CRM Performance Coordinator

2 Months ago • 2 Years + • Campaign Management

Job Summary

Job Description

The CRM Performance Coordinator at Easygo will support the monitoring of CRM campaigns across various channels (email, SMS, web pop-ups, and in-app notifications). Responsibilities include creating and maintaining reports and dashboards to measure campaign effectiveness, identifying and resolving discrepancies, liaising with the CRM system provider, and collaborating with CRM Team Leaders to improve campaign performance. The ideal candidate will have 2+ years of experience in CRM, marketing, or customer analytics, with experience in customer retention campaigns and familiarity with CRM tools such as Optimove, Salesforce, Braze, or Hubspot. Proficiency in data analysis using Excel, SQL, Tableau, or Amazon Redshift is also essential.
Must have:
  • 2+ years CRM/Marketing/Analytics experience
  • Customer retention campaign experience
  • CRM tool familiarity (Optimove/Salesforce/Braze/Hubspot)
  • Data analysis proficiency (Excel, SQL, Tableau, Redshift)
  • Campaign monitoring and reporting
  • Collaboration with CRM Team Leaders
Good to have:
  • Gambling and sports knowledge
  • Bachelor's degree in Marketing/Communications/Data Analytics
  • Cryptocurrency knowledge
Perks:
  • Two full-time baristas
  • Daily catered breakfast
  • Snack bar and drinks fridges
  • Massage Wednesdays
  • Team budgets for lunches and activities
  • Fun office environment (pool tables, table tennis, gaming consoles)
  • State-of-the-art end-of-trip facilities
  • EAP access
  • Learning & Development platform
  • Paid volunteer day
  • Flexible working hours

Job Details

Join a world leading company in a highly niche space that is evolving rapidly, a global customer database, with no two days to be guaranteed the same.

What's in it for you?

Assist with the creation and maintenance of reports and dashboards monitoring campaign effectiveness and work directly with CRM Team Leaders to implement these strategies! 

Your role with us:

As our new CRM Performance Coordinator, you will support the monitoring of CRM campaigns, and collaborate with CRM Team Leaders to ensure CRM campaigns are effective across all channels (email, SMS, web pop-ups, and in-app notifications).

Who are we?

At Easygo we proudly stand as a prominent service provider to a powerhouse of brands within the iGaming industry, including Stake.com, Kick.com and Twist Gaming. 

Our commitment to placing our clients and their communities' entertainment at the forefront of everything we do, has solidified us as the ultimate online service provider for entertainment companies. Headquartered in the beautiful city of Melbourne, our growth has been remarkable. 

From humble beginnings to a thriving workforce of over 500+, we've expanded not only in numbers but in ambition. There really is something for everyone here, whether you work in Tech, Marketing, Operations, Mathematics or Design, we are sure to have something for everyone.

Click play, on your career today!

What you will do:

  • Provide support and monitoring to ensure the smooth operation of CRM Campaigns (email/sms/web popup/app notifications)
  • Create and maintain reports and dashboards to assist the CRM Team Leaders measure campaign effectiveness.
  • Assist the CRM Analyst in identifying any discrepancies, errors, or delays in campaign delivery, and collaborating with CRM Team Leaders to resolve.
  • Liaise with the CRM system provider to troubleshoot and resolve technical issues
  • Identify opportunities to uplift campaign effectiveness (coverage / engagement / cost / customer status progression ) and collaborate with CRM Team Leaders to implement these strategies.

What you will bring:

  • 2 years experience in a CRM / Marketing / Customer Analytics role
  • Gambling and sports knowledge desirable
  • Experience with customer retention campaigns
  • Familiarity with CRM tools (Optimove / Salesforce / Braze / Hubspot would be highly regarded )
  • Proficiency with data analysis using Excel, SQL, Tableau, Amazon Redshift

Bonus points if you also have:

  • A Bachelors degree in Marketing/Communications/Data Analytics OR 2 years relevant experience in a CRM, marketing or customer analytics role.
  • Sports & Gambling knowledge advantageous
  • Cryptocurrency knowledge would be advantageous

Some of the perks of working for us:

  • Two full-time Baristas who will make you coffee, tea, fresh juices & smoothies!
  • Daily catered breakfast
  • Snack Bar and help yourself drinks fridges on every floor
  • Massage Wednesdays - we get professionals to do this!
  • Team budgets for lunches and activities to celebrate achievements
  • Fun office environment with pool tables, table tennis and all your favorite gaming consoles
  • State-of-the-art end-of-trip facilities
  • EAP access for you and your family
  • Learning & Development platform with over 9,000 courses
  • Paid volunteer day
  • Flexible working hours

We believe that the unique contributions of everyone at Easygo are the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. We are passionate about providing a workplace that encourages great participation and an equal playing field, where merit and accomplishment are the only criteria for success.

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