CRM Product Manager
Job Summary
Job Description
The CRM Product Manager at Sporty Group leads the development of their in-house CRM system and manages campaigns utilizing it. This role involves defining product requirements, running multi-channel campaigns, measuring campaign performance, and iterating based on data-driven insights. The ideal candidate will possess strong analytical skills, experience in CRM campaign management, and a proven track record of delivering successful digital products at scale within the gambling/iGaming industry. Responsibilities include owning the CRM product roadmap, collaborating with cross-functional teams, prioritizing features for development teams, and ensuring data-driven decision-making across all aspects of the product lifecycle.
Must have:
- 1+ year CRM campaign experience
- 2+ years mobile/digital product management
- Experience with iGaming
- Data-driven decision making
- Agile development experience
Perks:
- Quarterly bonuses
- Flexible hours
- Top-of-the-line equipment
- Referral bonuses
- 28 days paid annual leave
- Annual company retreat
- Payment via DEEL
4 skills required
Job Details
We consistently top the charts as one of if not the most used Sports Betting website in the countries we operate in.
With millions of weekly active users, we strive to be the best in industry for our users.
Purpose of the role:
The CRM Product Manager is a unique position that not only leads the development of our in-house CRM system, they also run the campaigns that make use of it. This position will lead a world-class team to deliver significant business growth through superior data analysis, innovation, and execution.
Who We Are
Sporty Group is a consumer internet and technology business with an unrivaled sports entertainment, gaming, and social profile. We serve millions of users in several countries via technology and operations hubs in over 10 countries and 3 continents.
The recipe for our success is our intelligent and energetic team, who are passionate about our products and serving our users. We attract and retain them with a dynamic and flexible work life that empowers them to create value and rewards them generously based upon their contribution.
We have already built a capable and proven team of 300+ high achievers from a diverse set of backgrounds and we are looking for more talented individuals to drive further growth and contribute to the innovation, creativity, and hard work that currently serves our users further via their grit and innovation.
Responsibilities
Own the CRM Product roadmap, bringing their knowledge and expertise to bear to deliver success at scale
Define product requirements for the CRM Platform iteratively, bringing value to market as quickly as possible
Run multi-channel campaigns that make use of this CRM Platform to drive engagement
Measure campaigns and use data-driven insights to iterate on the campaign and to improve the CRM Product
Ensures that data is pivotal to development, from ideation to A/N experimentation.
Collaborate across various functions (Product Management, Engineering, Product Design)
Provide fact-based data analysis to ensure new features meet customer demands; provide superior quality at scale and distinguish Sporty from existing and future competitive offerings.
Perform feature prioritisation for the development teams and keep programs running on time within an agile development environment.
Requirements
1+ year experience in CRM, running campaigns, measuring, and iterating.
2+ years mobile/digital Product Management, ideally with exposure to the Gambling & iGaming space.
Experience delivering successful digital product(s) at scale, while owning vision, strategy, data and execution of that product line.
Demonstrated ability to generate measurably successful ideas
Bias towards action
Must be adept at using data to optimise user experiences
Benefits
Quarterly bonuses
We have core hours of 10am-3pm in a local timezone, but flexible hours outside of this
Top-of-the-line equipment
Referral bonuses
28 days paid annual leave
Annual company retreat
Highly talented, dependable co-workers in a global, multicultural organisation
Payment via DEEL, a world class online wallet system
Our teams are small enough for you to be impactful
Our business is globally established and successful, offering stability and security to our Team Members
Our Mission
Our mission is to be an everyday entertainment platform for everyone
Our Operating Principles
1. Create Value for Users
2. Act in the Long-Term Interests of Sporty
3. Focus on Product Improvements & Innovation
4. Be Responsible
5. Preserve Integrity & Honesty
6. Respect Confidentiality & Privacy
7. Ensure Stability, Security & Scalability
8. Work Hard with Passion & Pride
Interview Process
Online Aptitude Test (Max time of 30 Minutes)
Remote video screening with our Talent Acquisition Team
Remote video interview with 3 x Team Members (45 mins each, not separate days)
24-72 hour feedback loops throughout process
Post Interview Process
Feedback call on successful interview
Offer released followed by contract
ID Check Via Zinc & 2 references from previous employers
Working at Sporty
The top-down mentality at Sporty is high performance based, meaning we trust you to do your job with an emphasis on support to help you achieve, grow and de-block any issues when they're in your way.
Generally employees can choose their own hours, as long as they are collaborating and doing stand-ups etc. The emphasis is really on results.
As we are a highly structured and established company we are able to offer the security and support of a global business with the allure of a startup environment. Sporty is independently managed and financed, meaning we don’t have arbitrary shareholder or VC targets to cater to.
We literally build, spend and make decisions based on the ethos of building THE best platform of its kind. We are truly a tech company to the core and take excellent care of our Team Members.
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About The Company
Sporty Group is a consumer internet and technology business with an unrivalled sports media, gaming, social and fintech platform which serves millions of daily active users across the globe via technology and operations hubs across more than 10 countries and 3 continents.
The recipe for our success is to discover intelligent and energetic people, who are passionate about our products and serving our users, and attract and retain them with a dynamic and flexible work life which empowers them to create value and rewards them generously based upon their contribution.
We’re fortunate enough to have already built a capable and proven team of 500+ high achievers from a diverse set of backgrounds with a common thirst for excellence and we are constantly looking for more talented individuals to power our growth and serve our users further via their grit and innovation.
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