Creative Marketing Lead, Performance Marketing

About Skillz

If you want to build, develop, and see your impact, join Skillz and level up your Career!

Skillz, the first publicly-traded mobile eSports platform that hosts billions of casual mobile gaming tournaments for millions of players worldwide, is revolutionizing the gaming industry. By fostering social competition within games, the Skillz platform helps developers build multi-million dollar franchises by enabling real-money activity in their games and providing operational support while connecting players through fair, enjoyable, and meaningful competition.

At Skillz, we understand the thrill of achievement and the satisfaction of overcoming challenges. Want to join a team made up of alums from Apple, Amazon, Google, Microsoft, Tesla, Twitter (X), Roblox, Zynga, Samsung, Lyft, EA, Riot, Nexon, Gameskraft, PlayStation, Unity, Scopely, Tinder, Intel, Deloitte, EY, Twitch, DraftKings, Wynn Resorts and more? Learn more to see if Skillz is the right fit for your next career move!

Why Skillz

Culture of Impact: Join a united team of builders, creators, innovators, and entrepreneurs driven by the desire to win. At Skillz, we create value, obsess over our product, and make a difference in the world.

Comprehensive Benefits: Enjoy peace of mind with our comprehensive benefits package, which includes 100% coverage for medical, dental, and vision expenses for both you and your dependents. Additionally, take advantage of our 401K matching, equity incentives, pre-tax benefit options, and more.

Wellness Support: Enhance your well-being with our array of wellness initiatives, including meditation and mental health resources, physical fitness coaching and classes, family planning assistance, health and parenting guidance, virtual therapy sessions, and more.

Time off: We offer competitive paid time off (PTO) & company holidays, including a company-wide shutdown between Christmas and New Years, to help you recharge and pursue your passions.

Las Vegas Headquarters: Skillz strongly believes in a five-day a week, collaborative office environment at our 36,000+ square foot headquarters. Enjoy free daily breakfast and catered lunch, snacks,a full-size gym with showers, commuter benefits, insurance, team bonding events and many more. 

Recognized Success: Skillz has earned recognition as one of Fast Company's Most Innovative Companies, CNBC's Disruptor 50, San Francisco Business Times' Best Places to Work, Forbes' Next Billion-Dollar Startups, and the #1 fastest-growing company in America on the Inc. 5000 list, and many more.

Development Opportunities: We hold our employees to high standards while providing them with professional growth opportunities. We operate like a startup, and encourage all of our employees to collaborate and voice feedback about our product and ways we can improve as a business. We believe in never settling, and that also pertains to your growth. 

About the Job: Creative Marketing Lead, Performance Marketing

This role will bridge creative strategy and performance marketing by leveraging data-driven insights to inform creative production. They will manage external agencies to ensure creatives are optimized for revenue growth and campaign effectiveness. By providing structured creative briefs and storyboards, this role will streamline agency output and improve efficiency. They will also act as a producer, overseeing creative timelines and asset distribution to ensure seamless execution. Additionally, by optimizing creative workflows and reducing inefficiencies, this role supports cost-saving initiatives that enhance overall profitability, such as utilizing AI technologies.

Key Competencies

• Production and process management expertise.
• Effective vendor and external partner client management.
• Demonstrated ability to own and manage a team within budget.
• Own and drive financial/KPI reporting for the creative organization.

Experience

•  Experience managing and/or directing large creative teams on cross-functional projects of all sizes; Operational leadership; Process management
• Experience sourcing, vetting, managing, external vendors on creative work; Has a book of go-to agencies.
• Experience creating and managing department budgets; Experience reporting on budget data/ how budgets and finances affect KPI's.
• Self starter, organized, and resilient.
• Passionate about real money gaming (RMG) and has working knowledge of the mobile gaming industry.
• Performance Marketing Expertise - Deep understanding of ad creative best practices across performance channels (e.g., Meta, Google UAC, TikTok, Programmatic, YouTube, DSPs).
• Agile Mindset & Adaptability - Proven ability to pivot quickly based on performance data, market trends, and internal business priorities.

Responsibilities

• A/B Testing & Iteration: Establish a structured A/B testing process for creative assets, analyzing results to inform future iterations and improve performance.
• Creative Benchmarking: Monitor industry trends, competitor creative strategies, and platform best practices to ensure ad creatives remain cutting-edge and highly engaging.
• AI & Automation Integration: Leverage AI tools to streamline creative production, optimize workflows, and scale creative iterations more efficiently.
• Compliance & Brand Safety: Ensure all creatives adhere to platform policies (e.g., Meta, Google, TikTok) and regulatory guidelines, particularly in the real-money gaming (RMG) space.
• Creative Asset Lifecycle Management: Develop and maintain a structured repository for creative assets, ensuring efficient reuse, tracking, and distribution across multiple campaigns and platforms.

Starting Compensation:  $134,818 - $164,777 base salary for California based roles

Location: San Francisco, CA (Onsite)

#LI-Onsite  #LI-

Skillz embraces diversity and is proud to be an equal opportunity employer. As part of our commitment to diversifying our workforce, we do not discriminate on the basis of age, race, sex, gender, gender identity, color, religion, national origin, sexual orientation, marital status, citizenship, veteran status, or disability status, and we operate in compliance with the San Francisco Fair Chance Ordinance.