Creative Director

FitXR is a fitness technology company working at the cutting edge of VR and MR, building a movement for movement.

We started life in 2016 in a garden shed in the UK. Today, we’re building FitXR, one of the top-downloaded apps on the Meta Quest store. We’ve raised close to $30m from top investors such as Maveron, Hiro, and BoostVC.

We've built a growing range of fitness studios, from box workouts with world-class trainers like Olympian Nicola Adams to immersive Zumba dance classes. While nothing compares to trying it yourself, you can watch a trailer here.

Our team is distributed across Europe and the US. We’re guided by our Principles of Play: four core beliefs about how we treat each other and our community. We make space for every voice, believe in the importance of a learner’s mindset, and prioritize team success over individual glory.

FitXR is available on Meta Quest 2 & 3 and has been downloaded by over a million people worldwide and featured in Forbes, Empire, T3, Washington Post, Men's Health, GQ and more. In 2022, FitXR ranked 6th in The Information’s 50 Most Promising Startups.

TLDR

We are seeking a highly skilled Creative Director to oversee the creative vision and direction of all visual, narrative, product and marketing areas of our brand. You’ll collaborate with a broad range of teams, including art, design, product and marketing to create compelling experiences and features that seek to engage and motivate our users to achieve their fitness goals. By blending aesthetics, functionality, and innovative technology, the Creative Director shapes the entire customer journey, making each virtual workout feel premium, fresh, inspiring, and deeply engaging.

What you’ll find here

A highly collaborative team of multi-disciplinary specialists, who manage a huge range of experimental and high-impact product initiatives - your thoughts, challenges and ideas are actively encouraged!
An ambitious but ambiguous environment - we’re here to build a category-defining brand and product that radically changes how people experience fitness. This means there is no defined path for us to follow: we’re breaking new ground every day and learning as we do. You’ll thrive here if you’re as passionate as us about changing people’s lives for the better while being comfortable navigating ambiguity and creating your own certainty in the uncertain
A culture built on delivering greatness, iterating, sharing feedback and trying new things - we want you to take bold bets focused on driving value to our customers, and tell us what you learn if it doesn’t work!
A highly invested senior leadership team who believe our people are what will take our business to the next level - they are your teammates, cheerleaders, coaches, support team - working beside you as we build the #1 immersive fitness app in the world
Strong foundations, but an openness to work your way - we have a high quality bar when it comes to delivery, but teams have the freedom to self-organize how they achieve this
An excellent benefits package - see below

Where you’ll spend your time

Utilise your artistic expertise to create innovative and dynamic visual content and experiences for our product and marketing needs.
Define the purpose and direction of visual design initiatives, fostering collaboration across departments, enhancing creativity and efficiency
Immerse yourself in our audience, gather insights, and advocate for their needs in design and storytelling decisions.
Ensure all visual content aligns with the company’s branding guidelines and contributes to a cohesive brand identity
Design impactful presentation decks and infographics for events such as meetings
Facilitate clear communication and alignment within your team and across functions to drive continuous improvement
You will work closely with our Product, Design and Marketing teams.

We’d love to see from you

Proven industry experience as an experienced Creative Director on XR products.
A great storyteller and writer, able to craft narratives that engage users emotionally and drive their journey through the product.
Exceptional design skills, with a deep understanding of how to create visually compelling and cohesive experiences.
Strong proficiency in design and prototyping software such as Adobe Creative Suite, FIGMA, Google Slides, ShapesXR or similar. Experience with Unity is an added advantage.
A skilled communicator who excels at transforming creative ideas into actionable strategies and effectively presenting them to both internal teams and external stakeholders, ensuring alignment and buy-in at every level.
Ability to handle multiple projects simultaneously with ease, effectively prioritising tasks and meeting deadlines
A deep passion for creating visually compelling content that effectively communicates complex concepts

Our mission is to make the world a healthier place with the world's most loved fitness product: to create a Movement for Movement. To build inclusive products, we need to build an inclusive team. Please know that this list is indicative and that we would still love to hear from you even if you feel you only are a 75% match. Skills can be learnt, diversity cannot. We promote a diverse and inclusive culture at FitXR.

Logistics 🛠

Our interview process takes place on Google Hangouts and tends to consist of the following stages: