CRM Engineer II

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

CRM Engineer II - Hyderabad, India

Company Overview:
Warner Bros. Discovery, a premier global media and entertainment company, offers a differentiated and extensive portfolio of content, brands, and franchises across television, film, streaming, and gaming. The company combines Warner Media’s premium entertainment with Discovery’s leading non-fiction and international entertainment and sports businesses. Our goal is to excite audiences worldwide and we are on the lookout for passionate individuals who are eager to contribute to our mission of reshaping the future of media and entertainment.
Position Overview:
The CRM Engineer will build and oversee Customer Relationship Marketing campaigns to drive revenue for WBD. This position will join the Warner Bros. Studios Marketing Operations team that supports all brands in the Warner Bros umbrella including WB films in theatrical and home entertainment, DC studios, Consumer Products, etc.
This role involves developing and implementing CRM campaigns through emails, push notifications, and in-app messages, and requires close collaboration with Marketing and Operations teams. The ideal candidate should be highly organized, detail-oriented, and comfortable working in a fast-paced, evolving environment.
Responsibilities:

• Campaign Management: Lead the end-to-end process of CRM marketing campaigns, from conception through to analysis. This includes setting up and executing test plans, tracking, managing creative processes, routing campaigns for approval, and optimizing campaigns in real-time.

• Quality Assurance and Troubleshooting: Ensure the accuracy and quality of campaigns by proofreading, troubleshooting, and resolving any issues that arise during campaign execution.

• Performance Analysis: Analyze campaign outcomes and produce detailed reports making recommendations for future optimizations based on performance data.

• Strategic Planning: Maintain a clear and comprehensive marketing campaign calendar and facilitate ongoing testing strategies to enhance campaign performance.

• Reporting and Insights: Regularly gather and consolidate campaign data to present actionable insights and performance metrics to senior management.

Qualifications Required:

• 2-5 years of experience in email and mobile marketing or closely related fields.

• Proficiency with Salesforce Marketing Cloud, Braze, or similar CRM platforms.

• Strong understanding of HTML and templates for CRM communications.

• o Experience building customer journeys and knowledge of how to leverage lifecycle marketing principals to maximize CRM program ROI.

• Understanding of international privacy regulations (GDPR, CCPA, etc.) and how they impact CRM program strategy.

• Ability to analyze data and synthesize findings in utilizing tools like Excel or Tableau.

• Ability to manage multiple projects simultaneously in a deadline-driven environment.

Preferred:

• Experience in performance or direct response marketing, ideally within a large consumer-focused brand.

• Demonstrated experience driving key business KPIs through innovative approaches to CRM strategy and execution.

• Experience designing, implementing, and analyzing AB testing frameworks for CRM

• Working knowledge of SQL strongly preferred.

• Experience with data analysis in Python or R a strong plus.

• Interest in movies, games, and comics is a plus

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/  along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.