CRM Operations Executive

You will be responsible for the day to day execution of operational CRM activities on the Belgium market (online). This role is based in Malta. You'll be working closely together with our CRM executives who define the campaigns. If you have great attention to detail, are comfortable working proactively and on your own initiative, then this is the role for you.

This role reports to the Head of CRM Retention & Acquisition.

Responsibilities

You are responsible for handling day to day CRM operational execution:

• Ensuring the relevancy of our offerings (Game releases, Tournaments, Sport banners, etc.)
• Scheduling campaigns via communication channels such as:
  • Email
  • Web Push
  • Pop-ups
  • On-site messaging
  • App notifications
  • SMS
• Assisting with promotional content creation/proofreading in Flemish & design briefs
• Maintaining the quality and relevancy of our content according to the legal framework
• Supporting the CRM Team to execute 360° projects and operational duties related to our promotions/features
• Developing an in-depth understanding of activity from all customer segments
• Providing campaign data analysis to monitor the success of communication campaigns
• Working closely with Product, Design, Data, and Customer Service teams
• Becoming an expert in the CRM systems and highlighting any issues to the right channels
• Having a strong team ethic, working effectively as part of a team

Requirements

• Experience with Casino Industry
• Proficiency (native language) in Dutch/Flemish - French is considered a strong asset
• Marketing knowledge in the Belgian context is considered a strong asset
• Business proficiency in English is a requirement
• Comfortable working in a fast-paced environment
• Great organization and time management skills
• Strong attention to detail
• Excellent team player and communicator
• Embraces continuous learning

What you will get

• Working with a great team of people were teamwork, support and learning are our driving
• Working within a dynamic and fast paced industry.
• Competitive remuneration package.
• Hybrid structure with the option to work remotely on Mondays and Fridays.
• Healthcare plan.
• Fabulous office and work environment in one of Malta’s prime locations.
• On the job training by skilled people who have sound experience in the industry.
• Multiple company events throughout the year, and fun team building events.
• Dedicated time for training through online platforms.

About Us

Founded in 2011, betFIRST is the leading online and largest retail sports betting operator in Belgium. Operating in Belgium with over 400 retail points of sale and a best-in-class online offering. betFIRST was acquired by Betsson Group in July 2023, including a partnership with Group Partouche to extend our casino portfolio of the Belgian market.

Our journey is guided by three key principles:

1) We foster a deep sense of belonging within our community, welcoming both customers and employees into the betFIRST family. With over 400 retail locations across Belgium, an online platform, and multiple initiatives to give back, we aim to create a warm and inclusive atmosphere.

2)Our commitment to taking responsibility extends beyond gaming, as we prioritize responsible gaming practices to ensure a secure and enjoyable betting experience for all.

3)We wholeheartedly embrace curiosity. Innovation and continuous learning are part of our DNA.

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