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Creative Manager

7 Months ago • 3 Years + • Marketing

Job Summary

Job Description

Creative Marketing Manager needed with 3+ years experience in casual games, defining creative strategies, and building marketing campaigns.
Must have:
  • Casual Game Exp
  • Creative Strategy
  • Marketing Campaigns
  • Visual Storytelling
Good to have:
  • ASO Materials
  • Data Driven
  • Social Trends
  • UX Design
Perks:
  • Growth Opportunities
  • Fun Work Env

Job Details

About the job

About The Position

Crazy Labs is one of the world’s leading mobile game developers and publishers, specializing in hyper-casual, hybrid, and casual spaces. With over 6 billion downloads, we have a deep understanding of what it takes to transform promising game ideas into profitable hits.

We’re looking for a Creative Marketing Manager to join our marketing team in a dynamic, fast-paced and rapidly growing company.

This is a leadership role - you will deliver the strategy and execution for top charting games - from ad creatives to storefronts.

Main Responsibilities

  • Define the creative strategy for new games and constantly improve marketability
  • Leverage a strong creative vision with excellent visual & verbal communication skills to guide motion designers, graphic designers, marketing developers, playable developers, and ASO teams to meet your vision effectively and efficiently.
  • Craft engaging briefs that will move the needle for different ad types (video, playable, IEC, GIF, static)
  • Design storefronts (icon, screenshots, store video, game title)
  • Outline creative production and testing methodologies for your games and provide frequent progress updates to stakeholders
  • Collaborate closely with UA managers to analyze results and make data driven creative decisions for the next round of testing
  • Hold high visual standards and give feedback to team members
  • Research and analyze relevant trends
  • Set new industry standards, rather than following them

Requirements:

Requirements

What we're looking for

  • A highly creative and talented person to join our crazy team!
  • 3 years experience working on a casual game - a must
  • Experience in defining a creative strategy and testing methodologies
  • Proven track record of building marketing campaigns that drive growth
  • Passion for creative storytelling through various mediums - video, design, copywriting, UX, and beyond - this role combines all aspects of creative visualization
  • Analytical thinking and data oriented approach
  • Strong leadership and communications skills
  • Fluency in English
  • Live and breathe social trends
  • App store materials creation experience – an advantage

What We Offer

  • Join a supportive and creative team of professionals
  • Make an impact - shape our next hit mobile game, reaching millions of end-users!
  • Personal growth - we encourage continuous learning and experimentation within our international teams
  • Fun and Flexible work environment
  • Competitive compensation

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About The Company

CrazyLabs is a top casual, hybrid, and hyper-casual mobile games developer and publisher, with over 6 billion downloads. Founded in Israel 10 years ago, today CrazyLabs has offices in China, Macedonia, Germany and Ukraine, and 5 gaming hubs - in India, Israel, Turkey, Serbia and Cape Town.

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