CRM Manager

3 Months ago • 2 Years + • Marketing

Job Summary

Job Description

Aristocrat Interactive seeks a dynamic CRM Manager to lead the CRM strategy for a major partner. Responsibilities include building and managing partner relationships, planning and delivering CRM strategies to boost customer retention and loyalty, using data analysis to inform marketing strategies, supporting the team in operational tasks, ensuring team training and development, and understanding player journeys in online gaming. The role requires strong analytical, communication, and team leadership skills, along with experience in a similar role. Responsible gambling training is provided to protect customers.
Must have:
  • 2+ years CRM experience
  • Excellent communication skills
  • Strong analytical skills
  • HTML & Excel proficiency
  • Time management & problem-solving
  • Team leadership & collaboration
Good to have:
  • BA/BSc in Marketing

Job Details

Aristocrat Interactive is a leading international online gaming company looking for a dynamic and motivated CRM Manager to lead the CRM strategy for one of our major partners.

· Build, grow and manage a collaborative relationship with your appointed partner and brands.

· Your CRM expertise will establish a confidence and trust with the Partners to facilitate dialogue and advice for CRM strategies.

· Planning and delivering CRM strategies across the partner’s brands to drive customer retention and loyalty while positively contributing to commercial targets.

· Using analysis to proactively ideate strategies that positively influence marketing KPIs.

· Supporting your team in operational tasks like QA and testing.

· Ensuring your team are well-trained and well-equipped to excel in their roles.

· Understanding players’ journeys within online gaming to ensure each one is comprehensive and addresses the trends that the data analysis reveals.

· Aristocrat Interactive employees are adequately trained in Responsible Gambling in order to protect customers from harm following the relevant licensing objectives.

What We're Looking For

· Good written and verbal English.

· Good working knowledge of HTML and Excel.

· 2 years’ previous experience in a similar role – a must.

· Excellent time management and problem-solving skills.

· Ability to work on a tight deadline and under pressure.

· You are responsible, detail oriented, well organized, independent, able to learn quickly, a multi-tasking master, a team player & have strong interpersonal skills!

· BA / BSc. in Marketing or equivalent – advantage.

Company Summary

Aristocrat Interactive  

Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX:ALL) regulated online Real Money Gaming (RMG) business and was formed in 2024 when the Anaxi and NeoGames businesses (Anaxi, NeoGames, Aspire Global, BtoBet, and Pariplay) came together.  The business is an industry leader in content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value added services across iLottery, iGaming and Online Sports Betting (OSB). 

About Aristocrat

Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming), mobile games publishing (Pixel United) and regulated online real money (Aristocrat Interactive). Our team of over 8,500 people across the globe are united by our company mission to bring joy to life through the power of play.

Our Values

  • All about the Player

  • Talent Unleashed

  • Collective Brilliance

  • Good Business Good Citizen

Travel Expectations

None

Additional Information

Depending on the nature of your role, you may be required to register with the Nevada Gaming Control Board (NGCB) and/or other gaming jurisdictions in which we operate.

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.

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About The Company

Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming),social casino (Product Madness)and regulated online real money (Aristocrat Interactive). Our team of over 8,500 people across the globe are united by our company mission tobring joy to life through the power of play.For further information visit the Group's website at

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