional days off such as Rosenmontag, Christmas Eve, and New Year's Eve. After one year of employment, you can also use up to 10 "toniecation days" (unpaid leave days).
• Continuous Learning: Benefit from our internal and external training opportunities as well as an individual learning budget to continuously expand your knowledge.
• Language Learning & Relaxation: Improve your communication skills with the language learning app Babbel and find relaxation through our access to the meditation app Calm.
• Discounts: Benefit from attractive discounts on our entire range of tonies products.