CRM Manager

2 Months ago • 2 Years + • Account Management

Job Summary

Job Description

The CRM Manager will join the Casino team in Bengaluru on a hybrid basis. They will create engaging marketing campaigns to drive retention and conversion with the Product Performance teams. The role involves collaborating with product managers to enhance player retention, designing end-to-end campaigns, writing content, creating art requests, managing marketing systems, conducting A/B testing, and analyzing reports to inform decisions. The candidate should possess strong communication and collaboration skills, creativity, and a data-driven approach.
Must have:
  • 2+ years of marketing or product experience.
  • Strong English written and verbal communication skills.
  • Excellent interpersonal and collaboration skills.
  • High levels of creativity and data orientation.
  • Ability to analyze raw data and draw insights.
  • Positive and proactive mindset.

Job Details

Scopely is looking for a CRM Manager to join our Casino team in Bengaluru hub on a hybrid basis. 

At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily. 

With 30M+ downloads, GSN Casino is home to slots, bingo, cards, and more!  Team members are distributed across the globe with hubs in Bengaluru, Tel Aviv, Barcelona, among others. 

What you will do 

  • Partner closely with the Product Performance teams to create engaging marketing campaigns that drive retention and conversion
  • Collaborate with and support product managers on initiatives to enhance player retention
  • Design end-to-end campaigns — write content for daily campaigns promoting Monetisation and Product team initiatives
  • Create art requests for campaigns (emails, push notifications, etc.) and coordinate with the Art team to ensure effective execution and implementation
  • Manage marketing systems — Build campaigns and schedule them via various marketing systems
  • Conduct regular A/B testing on subject lines, content, and creatives, and optimise based on results
  • Read and analyse reports on a daily basis to inform campaign decisions

 What we are looking for 

  • 2+ years of work experience in a B2C company, in marketing or product roles
  • Strong English written and verbal communication skills
  • Excellent interpersonal and collaboration skills
  • High levels of creativity, drive, and a strong data orientation
  • A passion for conflict resolution and problem solving
  • Ability to analyse raw data and draw actionable insights
  • Creativity and the confidence to share and discuss new ideas
  • A positive, proactive, curious, and independent mindset

At Scopely, we create games for everyone—and we want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us and embrace the adventure!

About Us

Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences such as "MONOPOLY GO!," “Star Trek™ Fleet Command,” “Stumble Guys,” “MARVEL Strike Force,” and “Yahtzee® With Buddies,” among others.
 
Scopely creates, publishes, and live-operates immersive games that empower a directed-by-consumer™ experience across multiple platforms--from mobile, web, PC and beyond.
 
Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.

Recognized multiple times as one of Fast Company’s “World’s Most Innovative Companies,” Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.

Scopely has global operations in more than a dozen markets across Asia, EMEA, and North America, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents.

Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion, and is now an independent subsidiary of Savvy.

For more information on Scopely, visit: scopely.com

Notice to candidates: Scopely, Inc and its affiliates will never request payment or ask for financial information as a condition for applying to a position or receiving an offer of employment. All official Scopely, Inc. recruiters only use email domains that end with @scopely.com. 
 
Our official website is www.scopely.com. Please only apply to positions posted on our official website and ensure the recruiter only communicates via the official email domain. 

Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact recruiting@scopely.com. Our job applicant privacy policies are available here: California Privacy Notice and EEA/UK Privacy Notice.

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