Creative Marketing Lead
Job Summary
Job Description
Kolibri Games seeks a Creative Marketing Lead to oversee the creation and strategy of impactful user acquisition and marketing assets for their mobile game portfolio. This role involves leading a team of creative professionals (playable ad developers, motion designers, and artists), managing external agencies, analyzing campaign performance, and developing innovative creative concepts. The ideal candidate will possess strong analytical, communication, and collaboration skills, along with a deep understanding of mobile game marketing trends and a passion for games. Responsibilities include overseeing creative production, team management, performance analysis, and collaboration with other teams (user acquisition, ASO, product).
Must have:
- 3+ years' experience in marketing or performance creative role
- Lead creative teams (motion designers, playable ad developers, 2D/3D artists)
- Oversee entire creative production process
- Strong analytical skills & data-driven decision-making
- Excellent communication and collaboration skills (English proficiency)
Good to have:
- Experience managing external freelancers and agencies
- Market research background
- Performance tracking expertise
Perks:
- Competitive Salary
- Learning Budget
- Flexible Working Hours and Home Office
- State-of-the-art Equipment
- Health and Fitness Contribution
- Relocation Support
- Pension Opportunity
- Bonus
- Food and Drinks
- Parties and Team Events
- Company Holidays
- Friday Celebrations
8 skills required
Job Details
We are Kolibri Games - a mobile games developer from Berlin. We believe that with the best people, we can make games that players will enjoy for years to come.
Our games have defined the idle genre, and bring enjoyment to hundreds of millions of players all around the world. This is possible due to the talented people who make us who we are. ‘Kolibris’, as we call ourselves, are on a mission to continue making great games and we're looking for new talent to join our team. We strive to offer you a fair recruitment process and a great candidate experience, as well as a friendly environment to work in, with plenty of opportunities to learn and grow.
Creative Marketing Lead (f/m/d)
We are seeking a Creative Lead to drive the creation and strategy of impactful user acquisition and marketing assets for our mobile gaming portfolio. You will oversee a talented team of playable ad developers, motion designers, and artists. In collaboration with user acquisition experts, you will shape and execute data-driven creative strategies, leveraging performance insights and market trends to produce engaging ads that captivate global audiences.
This role requires a balance of creative vision, operational excellence, and strategic thinking to elevate the quality of marketing assets continually.
At Kolibri Games, we’re passionate about making games loved by millions worldwide. Join our vibrant Berlin office and be part of a global team that’s shaping the future of casual mobile gaming.
Responsibilities
- Oversee creative production from analysis and ideation to execution, ensuring alignment with user acquisition strategies and business goals.
- Lead and manage an advertising team of creative professionals, fostering talent growth through recruitment, coaching, and mentorship.
- Effectively manage relationships with freelancers and external agencies, ensuring seamless communication and high-quality deliverables.
- Analyze the performance of creative campaigns and assets, using data to refine strategies and improve KPIs.
- Drive the development of new creative concepts and approaches. Generate innovative ideas and solutions, with a strong understanding of current mobile game marketing trends and a passion for games and creative design
- Collaborate with the user acquisition, ASO and product teams.
Required Skills
- Minimum of 3 years' experience in a marketing or performance creative role.
- Proven experience leading a creative team of 3+ members, including motion designers, playable ad developers, and 2D/3D artists; experience managing external freelancers and creative agencies is a plus.
- Expertise in overseeing the entire creative production process, from analysis and ideation to final execution, across multiple projects.
- Strong analytical skills with a background in market research, data-driven decision-making, and performance tracking.
- Exceptional communication and collaboration skills, with proficiency in English, both written and verbal.
Kolibri Games is an equal opportunity employer. We come from 40 different countries and many different backgrounds. We celebrate diversity and we are committed to creating an inclusive environment for all employees, regardless of their age, gender identity, sexual orientation, ethnicity, religion, physical appearance or disability.
We are an international studio, so don’t forget to send in your application in English. Although it is not mandatory, we always appreciate a cover letter stating your motivation to join us.
We look forward to hearing from you!
Your Benefits – We’re game to support you
Competitive Salary - We believe that top performers should receive top payment
Learning Budget - We believe in learning. A generous personal learning budget to spend on learning and development, including books, workshops and attending conferences. We also offer in-house training such as coding and German classes
Flexible Working Hours and Home Office – We believe in a good work-life balance
Equipment - State-of-the-art technical equipment, including laptops and phones, which may also be used in your free time
Health and Fitness - We pay a contribution towards a monthly gym membership or a fitness activity
Relocation - Relocation support to help you move to Berlin
Pension - Opportunity to save for your pension tax-free
Bonus Level – We love to have a good time, too
Food and Drinks - Fresh fruits to keep you healthy and fresh coffee to keep you alert. We also have a fully stocked fridge with Smoothies, Coke, Club Mate, beer etc
Parties and Team Events - Apart from our regular parties, BBQs and movie nights we also have a team event budget you can use to buy games or sports equipment to make working here even more fun
Company Holidays - Every year we go on an amazing company holiday to relax and bond as a team
Friday Celebrations - Company-provided dinner and drinks on Friday afternoons
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