CRM Manager

Scopely is looking for a CRM Manager to join our Casino team in Bengaluru hub on a hybrid basis. 

At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily. 

With 30M+ downloads, GSN Casino is home to slots, bingo, cards, and more!  Team members are distributed across the globe with hubs in Bengaluru, Tel Aviv, Barcelona, among others. 

What you will do 

• Partner closely with the Product Performance teams to create engaging marketing campaigns that drive retention and conversion
• Collaborate with and support product managers on initiatives to enhance player retention
• Design end-to-end campaigns — write content for daily campaigns promoting Monetisation and Product team initiatives
• Create art requests for campaigns (emails, push notifications, etc.) and coordinate with the Art team to ensure effective execution and implementation
• Manage marketing systems — Build campaigns and schedule them via various marketing systems
• Conduct regular A/B testing on subject lines, content, and creatives, and optimise based on results
• Read and analyse reports on a daily basis to inform campaign decisions

 What we are looking for 

• 2+ years of work experience in a B2C company, in marketing or product roles
• Strong English written and verbal communication skills
• Excellent interpersonal and collaboration skills
• High levels of creativity, drive, and a strong data orientation
• A passion for conflict resolution and problem solving
• Ability to analyse raw data and draw actionable insights
• Creativity and the confidence to share and discuss new ideas
• A positive, proactive, curious, and independent mindset

At Scopely, we create games for everyone—and we want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us and embrace the adventure!