CRM Manager
Job Summary
Job Description
- Proven CRM leadership experience (mobile games preferred)
- Strong CRM tooling knowledge (Braze)
- Analytical skills, A/B testing, performance measurement
- Develop & execute CRM strategy for player engagement & retention
- Build automated workflows and personalized messaging
- Collaborate with marketing, product, and data teams
- Passion for gaming
4 skills required
Job Details
Description
CRM Manager | London | Hybrid | 6 Month Contract
We’re Hutch, a mobile games developer & publisher with studios in central London, Dundee and Canada. Our mission is to build the most diverse and engaged automotive gaming community on mobile. Our games have been played by over 300 million people, with new titles in development.
We believe in putting our people first. Here you can make games without sacrificing quality time with family and friends. We strive to ensure our people are happy and healthy.
Our teams are small and empowered, they have the independence to take on creative and technical challenges together, to work collaboratively, to make great games and have fun along the way.
We believe in; Looking after our people, small empowered teams, complete transparency, test, learn repeat, community at the core and the freedom to focus on what truly makes a difference to our players.
We’re driven by our players! Come and Join the mission!
CRM Manager
Hutch is looking for an experienced CRM Manager to join the team on an initial 6 month contract. As CRM Manager, you will be responsible for defining, implementing and optimising our CRM initiatives to drive player engagement, retention and monetisation. You will have the exciting challenge of shaping our approach to CRM from scratch, selecting the right tools, building automated workflows, and working closely with our marketing, product and data teams to deliver best-in-class lifecycle marketing campaigns.
Responsibilities
- Develop and execute a CRM strategy that drives player engagement, retention and lifetime value across Hutch’s portfolio of live games
- Lead the selection and implementation of CRM tools & platforms suited for a mobile games environment
- Build and manage player segmentation and personalised messaging strategies based on in-game behaviour and player lifecycle stage
- Design and optimise automated onboarding, re-engagement and win-back campaigns across multiple channels (push, in-app, email, SMS)
- Work closely with game teams, analysts and marketing teams to ensure CRM efforts align with overarching marketing strategies
- Establish and monitor CRM KPIs and analytics, continuously refining strategies based on performance data
Requirements
- Proven experience leading CRM strategy, preferably within mobile games / app environments
- Strong knowledge of CRM tooling, specifically Braze
- Analytical mindset with experience in A/B testing and performance measurement
- Self starter who can take ownership of the CRM area and drive results
- Passion for gaming is a plus!
Benefits
Life at Hutch
Our HQ is in the heart of Shoreditch in central London. We have additional offices in Dundee and Mahone Bay, Nova Scotia. We're an agile, creative team with people at the core of our values.
Our Values
- Transparent - Being transparent and open helps us to be trusted and fosters integrity.
- Humble - When we are humble we show humility, we let go of egos and we are self-aware.
- Collaborative - We value teamwork, the spirit of collaboration and the results of working together.
- Driven - We have drive and ambition and always push for the best results rather than settling.
- Adaptable - Demonstrating the ability to adapt ultimately helps us grow and helps us thrive in different situations
We value diversity and as an equal opportunity employer we encourage applications from all suitable applicants. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Please see Hutch Privacy Policy for details on how Hutch uses your personal data.
Come and find out more about Hutch. We make racing games, but it’s not the only thing that drives us - https://www.hutch.io/
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About The Company
Hutch has been voted one of the Best Places to Work in the gamesindustry.biz awards for the last 3 years in a row! Since inception in 2011, we've entertained over 300 million mobile players across game titles including Rebel Racing, F1® Clash, Top Drives, and Hot Wheels: Race Off. We’re dedicated to growing the racing genre on mobile, and enabling communities of players worldwide to celebrate their passion for cars.
People make games, and our people are the heart and soul of Hutch. We’ve created a work environment that we’re proud of and enjoy spending time in. As a team, we work together and play together. We take on creative and technical challenges to make great games and have fun along the way.
Teams at Hutch have the freedom and responsibility to make the best decisions for the players, and we are committed to making their working lives as easy and as simple as possible.
We’ve created an award-winning culture for our 100+ world-class team members, housed in our main studio in Shoreditch, London, with wider studios situated in Dundee and Canada. In December 2020 Hutch was acquired by Modern Times Group (MTG) to further accelerate opportunities to build highly diverse automotive experiences on mobile.
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