CRM Specialist

Your Role Within Our Kingdom

Key responsibilities:

• Plan and execute the CRM communications plan, ensuring alignment
• with pre-set goals and strategic initiatives.
• Manage end-to-end CRM campaigns, including briefing, execution,
• monitoring, and optimization across Candy Crush Saga and all
• owned channels (push notifications, in-app messaging, videos, and
• emails).
• Coordinate and deliver campaign assets, such as graphics, copy, and
• translations, while ensuring seamless execution.
• Define segmentation strategies and set up campaigns in CRM
• systems to maximize effectiveness and engagement.
• Analyze performance metrics, extract key insights, and iterate to
• enhance future campaign effectiveness while reporting on key KPIs
• (monetization, engagement, and reach).
• Leverage Braze as a super-user, driving automation and
• transformation of CRM capabilities for scheduled and automated
• campaigns.

Skills to Create Thrills
 

What you’ll bring:

• A couple of years of relevant work experience using CRM campaign
• management tools (Braze preferred)
• Experience in using data driven strategies to drive CRM performance

• Experience in Monitoring and reporting on CRM campaign
• effectiveness, providing recommendations for improvement.
• Proven track record of managing impactful marketing campaigns (be
• prepared to share some case studies with us),
• Background in a digital business with a broad customer base.
• Excellent English writing, editing and communication skills
• Bonus Points
• Solid understanding for the mobile games industry
• International experience is a plus—even Antarctica has Candy Crush
• players!
   

A Great Saga Needs All Sorts of Heroes

A Great Saga Needs All Sorts of Heroes

King strives to be a place where everyone can be their most authentic self. We recognize that diversity, equity and inclusion is a vital and continuous conversation, and that change only happens when we all come together. It’s our mission to build a diverse and inclusive Kingdom for our people, players, and community.

Making the World Playful

Making the World Playful is our mission – it’s the thread that connects our people, our players, and our passion for our games. Let’s face it, who doesn’t love a bit of fun?

Kingsters are seriously playful: creative thinkers who balance art and science to bring moments of magic to millions daily. But our players aren’t the only ones that can level-up. We’re always looking for ways to champion each other and make what’s already great, even better.

So, if this feels like a fun way to spend your days, and you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful.

Applications need to be in English.
Discover King at careers.king.com