CRM Specialist

1 Week ago • All levels • Campaign Management

Job Summary

Job Description

The CRM Specialist will develop and implement strategies for in-game events, focusing on engagement and monetization. This involves coordinating special campaigns and features, working closely with various teams (GameOps, CRM Art, QA, Product, Development, User Acquisition, Customer Support, Analytics). Responsibilities include overseeing the entire campaign lifecycle, monitoring performance, conducting A/B tests, and reporting on key metrics. Strong CRM management skills, data analysis abilities, and excellent communication are essential. Experience in the mobile gaming industry (F2P and Social Casino games preferred) is a plus. The role requires collaboration with multiple stakeholders to execute CRM strategies and requires managing multiple priorities in a fast-paced environment.
Must have:
  • Strong CRM management skills
  • Data analysis & reporting
  • A/B testing experience
  • Excellent communication
  • Collaboration with stakeholders
  • Event strategy development
Good to have:
  • Mobile gaming industry knowledge
  • Experience with Iterable, Braze, Looker

Job Details

As a CRM Specialist you will be responsible for developing and implementing strategies for events on both engagement & monetisation paired up with a strong communication support. You will also coordinate on special campaigns and features to drive user engagement and monetization, supporting a fun experience for our customers. These processes involve working with high-level professionals inside the GameOps team, as well as across CRM Art, CRM QA, Product, Development, User Acquisition, Customer Support, Analytical teams and more. You will report to GameOps Events Lead.

Skills and Requirements

  • You will have strong CRM management skills to oversee the entire delivery cycle of campaigns/features, from ideation to launch & post-support 

  • You will monitor and evaluate campaign performance, using data to optimise and improve future campaigns 

  • You will come with ideas of AB tests to improve business metrics 

  • You will be data and KPI driven and understand how to drive towards data proven results as well as report on a key metrics 

  • You will work closely with various stakeholders, ensuring collaboration and alignment in order to execute CRM strategies (product teams, data teams, art teams) 

  • You will have knowledge of the mobile gaming industry (it's a plus) 

  • You have the ability to conduct market research, analyse data, gather insights and proactively share with stakeholders.

  • You will be a strong communicator, both written and verbal, and keen to cultivate a collaborative team environment.

What We're Looking For

About You

  • Extensive experience formulating and managing in-game events in a relevant industry (F2P and Social Casino games preferred).

  • Experience implementing and managing initiatives driven by personalization, customer segmentation, engagement and LTV of customers.

  • Capable of managing multiple priorities under pressure and tight deadlines in a fast-paced and changing environment.

  • Proficient in using CRM software and platforms (e.g. Iterable, Braze, Looker) 

  • Creative thinker and wordsmith  

  • Well-articulated and an excellent team player.

  • University degree in Business Administration, Product Design, Marketing or Information Technology are preferred but, if you have transferable skills and experience, don’t hesitate to let us know.

  • Trustworthy, open-minded, reliable

Why Product Madness?

As part of the Aristocrat family, we share their mission of bringing joy to life through the power of play, with a world-class team who creates top-grossing, leading titles in the social casino genre, including Heart of Vegas, Lightning Link, Cashman Casino. 

With 800 team members across the globe, Product Madness is headquartered in London, with offices in Barcelona, Gdańsk, Lviv, Montreal and a remote team spanning the USA, making us a truly global powerhouse.

We live by our People First principle. Regardless of where, when, or how they work, our team members have opportunities to elevate their careers, and grow alongside us. We take pride in fostering an inclusive culture, where our people are encouraged to be their very best, every day.

But don’t just take our word for it. In 2024, we made the Global Inspiring Workplace Awards list, and won a bronze award at the Stevies for Great Employers in the ‘Employer of the Year - Media and Entertainment’ category.

So, what’s stopping you?

Our Values

  • People First

    We have the deepest respect for our people and their well being. We know they are exceptionally talented and will always have a choice. We want them to re-choose us every day. We are committed to building a culture where each person's voice will always be heard and addressed.

  • MAD for More

    Always improving, innovating and never settling for the existing. We push all boundaries with courage and ambition to become the world’s best games company.

  • Champion Together
    We excel at what we do but yet remain humble and helpful to our teammates. We champion one another and hold each other to high standards without any egos.

  • Globally Inclusive

    We are all Equal - regardless of the language we speak, where we live, our gender, religion or culture we come from. We want to build a global home, where everyone has the equal opportunity to make an impact.

  • Customer Focused

    We always think from the customer's perspective - be it players or internal customers.

    Improving their experience and joy is what drives us. Every client's success is our big win!

Travel Expectations

None

Additional Information

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.

Similar Jobs

Aristocrat Gaming - Art Manager

Aristocrat Gaming

Barcelona, Catalonia, Spain (Hybrid)
5 Days ago
Aristocrat Gaming - Senior Data Science Director

Aristocrat Gaming

London, England, United Kingdom (Hybrid)
1 Week ago
Omnissa - Member of technical staff (C++,iOS)

Omnissa

Bengaluru, Karnataka, India (Hybrid)
5 Months ago
ByteDance - Site Reliability Engineer - Security Engineering - San Jose

ByteDance

San Jose, California, United States (On-Site)
5 Months ago
Aristocrat Gaming - Growth Manager

Aristocrat Gaming

Barcelona, Catalonia, Spain (Hybrid)
1 Month ago
Paytm - Paytm Ads ops (Monetization)

Paytm

Bengaluru, Karnataka, India (On-Site)
5 Months ago
Focus Entertainment - Media Buyer

Focus Entertainment

Île-de-France, France (Hybrid)
5 Days ago
Netflix - Account Manager - Korea

Netflix

Seoul, South Korea (On-Site)
2 Months ago
Netflix - Software Engineer (L6), Ads Demand Management

Netflix

United States (Remote)
5 Months ago
Interface AI - Director of Demand Generation

Interface AI

United States (Remote)
1 Month ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Cloud Imperium Games - Principal Network Programmer

Cloud Imperium Games

Manchester, England, United Kingdom (On-Site)
4 Months ago
Interim Deal | Matchmaker for interim professionals - UX Designer

Interim Deal | Matchmaker for interim professionals

Datta, Haryana, India (On-Site)
6 Months ago
Aspyr Media - Product Manager

Aspyr Media

Austin, Texas, United States (On-Site)
9 Months ago
Aristocrat Gaming - Game Economy Manager

Aristocrat Gaming

Montreal, Quebec, Canada (Hybrid)
1 Month ago
Electronic Arts - Development Director II - Core Gameplay

Electronic Arts

Kirkland, Washington, United States (On-Site)
3 Months ago
PhonePe - Lead Product Designer

PhonePe

Bengaluru, Karnataka, India (On-Site)
4 Months ago
Aristocrat Gaming - Senior ASO and ASA Manager

Aristocrat Gaming

Barcelona, Catalonia, Spain (Hybrid)
1 Month ago
HP - College Intern - Category Management

HP

Singapore, Singapore (On-Site)
6 Months ago
Intrepid Studios,  Inc  - Senior VFX Artist

Intrepid Studios, Inc

Canada (On-Site)
7 Months ago
HP - Technician

HP

Penang, Malaysia (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Jobs in Barcelona, Catalonia, Spain

Scopely - Global Sr. Payroll Specialist

Scopely

Barcelona, Catalonia, Spain (Hybrid)
2 Weeks ago
Scopely - Director of Production, Marketing Technology

Scopely

Barcelona, Catalonia, Spain (Hybrid)
1 Month ago
Fanatee - Quality Assurance Engineer

Fanatee

Spain (Hybrid)
1 Week ago
Voodoo - Senior Game Developer - Hole.io

Voodoo

Barcelona, Catalonia, Spain (Remote)
6 Days ago
Voodoo - Freelance Sound Designer - Paper.io 2

Voodoo

Barcelona, Catalonia, Spain (Remote)
4 Weeks ago
Sandsoft Games - Marketing Tech Artist

Sandsoft Games

Barcelona, Catalonia, Spain (On-Site)
2 Months ago
Tesla - Training Coordinator - Parts Operations

Tesla

Fuenlabrada, Community Of Madrid, Spain (On-Site)
1 Month ago
Keywords Studios (Player Support) - Senior Business Development Manager - Localization & QA Services - Europe

Keywords Studios (Player Support)

Spain (Remote)
2 Days ago
SKYDANCE - Rigging Senior Artist

SKYDANCE

Madrid, Community Of Madrid, Spain (Hybrid)
6 Days ago
PwC - TLS - Senior Associate/Associate Tax Compliance

PwC

Madrid, Community Of Madrid, Spain (On-Site)
6 Months ago

Get notifed when new similar jobs are uploaded

Campaign Management Jobs

The Walt Disney Company - Performance Marketing Specialist

The Walt Disney Company

Munich, Bavaria, Germany (Hybrid)
1 Week ago
THE GAME - Mid-Weight Conceptual Creative Team

THE GAME

London, England, United Kingdom (Hybrid)
1 Month ago
Bounteous - Senior Braze Developer

Bounteous

Chennai, Tamil Nadu, India (Hybrid)
5 Months ago
Game District - Performance Marketing Executive

Game District

Punjab, Pakistan (On-Site)
3 Weeks ago
Netflix - Software Engineer (L4) - Ads Measurement

Netflix

New York, New York, United States (On-Site)
2 Months ago
Netflix - Ads Measurement Lead

Netflix

Mexico City, Mexico City, Mexico (On-Site)
1 Month ago
Paytm - Paytm Ads ops (Monetization)

Paytm

Bengaluru, Karnataka, India (On-Site)
5 Months ago
Garena - [HN, AoV] Next-gen Marketing Collaborator

Garena

Hanoi, Hanoi, Vietnam (On-Site)
2 Months ago
Netflix - Specialist, Publicity - Japan

Netflix

Tokyo, Japan (On-Site)
2 Months ago
Fandom - Ad Operations Specialist

Fandom

Poznań, Greater Poland Voivodeship, Poland (On-Site)
1 Week ago

Get notifed when new similar jobs are uploaded

About The Company

Aristocrat Leisure Limited is an ASX20 listed company and one of the world’s leading providers of gaming solutions. We’re licensed in over 300 jurisdictions and operate in over 90 countries around the world. We’re also proud to have a team of over 7000 employees that deliver outstanding results by pushing the boundaries of innovation, creativity and technology each day. We offer a diverse range of products and services including electronic gaming machines, social gaming and casino management systems, but it doesn’t stop there. Despite our global presence and exponential growth, we remain an ideas company at heart that is committed to delivering outstanding results for our customers and players and an unparalleled experience for our employees, who have the opportunity to grow, be inspired and be the best they can be.


Our values of Talent Unleashed, All About the Player, Collective Brilliance and Good Business, Good Citizen guide and inspire us to live our mission of bringing joy to life through the power of play – every day.  


Come and join us – let’s play!


𝘗𝘭𝘦𝘢𝘴𝘦 𝘣𝘦 𝘢𝘭𝘦𝘳𝘵 𝘵𝘰 𝘴𝘤𝘢𝘮𝘴 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨 𝘦𝘮𝘱𝘭𝘰𝘺𝘮𝘦𝘯𝘵 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴. 𝘈𝘯𝘺 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘵𝘰 𝘤𝘢𝘯𝘥𝘪𝘥𝘢𝘵𝘦𝘴 𝘳𝘦𝘨𝘢𝘳𝘥𝘪𝘯𝘨 𝘦𝘮𝘱𝘭𝘰𝘺𝘮𝘦𝘯𝘵 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴 𝘢𝘵 𝘈𝘳𝘪𝘴𝘵𝘰𝘤𝘳𝘢𝘵 𝘰𝘳 𝘪𝘵𝘴 𝘴𝘶𝘣𝘴𝘪𝘥𝘪𝘢𝘳𝘪𝘦𝘴 𝘸𝘪𝘭𝘭 𝘤𝘰𝘮𝘦 𝘧𝘳𝘰𝘮 𝘢𝘯 @𝘢𝘳𝘪𝘴𝘵𝘰𝘤𝘳𝘢𝘵.𝘤𝘰𝘮, @𝘣𝘪𝘨𝘧𝘪𝘴𝘩𝘨𝘢𝘮𝘦𝘴.𝘤𝘰𝘮, @𝘱𝘪𝘹𝘦𝘭𝘶𝘯𝘪𝘵𝘦𝘥.𝘤𝘰𝘮, 𝘰𝘳 @𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘮𝘢𝘥𝘯𝘦𝘴𝘴.𝘤𝘰𝘮 𝘦𝘮𝘢𝘪𝘭 𝘢𝘥𝘥𝘳𝘦𝘴𝘴. 𝘍𝘳𝘰𝘮 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘵𝘪𝘮𝘦, 𝘈𝘳𝘪𝘴𝘵𝘰𝘤𝘳𝘢𝘵 𝘮𝘢𝘺 𝘶𝘴𝘦 𝘢𝘯 𝘦𝘹𝘵𝘦𝘳𝘯𝘢𝘭 𝘢𝘨𝘦𝘯𝘤𝘺 𝘧𝘰𝘳 𝘳𝘦𝘤𝘳𝘶𝘪𝘵𝘮𝘦𝘯𝘵 𝘱𝘶𝘳𝘱𝘰𝘴𝘦𝘴, 𝘩𝘰𝘸𝘦𝘷𝘦𝘳 𝘵𝘩𝘦𝘺 𝘸𝘪𝘭𝘭 𝘯𝘦𝘷𝘦𝘳 𝘳𝘦𝘲𝘶𝘦𝘴𝘵 𝘱𝘢𝘺𝘮𝘦𝘯𝘵𝘴 𝘰𝘧 𝘢𝘯𝘺 𝘴𝘰𝘳𝘵.

Austin, Texas, United States (Hybrid)

Noida, Uttar Pradesh, India (Hybrid)

Manchester, New Hampshire, United States (Hybrid)

Montreal, Quebec, Canada (Hybrid)

Montreal, Quebec, Canada (Hybrid)

London, England, United Kingdom (Hybrid)

London, England, United Kingdom (Hybrid)

St. Julian's, Malta (Hybrid)

Warsaw, Masovian Voivodeship, Poland (Hybrid)

Sofia, Sofia City Province, Bulgaria (Hybrid)

View All Jobs

Get notified when new jobs are added by Aristocrat Gaming

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug