CRM Associate

1 Week ago • 2 Years +

Job Summary

Job Description

As a CRM Associate at Truecaller, you will manage CRM channels to maximize marketing opportunities and drive growth. Your responsibilities include developing and executing CRM campaigns, managing communication tools (in-app notifications, email newsletters, text messages), analyzing campaign effectiveness, and collaborating with various teams. You will be responsible for overseeing direct communications with customers. You'll also work with the engineering teams to ensure CRM systems are effective for marketing. You will use data insights to develop growth strategies. This role directly impacts over 200 million users daily.
Must have:
  • 2+ years of work experience in direct/digital marketing
  • Experience with CRM tools (Clevertap, MoEngage)
  • Background in customer acquisition and retention strategies
  • Experience with global CRM campaigns using newsletters and notifications
  • Excellent coordination and task management skills
  • Strong attention to detail and analytical skills
  • Ability to work under tight deadlines
Good to have:
  • Knowledge of marketing automation tools (Hubspot, Salesforce)
  • Working knowledge of data analytics tools (FB Analytics, Google Analytics)
Perks:
  • Competitive salary
  • 30 days of paid vacation
  • Flexible working hours
  • Private health insurance
  • Parental leave
  • Telephone bill reimbursement
  • Udemy membership
  • Wellness allowance
  • Great tech tools
  • Office life with daily lunch, breakfast and snacks

Job Details

Hello, Truecaller is calling you from Bangalore, India! Ready to pick up?

Our goal is to make communication smarter, safer, and more efficient, all while building trust everywhere. We're all about bringing you smart services with a big social impact, keeping you safe from fraud, harassment, scam calls or messages, so you can focus on the conversations that matter.

  • Top 20 most downloaded apps globally, and world’s #1 caller ID and spam-blocking service for Android and iOS, with extensive AI capabilities, with more than 450 million active users per month. 
  • Founded in 2009, listed on Nasdaq OMX Stockholm and is categorized as a Large Cap. Our focus on innovation, operational excellence, sustainable growth, and collaboration has resulted in consistently high profitability and strong EBITDA margins.
  • A team of 400 people from ~35 different nationalities spread across our headquarters in Stockholm and offices in Bangalore, Mumbai, Gurgaon and Tel Aviv with high ambitions

We at Growth team, focus on building and shaping the brand and our products, identifying new opportunities and growing active users and their love and loyalty towards the brand. The vision for Truecaller is to build trust by making communication more safe and efficient.

As a CRM Associate,you will be responsible for managing Truecaller’s CRM channels ensuring the company can make the most out of marketing opportunities it offers to help propel the company’s growth. This is a massive role and will directly impact over 200 million users on a daily basis

What you bring in:

  • 2+ years of work experience with direct and digital marketing ideally in a mobile industry.
  • Experience with CRM tools such as Clevertap, MoEngage, Webengage etc.
  • Strong background in customer acquisition, re-engagement and retention strategies.
  • Proven track record of working with global CRM campaigns, including using newsletters, notifications  and text messages
  • Excellent coordination and task management skills
  • Great attention to detail and analytical skills
  • Comfortable with working with challenging tasks under tight deadlines
  • Loads of energy and ambition
  • You will be working closely together with our Commercial & Growth Engineering teams; Marketing Managers, Advertising Managers, Customer Support

The impact you will create:  

  • Oversee direct communications with customers using CRM channels .
  • In coordination with the product, growth engineering and marketing teams – conceptualize, develop and execute regular campaigns to activate, engage and upgrade users.
  • Manage and maintain marketing communication tools including In-App Notifications, Email
    Newsletter, Text Messages, etc.
  • Work alongside the engineering teams to ensure that CRM systems are fit for purpose and enables effective execution of marketing and communication strategy.
  • Create regular reports and analysis of the effectiveness and impact of the CRM platform and work on improving the efficacy of our communication.
  • Coordinate translations, execution and analysis of global campaign rollout.
  • Use data driven insights to come up with new strategies and ideas to grow users in new markets and also increase loyalty and engagement of existing users

It would be great if you also have:

  • Knowledge of marketing automation tools like Hubspot, Salesforce, etc. are good to have but not mandatory
  • Working knowledge of data analytics tools like FB Analytics, Google Analytics, etc.

Life at Truecaller - Behind the code:  https://www.instagram.com/lifeattruecaller/

Sounds like your dream job?

We will fill the position as soon as we find the right candidate, so please send your application as soon as possible. As part of the recruitment process, we will conduct a background check.

 This position is based in Bangalore, India. 

We only accept applications in English

What we offer: 

  • A smart, talented and agile team: An international team where  ~35 nationalities are working together in several locations and time zones with a learning, sharing and fun environment. 
  • A great compensation package: Competitive salary, 30 days of paid vacation, flexible working hours, private health insurance, parental leave, telephone bill reimbursement, Udemy membership to keep learning and improving and Wellness allowance.
  • Great tech tools: Pick the computer and phone that you fancy the most within our budget ranges. 
  • Office life:  We strongly believe in the in-person collaboration and follow an office-first approach while offering some flexibility. Enjoy your days with great colleagues with loads of good stuff to learn from, daily lunch and breakfast and a wide range of healthy snacks and beverages. In addition, every now and then check out the playroom for a fun break or join our exciting parties and or team activities such as Lab days, sports meetups etc. There something for everyone!

Come as you are:  Truecaller is diverse, equal and inclusive. We need a wide variety of backgrounds, perspectives, beliefs and experiences in order to keep building our great products. No matter where you are based, which language you speak, your accent, race, religion, color, nationality, gender, sexual orientation, age, marital status, etc. All those things make you who you are, and that’s why we would love to meet you.

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About The Company

Bengaluru, Karnataka, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

Stockholm, Stockholm County, Sweden (On-Site)

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