CRM Lifecycles Manager

1 Month ago • All levels • Account Management

Job Summary

Job Description

Kaizen Gaming, the company behind Betano, is a leading GameTech company operating in 19 markets. They are seeking a CRM Lifecycles Manager for their Brazil team. The role involves developing data-driven lifecycle strategies, planning and executing targeted campaigns across various channels (onsite messaging, email, SMS, push notifications, social media), and liaising with the HQ CRM team for journey optimization. Responsibilities include analyzing revenue performance, forecasting, customer segmentation, identifying conversion opportunities, ensuring compliance with advertising standards and consumer protection laws, reporting on campaign success, and maintaining message consistency with brand guidelines. The manager will also collaborate on conversion and onboarding plans.
Must have:
  • Develop data-driven lifecycle strategy
  • Plan personalized, targeted campaigns
  • Analyze revenue performance and forecast
  • Segment customer base for targeted campaigns
  • Report campaign success to stakeholders
  • Ensure automated CRM campaigns are consistent
  • Work with creative and technical teams
  • Collaborate on conversion and onboarding plans
  • University degree in a relevant field
  • Proven ability to develop onboarding strategies
  • Experience managing multi-channel campaigns
  • Team leadership/supervisory experience
  • Knowledge of CRM systems and processes
  • Confident communication with stakeholders
  • Test-and-learn, data-driven CRM approach
  • Excellent English written and spoken
  • Ability to draw insights from data
  • Strong organizational and planning skills
  • Proactive, self-driven mindset
  • Team player with ability to work independently
Good to have:
  • Experience with Optimove
Perks:
  • Competitive salary package and bonus scheme
  • Unlimited access to Udemy & continuous training
  • Health and life insurance for you and your family
  • Monthly allowance for lunch & commuting expenses
  • Buddy for onboarding support
  • Clear career paths and 360° feedback
  • Relocation package and "Brain Gain" bonus for Greek expats

Job Details

We are Kaizen Gaming

Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 19 markets. We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment.

We are a diverse team of more than 2.700 Kaizeners, from 40+ nationalities spreading across 3 continents. 

Our #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices. Here, there’ll be no average day for you. Ready to Press Play on Potential?

The Team

You will be joining a vibrant and diverse team of CRM professionals who work collaboratively to continuously improve our processes and explore new ways to engage with our customers. Our mission is to provide outstanding customer experience and foster long-term relationships. 

Let's start with the role

We are currently looking for a confident and passionate CRM professional to join our team at Kaizen Gaming Brazil. You will be working hand in hand with the CRM Manager and actively cooperating with diverse stakeholders within and beyond the CRM division.

As a CRM Lifecycles Manager, you will:

  • Develop a comprehensive, data-driven lifecycle strategy, considering compliance, market conditions, and competition;
  • Oversee the planning and development of local, personalised and targeted campaigns using relevant customer channels, such as onsite messaging, email, SMS, push notifications, and Social Media;
  • Liaise with HQ CRM team for fine-tuning of the automated lifecycle journeys, keeping them updated on market insights, competition intelligence, and best practices;
  • Analyse historical revenue performance and forecast future program performance;
  • Lead ongoing segmentation of the customer base in the market to extract insights and target customer segments with specific campaigns;
  • Identify customer touchpoints and conversion opportunities ensuring optimal communication and actions;
  • Keep abreast of advertising standards and consumer protection laws and standards in the Brazilian market;
  • Regularly report to senior stakeholders on the success of campaigns, demonstrating a strong understanding of customer motivation;
  • Ensure all automated CRM campaigns are consistent, attractive, cost-effective, relevant and aligned with other areas of the business at all times;
  • Work with  creative and technical teams to ensure messaging consistency and brand compliance;
  • Collaborate with the CRM Manager and CRM Operations teams to design effective conversion and onboarding plans.

What you will bring:

  • University degree (BA, MSc) in a relevant field;
  • Relevant years of work experience in a dynamic online environment;
  • Proven  ability to develop and implement onboarding strategies based on customer needs and profiles;
  • Strong experience in implementing, driving, and managing complex multi-channel campaigns;
  • Proven work experience as a team leader or supervisor is mandatory;
  • Knowledge of CRM systems and processes — experience with Optimove is a strong plus;
  • Confident in communicating and presenting with core stakeholders across the business;
  • Familiarity with a test-and-learn, data-driven approach to CRM;
  • Excellent command of English, both written and spoken;
  • Ability to draw insights from data to inform strategy and decisions;
  • Strong organizational and planning skills with great attention to detail;
  • Proactive, self-driven mindest, ready to push projects quickly and efficiently;
  • Team player who can also work independently and take responsibility for performance.

Kaizen Gaming Perks

💸 Competitive salary package and bonus scheme;

📚  Unlimited access to Udemy & continuous training for all your learning and development needs;

⚕️ Health and life insurance for you and your family;

💰 Monthly allowance for lunch & commuting expenses;

🏃 A buddy will support you with your onboarding.

⭐Clear career paths and a developmental 360° feedback framework;

✈️ Relocation package and "Brain Gain" relocation bonus for Greek expats.

Similar Jobs

ISS Stoxx - Production Support Engineer

ISS Stoxx

Mumbai, Maharashtra, India (On-Site)
1 Year ago
Scanline VFX - Lighting Artist

Scanline VFX

Seoul, South Korea (Hybrid)
4 Months ago
InMobiInMobi - Senior Publisher Partnerships Manager – Enterprise Non-Gaming

InMobiInMobi

New York, United States (On-Site)
1 Day ago
Grab - Senior Manager, Merchant Account Management

Grab

Pasig, Metro Manila, Philippines (Hybrid)
1 Week ago
Marsh McLennan - Operations Specialist

Marsh McLennan

Tianjin, Tianjin, China (Hybrid)
3 Weeks ago
NetBrain - Strategic Account Executive

NetBrain

New York, New York, United States (On-Site)
2 Months ago
The E.W. Scripps Company - Sports Account Executive/Partnership Manager, Scripps Sports (Las Vegas)

The E.W. Scripps Company

Las Vegas, Nevada, United States (Hybrid)
2 Days ago
bytedance - Cloud Solutions Technical Account Manager

bytedance

Singapore (On-Site)
3 Months ago
Madison Logic - Junior Accountant

Madison Logic

Pune, Maharashtra, India (On-Site)
1 Month ago
Zinnia - Financial Reporting Staff Accountant

Zinnia

Alpharetta, Georgia, United States (Hybrid)
1 Week ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Scanline VFX - Rigger

Scanline VFX

Seoul, South Korea (On-Site)
11 Months ago
cirrus logic - Staff Embedded Software Engineer

cirrus logic

Taipei City, Taiwan (Hybrid)
2 Months ago
Qualcomm - Hardware Baseband Engineer

Qualcomm

Taipei City, Taiwan (On-Site)
1 Month ago
Toast - Supplier Quality Engineer

Toast

Taipei City, Taiwan (On-Site)
1 Month ago
Oliver Agency - YouTube Marketing Experiences - Manager

Oliver Agency

Bengaluru, Karnataka, India (On-Site)
1 Month ago
Discord - Account Manager - Crossplatform Gaming

Discord

San Francisco, California, United States (On-Site)
2 Months ago
AI Fund - Content Marketing Manager

AI Fund

United States (On-Site)
9 Months ago
Rackspace Technology - Senior GCP Cloud Engineer

Rackspace Technology

United States (Remote)
4 Months ago
Jane Street - Campus Tech Recruiting Program Manager

Jane Street

New York, United States (On-Site)
2 Months ago
Rackspace Technology - .NET Application Architect (India Night Shift)

Rackspace Technology

India (Remote)
1 Month ago

Get notifed when new similar jobs are uploaded

Jobs in São Paulo, Brazil

Capco - QSMS Analyst / Home Office

Capco

Rio De Janeiro, Brazil (Remote)
3 Months ago
PayPal - Analyst, Compliance Investigations

PayPal

State Of São Paulo, Brazil (Hybrid)
1 Month ago
PwC - Desenvolvedor Power BI | Senior Associate 2 [tag01]

PwC

São Paulo, State Of São Paulo, Brazil (On-Site)
9 Months ago
Philips - Philips Develops Program 2025 - Medical Equipment Maintenance Internship

Philips

Extrema, State Of Minas Gerais, Brazil (On-Site)
1 Month ago
ElevenLabs - Enterprise Marketing - Brazil

ElevenLabs

Brazil (Remote)
1 Week ago
Unisys - Field Technician - Piracicaba- SP

Unisys

Piracicaba, State Of São Paulo, Brazil (On-Site)
1 Day ago
Trellix - Technical Consultant - Extended Expertise

Trellix

State Of São Paulo, Brazil (On-Site)
1 Week ago
Side - 3D Environment Artist - Talent Pool (LATAM)

Side

São Paulo, State Of São Paulo, Brazil (On-Site)
2 Days ago
PwC - Accounting Analyst | Senior Associate

PwC

Barueri, São Paulo, Brazil (Hybrid)
1 Year ago
Axel springer - SME Sales Manager - LATAM

Axel springer

São Paulo, Brazil (Remote)
1 Week ago

Get notifed when new similar jobs are uploaded

Account Management Jobs

DMG - Territory Account Executive

DMG

Miami, Florida, United States (On-Site)
3 Weeks ago
Axon - Senior Enterprise Account Executive

Axon

Salt Lake City, Utah, United States (Remote)
5 Months ago
Gameopedia - Account Executive

Gameopedia

Lillestrøm, Akershus, Norway (On-Site)
2 Months ago
Playtika - VIP Account Manager

Playtika

Israel (On-Site)
8 Months ago
WebFX - Digital Media - Account Manager

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
9 Months ago
Toast - Retail Account Executive

Toast

Long Beach, California, United States (On-Site)
1 Month ago
Philips - Sr. Account Sales, Imaging&IGT

Philips

Shijiazhuang, Hebei, China (On-Site)
1 Month ago
Saviynt - Federal Account Executive - DOD

Saviynt

(Remote)
9 Months ago
Remote - Global Payroll Support Specialist

Remote

Canada (Remote)
3 Weeks ago
Demandbase - Growth Account Director, Strategic

Demandbase

Austin, Texas, United States (On-Site)
2 Weeks ago

Get notifed when new similar jobs are uploaded

About The Company

Kaizen Gaming is one of the biggest and fastest growing GameTech companies in the world. With a focus on Technology and People we aim to continually improve our products and services to provide the best and most trusted online gaming experience to our customers around the world. 


We operate two brands in 13 countries: Betano (Portugal, Romania, Germany, Brazil, Bulgaria, Czech Republic, Chile, Peru, Ecuador, Canada-Ontario, Nigeria) and Stoiximan (Greece, Cyprus), and employ more than 2,200 people across three continents. Obsessed with our customers, we use technology and data to constantly push the boundaries of online gaming entertainment. 


Why work with us


💻Tech the Ride | Our Adventure

We have made it our quest to shape and influence the GameTech industry globally. We Kaizeners move fast and make things happen: we imagine, develop and build with no

limitations. Working here means getting the freedom to explore as you help us create the technology that powers entertainment.


😎Pick #oneteam | Our Culture

We each have a role to play in building a company culture we can all trust. We Kaizeners are open, direct and respectful; we support each other to reach our goals as

#oneteam. Working here means facing challenges that inspire the team to be on its A-game to get the job done.


☝ Level up | Our Growth

We know our hard work will take us places. We Kaizeners get plenty of opportunities to supercharge our potential as the company grows, overcoming challenges with the support of our colleagues. Working here means continually finding new boundaries to push and new career horizons to reach.


Press Play on Potential!

Join our #oneteam

Ghana (On-Site)

Athens, Greece (Hybrid)

Athens, Greece (Hybrid)

Thessaloniki, Greece (Hybrid)

Lima, Callao Region, Peru (On-Site)

Lisbon, Lisbon, Portugal (Hybrid)

Sofia, Sofia City Province, Bulgaria (Hybrid)

Buenos Aires, Buenos Aires, Argentina (Hybrid)

Sofia, Sofia City Province, Bulgaria (Hybrid)

Lisbon, Lisbon, Portugal (On-Site)

View All Jobs

Get notified when new jobs are added by kaizen gaming

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug