CRM Marketing Manager (Subscriptions)

About Tide

At Tide, we are building a finance & admin platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.

Launched in 2017, Tide is now the leading business financial platform in the UK with 575,000 SME members (10% market share) and more than 250,000 SMEs in India. Headquartered in London, Tide has over 1,800 Tideans across the UK, Bulgaria, India, Serbia, Romania, Ukraine and Germany. 

Tide is rapidly growing, expanding into new markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.   

What we’re looking for

A CRM professional with a strong background in CRM, particularly in subscription-based businesses. A track record of implementing successful CRM strategies that have positively impacted customer retention and lifetime value. Familiarity with subscription business models, understanding of recurring revenue, and knowledge of industry trends and best practices in subscription management. You should have extensive experience with CRM tools, marketing automation platforms, and a strong understanding of data analytics and reporting.

As a CRM Manager - Subscriptions, you’ll be: 

• Responsible for the planning and execution of CRM strategies for subscription products, aligning to the overall business objectives and growth targets.
• Provide strategic guidance to the senior CRM team members on CRM best practices and emerging trends.
• Manage a team of 1-2, fostering a collaborative and innovative work environment.
• Mentor and develop team members, ensuring a high level of expertise and efficiency within the CRM function.
• Utilise advanced data analytics to refine member segments and personalise communication strategies.
• Implement advanced targeting techniques to optimise campaign effectiveness and increase customer lifetime value.
• Implement predictive modelling and analytics to anticipate customer behaviour and proactively address potential churn. 
• Collaborate closely with marketing, sales, and product teams to align CRM initiatives with overall business goals.
• Drive cross-functional initiatives to enhance the overall customer experience and optimise subscription revenue.
• Develop and oversee customer advocacy and loyalty programs to promote member retention and brand advocacy.

What makes you a great fit:

• 3+ years of experience in CRM, with a focus on subscription-based businesses.
• Experience with subscription billing systems and customer databases.
• Experience with CRM analytics, predictive modelling, and segmentation techniques.
• In-depth knowledge of CRM technologies.
• Strong project management and strategic thinking skills.
• Excellent spoken and written English skills
• Excellent communication and stakeholder management skills.
• Ability to use industry tools like Iterable, Braze, GSuite, and Jira
• Passion for problem-solving and finding solutions to difficult situations

What you’ll get in return: 

• 25 days paid annual leave 
• 3 paid days off for volunteering or L&D activities
• Extended maternity and paternity leave covered by the company
• Personal L&D budget in the amount of 1000 BGN per year
• Additional health & dental insurance
• Mental wellbeing platform 
• Fully covered Multisports card
• Food vouchers
• Snacks, light food, drinks in the office
• WFH equipment allowance
• Flexible working from home
• Sabbatical Leave
• Share options

Tidean Ways of Working 

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community. 

Tide is a place for everyone

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. 

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.