Creative Lead
The future of entertainment is interactive, and our marketing team plays an important role in this by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Star Wars Galaxy of Heroes, Golf Clash and more. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and ultimately putting our franchises at the center of the broader entertainment ecosystem.
As a Creative Lead for Growth Marketing, you will own the Creative Marketing Strategy efforts for one of EA Mobile’s top games or franchises. You will develop creative strategies and drive collaboration across internal teams and external partners to achieve business goals. In close partnership with EA Mobile game studios, as well as Growth leaders across Product Marketing, User Acquisition, Market Research, Data Science, Communications and Platform Marketing, your creative marketing campaigns will drive player acquisition, retention, and engagement.
Finally, you will manage creative marketing partnership with our studio teams, and creative agency partners, working collaboratively to understand the game, its competitors, and the performance media ecosystem, and produce multimedia assets to bring your creative campaigns to life. This role will report to the Director of Creative Strategy.
Responsibilities:
● Own and deliver creative strategy and marketing assets for your title or franchise. Align strategy with product marketing go-to-market strategy, product roadmaps, and audience insights while mapping to financial plans and creative budget to scale existing live service.
● Own and understand competitive creative insights of the mobile games market as well as for new and existing EA titles that help inform data-driven creative strategies that will capture target audiences and increase market share
● Maintain a high standard of creative asset quality and execution
● Drive creative ownership of marketing assets throughout the production workflow, from concept, to briefing, to source materials, and reviews, through to completion.
● Collaborate with Product Marketing and Studio to design creative campaigns that align with product roadmaps to support acquisition, engagement and growth strategies
● Build relationships with leaders focused on your titles including, Product Marketing, User Acquisition, Data Science, Franchise Brand Marketing, Communications, Regional Marketing and Platform Marketing to meet a common goal
Qualifications:
● Experience building UA creative for a successful mobile product or brand
● Experience in sports marketing or passion for golf
● Bachelor’s Degree or equivalent in business or related field
● 5+ years of experience in mobile marketing, product marketing, or creative production
● Creative-minded storyteller who can translate data into actionable campaigns
● Experience owning and managing creative within a cross-functional team
● Strong project management skills
