CRM Lead

Role overview:

The Consumer Engagement team is part of the broader Global Media and Omnichannel Marketing function within PlayStation and is responsible for implementing multi-channel digital programs and campaigns developing a relevant dialogue with tens of millions of customers across the globe.

We are advocates for the player. Crafting unforgettable digital experiences that fulfill player curiosity, boost gameplay and drive revenue. We use data-driven insights to build one-to-one relationships and personalized journeys with players across web, email, mobile and on-console.

The CRM Lead is a highly visible and strategic role, responsible for owning the contact strategy for our PlayStation platform and commerce programs. This creative and innovative leader will work closely with our Creative Services, Data Science, Audience & Measurement and Marketing teams across the Americas, Europe, and Asia. Together, we are on a mission to redefine owned channel marketing and its relationship to company growth and player engagement.

What you'll be doing:

• Innovate and evolve existing multi-channel campaign and audience strategy for hardware, commerce and lifecycle journeys, spanning email, web, mobile app and on-console direct messaging channels.
• Collaborate and be a key player in driving ‘Audience First’ strategy by implementing 1:1 personalization at scale across the channel mix.
• Analyze campaigns and journeys to understand the performance of these activities and build on the results for the next iteration.
• Initiate test and learn strategy to optimize the BAU comms efficiency; feeding all insights gained from the analysis back into a continuous process of testing and refinement.
• Maintain deep knowledge of the player engagement landscape and evolutions, seek and understand emerging trends, technologies and innovation to provide ongoing learning for the marketing organization.

What we’re looking for:

• Educated to degree level in a related field such as Business, Marketing or Mathematics and a strong academic record.
• 5+ years of proven experience in an influential role in B2C marketing, customer lifecycle management, engagement marketing.
• Highly organized - able to handle a full workload and progress multiple ambitious projects simultaneously thanks to your skill and work ethic.
• Passionate about the player– you look at quantitative and qualitative consumer insights to make decisions and recommend improvements.
• Strong communicator with the ability to influence and persuade upwards and outwards – comfortable briefing Creatives, Analysts, Engineers, Legal and Senior Management.
• Strong analytical and quantitative skills with a consistent track record in data-based decision making, and comfortable analyzing large data sets and analysis framework.
• Innovative and constantly exploring new ways of doing things and challenging the status quo.
• Sophisticated communicator with excellent influencing skills.
• Experience in Salesforce Marketing Cloud, Journey Builder, Journey Optimizer, Adobe Target and/or Interactive Studio or equivalent marketing stack.
• Excellent interpersonal skills with expertise and integrity that will earn respect and trust with internal team members and external vendors.
• Experienced in establishing relationships and operating compassionately across cultures. This includes collaborating openly and bringing together different perspectives to drive well-informed decisions.