Creative Director

3 Months ago • 6 Years + • Marketing

Job Summary

Job Description

Sandsoft seeks a Creative Director to shape their creative marketing strategy. Responsibilities include leading creative vision and strategy for their game portfolio, managing and mentoring a creative team, driving portfolio-wide creative testing, collaborating with product and UA teams, staying abreast of industry trends, and fostering innovation. The ideal candidate possesses at least 6 years of experience in a creative leadership role within mobile game marketing, a strong understanding of mobile marketing metrics, and excellent leadership and communication skills. They will ensure marketing assets align with business goals and drive strong performance.
Must have:
  • 6+ years experience in creative leadership role in mobile game marketing
  • Strong understanding of mobile marketing metrics (IPM, CTR, CVR, CPI, ROAS)
  • Excellent leadership and mentorship skills
  • Proficiency in data analysis tools and project management software
  • Exceptional communication and presentation skills

Job Details

About Sandsoft:

Headquartered in Riyadh, Saudi Arabia, Sandsoft is a global video game developer, publisher and investor with a focus on engaging and entertaining players worldwide.Our vision is to be the leading mobile-first games publisher & developer out the MENA region.Our international team is composed of passionate and brave game makers with vast experience in developing, publishing and leading highly successful AAA mobile, console and desktop games including FIFA, Candy Crush, Need for Speed, Angry Birds, World of Tanks and more!Through a passion for games, Sandsoft Games aims at bringing closer continents, cultures, and people.

About the Job:

We are looking for a talented and experienced Creative Director, visionary at heart and a storyteller by nature, to shape and drive our creative marketing strategy. In this pivotal role, you will oversee the creative direction for our portfolio, helping to shape the creative vision for each game in our portfolio while reaching millions of players worldwide. The ideal candidate will have a blend of leadership, strategic thinking, and deep creative expertise, with a strong experience with mobile games and performance-driven marketing. In this role, you will work closely with internal teams and external partners to align each game’s creative direction with our marketing strategy, ensuring performance focused creatives across all channels. You’ll lead a high-performing team in producing outstanding marketing assets across multiple channels, creating compelling experiences that elevate our games and drive engagement.


What you will do:
  • Lead creative vision and strategy at the portfolio level, overseeing creative direction for all games and challenging marketing guidelines, prioritization, and execution standards.

  • Manage and mentor a team of creatives, inspiring high-quality and high-performing assets across UA and ASO.

  • Drive portfolio-wide creative testing strategies, leveraging data to guide learnings that will direct new concepts, iterations, and high-impact creative solutions.

  • Collaborate closely with product teams, UA managers, and other stakeholders to ensure strong marketing performance, aligning creative outputs with broader business and performance goals.

  • Stay on top of industry trends and competitor strategies, continually enhancing our creative approach to maintain a competitive edge.

  • Foster innovation by exploring new creative technologies and techniques to improve efficiency and effectiveness across teams.

  • Ensure all creative outputs meet high standards of quality, visual appeal, and audience resonance.

  • Make it happen: whether by engaging the broader team, jumping in yourself or collaborating with partners, you ensure that creative vision comes to life.

What you will bring:

  • Minimum 6 years of experience in a creative leadership role, with a proven track record in mobile game marketing and creative production.

  • Strong understanding of key mobile marketing metrics, including IPM, CTR, CVR, CPI, and ROAS, with a data-driven approach to creative strategy.

  • Experience in managing creative teams, with excellent leadership and mentoring skills that inspire creativity and innovation.

  • Proficiency in data analysis tools, project management software, and UA dashboards to drive performance insights and execution

  • Excellent verbal and written communication, presentation and storytelling skills in English.

  • A strong passion for gaming and deep understanding of the gaming industry.

  • Experience in cross-functional team environments, with an ability to manage multiple projects and competing priorities in a fast-paced setting.

About Us:

At Sandsoft, we do things differently.

We value independence. We create the best possible, small teams and give them the freedom and independence to work together in pursuit of creating and publishing the highest quality games with high reliability and competition at the heart of the experience. Each team has the freedom to pursue this goal as they see fit. It’s up to them to decide what is best for Sandsoft and for our players.

We defer to trust. We trust each other, even when we disagree. In this environment, you will work with your colleagues who will trust you to do what makes sense and give you the autonomy to do what is right for Sandsoft as only our game teams can make the decision to launch or shut down their project.

Everyone is a game maker. Everybody in our team is first and foremost, a Game Maker and you will be no different. We encourage our people to use their talents where they have the most impact. We ask and give feedback proactively to inform our decisions. So while you are a master of your own discipline, you are also a key stakeholder and your role and voice is critical when it comes to concepting, designing and promoting games.

We live our company values. We pride ourselves in hiring growth-minded people who show a motivated, collaborative, and entrepreneurial attitude, and who embrace our Core Values as the right way to develop something great together.

Sandsoft core values are: Boldness 👩‍🚀 + Togetherness 🫱🏼‍🫲🏾 + Growth 🚀

To know more about Sandsoft, visit our website or Linkedin profile.

If you feel like you would like to be part of this journey, please apply!

Similar Jobs

Bluevine India - Senior Manager, Workforce Management and Contact Center Analytics

Bluevine India

Bengaluru, Karnataka, India (Hybrid)
23 Hours ago
Google - Associate, Analytical Lead, gReach Program for People with Disabilities

Google

Shanghai, Shanghai, China (On-Site)
2 Weeks ago
Netflix - Technical Solutions Lead, Talent Analytics

Netflix

Los Gatos, California, United States (Remote)
2 Weeks ago
VX Media - Public Relations Specialist

VX Media

New York, New York, United States (On-Site)
6 Months ago
Fliff  Inc  - Data Scientist

Fliff Inc

Austin, Texas, United States (On-Site)
9 Months ago
ByteDance - Marketing Intern, BytePlus

ByteDance

Singapore (On-Site)
2 Months ago
Playkot - Marketing Creative Producer

Playkot

Belgrade, Serbia (Remote)
2 Months ago
Voodoo - Marketing Video Artist

Voodoo

Paris, Île-de-France, France (On-Site)
11 Months ago
Garena - Influencer Manager

Garena

Casablanca, Casablanca-Settat, Morocco (On-Site)
2 Weeks ago
Assystems - Ingénieur CAO  H/F

Assystems

Courbevoie, Île-de-France, France (Hybrid)
6 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Veeam Software - Customer Support Generalist with French

Veeam Software

Bucharest, Bucharest, Romania (On-Site)
1 Day ago
Boomi - Senior Manager, Talent Acquisition (APJ)

Boomi

Bengaluru, Karnataka, India (On-Site)
1 Day ago
Lionsgate Games - Sr. Financial Analyst, Corporate FP&A

Lionsgate Games

Santa Monica, California, United States (On-Site)
2 Weeks ago
Velotio Technologies - Senior Engineer (Data Engineer)

Velotio Technologies

Maharashtra, India (Remote)
1 Month ago
Riot Games - Senior Talent Management Program Manager

Riot Games

Los Angeles, California, United States (On-Site)
2 Weeks ago
Google - Senior Equipment Engineer, Metrology

Google

Fremont, California, United States (On-Site)
2 Weeks ago
Corsair - HR Operations Manager

Corsair

Milpitas, California, United States (On-Site)
1 Month ago
N-iX - Middle Project Manager

N-iX

Ukraine (Remote)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Jobs in Riyadh, Riyadh Province, Saudi Arabia

Milestone - Solution Engineer, KSA

Milestone

Saudi Arabia (On-Site)
2 Weeks ago
Google - Customer Engineer, Data Management, Google Cloud

Google

Riyadh, Riyadh Province, Saudi Arabia (On-Site)
2 Weeks ago
Invenio - SAP ABAP Senior Consultant

Invenio

Riyadh, Riyadh Province, Saudi Arabia (On-Site)
3 Months ago
Element 8 - Senior UI/UX Designer

Element 8

Riyadh, Riyadh Province, Saudi Arabia (On-Site)
1 Week ago
Codeninja - IT PMO Engineer

Codeninja

Riyadh, Riyadh Province, Saudi Arabia (On-Site)
1 Week ago
Assystem - Senior Quality Engineer

Assystem

Al Jubail, Eastern Province, Saudi Arabia (On-Site)
3 Months ago
Scale AI - Strategist, EMEA

Scale AI

Riyadh, Riyadh Province, Saudi Arabia (On-Site)
1 Day ago
Coursera - Business Development Manager, Government

Coursera

Saudi Arabia (Remote)
1 Month ago
Assystem - Document Controller

Assystem

Al Khobar, Eastern Province, Saudi Arabia (On-Site)
2 Months ago
Paradox Interactive - Senior Product Manager | Riyadh Studio

Paradox Interactive

Riyadh, Riyadh Province, Saudi Arabia (On-Site)
11 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Warner Bros Games - Sales & Retail Business Development Internship (Derivative Products)

Warner Bros Games

Neuilly-sur-Seine, Île-de-France, France (On-Site)
2 Weeks ago
Nintendo - Manager, Retail & Digital Strategy

Nintendo

Redmond, Washington, United States (Hybrid)
7 Months ago
Animoca Brands - Marketing Manager

Animoca Brands

United Kingdom (Remote)
7 Months ago
Voodoo - Marketing Unity Developer

Voodoo

İstanbul, Türkiye (On-Site)
4 Months ago
ByteDance - Lark APAC Partnerships & Scale-Ups Marketing Intern

ByteDance

Singapore (On-Site)
1 Month ago
Yodo1 - Game Marketing Lead

Yodo1

(Remote)
3 Months ago
PwC - Aktuar/-in – Manager/Senior Manager Nichtleben – Actuarial Services

PwC

Zürich, Zurich, Switzerland (On-Site)
7 Months ago
USE Insider - Marketing Manager - Taiwan

USE Insider

Taipei City, Taiwan (Hybrid)
6 Months ago
WebFX - Copywriter (Digital Marketing & B2B)

WebFX

United Kingdom (Remote)
1 Month ago
Pattern® - Digital Marketing Manager

Pattern®

Lehi, Utah, United States (Hybrid)
7 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Headquartered in Riyadh, Saudi Arabia, Sandsoft is a global video game developer and publisher with a focus on engaging and entertaining players in Middle East and North Africa region and worldwide.

Aligned with Saudi Arabia’s Vision 2030, Sandsoft Games is dedicated to the country’s socio-economic diversification by growing the regional video game industry and offering careers whilst creating fun and positive game experiences for players.​

Sandsoft core values are: 

Boldness 👩‍🚀 + Togetherness 🫱🏼‍🫲🏾 + Growth 🚀

A GloCal approach from Riyadh to the World 🌍 http://www.sandsoft.com/

We're hiring! check our career site! ⏳

https://career.sandsoft.com/

Barcelona, Catalonia, Spain (On-Site)

Riyadh, Riyadh Province, Saudi Arabia (On-Site)

Barcelona, Catalonia, Spain (On-Site)

Riyadh, Riyadh Province, Saudi Arabia (Hybrid)

Barcelona, Catalonia, Spain (On-Site)

Barcelona, Catalonia, Spain (Hybrid)

Barcelona, Catalonia, Spain (On-Site)

Riyadh, Riyadh Province, Saudi Arabia (On-Site)

Barcelona, Catalonia, Spain (On-Site)

Riyadh, Riyadh Province, Saudi Arabia (On-Site)

View All Jobs

Get notified when new jobs are added by Sandsoft Games

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug