Creative Manager

3 Months ago • 4 Years + • Marketing

Job Summary

Job Description

The Creative Manager at Papaya will be responsible for developing and executing creative concepts for user acquisition (UA) ad marketing campaigns. This includes collaborating with marketing strategists, designers, and motion designers, staying informed on industry trends, creating eye-catching ads, analyzing performance data, managing multiple projects, and working with UGC agencies and influencers. The role requires at least 4 years of experience in a creative marketing role, ideally in gaming or advertising, a strong portfolio showcasing successful campaigns, and excellent communication and organizational skills. A deep understanding of American culture and proficiency in the Adobe Creative Suite are advantageous.
Must have:
  • Develop & execute creative concepts for UA ad campaigns
  • Collaborate with marketing & design teams
  • Analyze data & optimize creative strategies
  • Manage multiple projects & meet deadlines
  • 4+ years experience in creative marketing (gaming preferred)
  • Strong portfolio demonstrating successful campaigns
Good to have:
  • Proficiency in Adobe Creative Suite
  • Experience with UGC and influencer marketing
  • Deep understanding of American culture

Job Details

Description

Papaya, a leading gaming app company, is seeking a talented and motivated Creative Manager to join our marketing creative team. As the Creative Manager, you will play a crucial role in driving the creative direction of our video ads marketing efforts, using your innovative ideas to create engaging campaigns that captivate our audience.

Responsibilities

  • Develop and execute creative concepts, including visuals, graphics, and videos, for user acquisition (UA) ad marketing campaigns.
  • Collaborate with marketing strategists, designers, and motion designers to ensure consistent and compelling brand messaging across all marketing channels.
  • Stay informed about the latest industry trends and best practices in mobile app marketing, design, and user experience.
  • Create eye-catching ads to drive user acquisition and engagement.
  • Conduct regular analysis of marketing performance data and user feedback to optimize and iterate on creative strategies.
  • Manage multiple projects simultaneously, ensuring all deliverables are met on time while maintaining a high level of quality.
  • UGC and Influencer Collaboration: Work with UGC (User-Generated Content) agencies and influencers to create authentic, relatable content that amplifies campaigns.

Requirements

  • Experience: At least 4 years in a creative marketing role, ideally in the gaming industry or advertising agencies, with expertise in creative performance and campaign development.
  • Portfolio: A strong portfolio demonstrating creativity, strategic thinking, and successful campaigns.
  • Language and Cultural Skills: Native English speaker (deep understanding of American culture is an advantage)
  • Analytical Skills: Proficiency in performance marketing concepts with the ability to analyze data and apply insights to improve creative effectiveness.
  • Technical Skills: It is advantageous to be proficient in design and editing tools, such as the Adobe Creative Suite (Photoshop, Premiere Pro, After Effects, etc.).
  • Copywriting Skills: Experience in crafting compelling and impactful copy for campaigns.
  • UGC and Influencer Marketing: Familiarity with managing UGC agencies and influencer collaborations is an advantage.
  • Industry Knowledge: Passion for gaming and a strong understanding of gamer culture, trends, and player behaviors.
  • Communication Skills: Excellent written and verbal communication skills, with the ability to work collaboratively in a team environment.
  • Organizational Skills: Exceptional ability to manage multiple projects, prioritize tasks, and meet deadlines effectively.

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About The Company

Since 2019, Papaya has been committed to shaping the future of gaming through an innovative and forward-thinking approach to game development. We believe that gaming should be about more than just luck, which is why our games are designed to reward skill, strategy, and perseverance. 


Ranked by Dun’s 100 as one of the top 50 hi-tech companies in Israel to work for.

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