CRM Manager (New Project)

Growe welcomes those who are excited to:

• Develop and execute CRM strategies for casino brands, covering customer lifecycle;

• Plan and analyze promotional campaigns for player activation, retention, and reactivation;

• Create targeted segments for campaigns using customer data;

• Formulate and test CRM hypotheses through A/B testing;

• Collaborate with design and content teams for promotion materials;

• Implement player activation approaches;

• Build automated customer retention funnels;

• Plan monthly promo campaign and gamification mechanics;

• Monitor key retention metrics daily, weekly and monthly;

• Improve communication and retention metrics.

We need your professional experience:

• Background in gambling or betting, 2+ years of experience;

• Experience with email, SMS, push channel communications;

• Experience in creating bonus mechanics, chains and funnels;

• Analytical skills with the ability to interpret data, analyze campaign performance, and provide actionable insights;

• Familiarity with CRM integration systems and customer segmentation;

• Experience with some gamification or engagement tool will be a plus;

• Intermediate or Upper-Intermediate English proficiency.

We appreciate those skills and personal features:

• Attention to detail and organizational skills;

• Ability to think creatively, strategically, identify and resolve problems;

• Good communication and collaboration skills.

We are seeking those who align with our core values:

• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;

• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;

• BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.