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CRM Manager

CRM Manager

1 Month ago • All levels • Campaign Management

About the job

3 skills required for this role

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communication

alphabeta-testing

conflict-resolution

Job Description

Growe is looking for a CRM Manager with experience in gambling or betting, strong analytical skills, and familiarity with CRM systems and email service providers. This role involves developing and executing CRM strategies, managing budgets, and creating targeted campaigns for iGaming, casino, and sports brands.

Must have:

Gambling Experience
CRM Systems
Email Service
Analytical Skills

Good to have:

A/B Testing
International
Budget Management
Conflict Resolution

Perks:

Team Environment
Growth Opportunities

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Growe welcomes those who are excited to:

Lead the development and execution of CRM strategies for iGaming, casino, and sports brands, covering customer lifecycle;
Generate customer attraction, retention, and engagement strategies;
Manage and implement CRM budgets to increase profitability.
Create targeted segments for campaigns using customer data;
Formulate and test CRM hypotheses through A/B testing;
Collaborate with design and content teams for promotion materials;
Ensure timely promotions during significant events;
Implement player activation approaches;
Build automated customer retention funnels;
Monitor key retention metrics weekly and monthly;
Improve communication metrics.

We need your professional experience:

Strong background in gambling or betting;
Experience with email service providers and CRM systems;
Familiarity with handling considerable budgets for marketing or sales;
Enjoying an international business perspective.
Strong analytical skills with the ability to interpret data, analyze campaign performance, and provide actionable insights;
Upper-intermediate English proficiency.

We appreciate if you have those personal features:

Strategic thinking and conflict resolution;
Ability to think creatively, strategically, identify and resolve problems;
Excellent communication and collaboration skills.
Proactive thinking.

We are seeking those who align with our core values:

GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;
DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;
BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.

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About The Company

Growe

53 Active Jobs

Here at Growe, we operate boldly in the iGaming and Entertainment industries, uniting brands worldwide and gathering expertise from diverse markets.

We focus on developing and implementing cutting-edge entertainment technology platforms and payment solutions, propelling assets' expansion and sustainable growth. We dare to unlock potential and seize opportunities, from launching new iGaming brands in Asia, Africa, and Latin America to providing exceptional opportunities to our team players and an extraordinary chance to succeed.

Check out our vacancies and join our growing team of opportunities unlockers.

Let's grow together!