CRM Manager

2 Months ago • 2 Years + • Campaign Management

Job Summary

Job Description

The CRM Manager at Growe will be responsible for planning and executing impactful promotional campaigns across various communication channels (email, SMS, popup, web push). This role requires in-depth campaign analysis to optimize performance, close collaboration with internal teams for content and design, and a strong understanding of the casino and sports betting industries, including user behavior, bonuses, and key performance indicators (KPIs like GGR, NGR, Turnover, ATPU). The ideal candidate will have at least two years of experience in a similar role and possess strong analytical and decision-making skills.
Must have:
  • 2+ years CRM/Retention marketing experience
  • Experience with email, SMS, push, popup
  • Casino & sports betting knowledge
  • Understanding of betting industry KPIs
  • Prioritization & organization skills
Good to have:
  • HTML knowledge
  • Jira experience

Job Details

Growe welcomes those who are excited to:
  • Plan and execute impactful promotion campaigns;

  • Conduct detailed campaign analysis, focusing on key metrics to understand campaign success and improvements; 

  • Customize campaigns, working with a range of communication channels (Email/SMS/Popup/WebPush);

  • Collaborate closely with wider teams, focusing on ordering content and design materials.

We need your professional experience:
  • At least 2 years of experience in a CRM/Retention or marketing manager position with an understanding of the full user flow;

  • Experience with different communication channels (email/SMS/push/popup);

  • A great knowledge of casino and sports players;
  • A good knowledge of betting industry specifics (user behavior, mechanics, bonuses, game types) and key KPIs (GGR, NGR, Turnover, ATPU, etc.);

  • Ability to prioritize and organize operational tasks efficiently according to set deadlines;

  • Knowledge of HTML and Jira would be a plus.

We appreciate if you have those personal features:
  • High attention to detail;

  • Ability to thrive in a fast-paced environment;

  • Strong analytical and decision-making abilities;

  • A passion for understanding and meeting customer needs.

We are seeking those who align with our core values:
  • GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;

  • DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;

  • BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.

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