Cultural & Consumer Insights Lead
5 skills required
Job Details
Hinge is the dating app designed to be deleted
In today's digital world, finding genuine relationships is tougher than ever. At Hinge, we’re on a mission to inspire intimate connection to create a less lonely world. We’re obsessed with understanding our users’ behaviors to help them find love, and our success is defined by one simple metric– setting up great dates. With tens of millions of users across the globe, we’ve become the most trusted way to find a relationship, for all.
About the Role
Hinge is hiring a Cultural & Consumer Insights Lead to play a highly visible, strategic role within Hinge’s marketing team. The Cultural & Consumer Insights Lead will be responsible for leading a new team dedicated to understanding the cultural forces shaping modern dating across different global markets. The mission of the Cultural & Consumer Insights team is to uncover deep human insights, and translate them into business-wide strategies that will help Hinge lead and innovate in the dating app category. As the leader of this team, you will drive the execution of the roadmap and set the foundation for integrating cultural & consumer insights into our marketing and product strategies, ensuring Hinge remains a culturally relevant and inclusive brand.
Responsibilities
- Thought Leadership: Drive the execution of Hinge’s Cultural & Consumer Insights roadmap and build cross-functional buy-in by showing how your work could inspire relevant marketing and product strategies.
- Deep Research Expertise: Direct internal teams and external partners through a variety of research methods (qualitative, quantitative, ethnographic, semiotics) to investigate important cultural dynamics affecting Hinge and dating globally. Partner with UXR, Business Intelligence, and Finance to leverage internal data where needed.
- Storytelling & Strategy: Synthesize large amounts of research across different sources and connect the dots into clear insights stories that are easily digestible and prone to ignite action.
- Workshops & Socialization: Organize and facilitate workshops with marketing and product teams to socialize cultural insights and ensure they are integrated into strategic planning at the right time.
- Agency Management: Direct external research and strategy agencies, providing clear briefs and strategic direction to ensure their work aligns with Hinge’s Cultural & Consumer Insights goals. Oversee the quality and relevance of agency deliverables, and ensure they are grounded in actionable insights that move Hinge’s marketing and product strategies forward.
- Global & Local Perspectives: Balance global trends with regional and local cultural nuances, ensuring that Hinge’s brand messaging and product features resonate with diverse audiences worldwide.
What We're Looking For
- Extensive Experience: 8+ years in brand, marketing, consumer, or cultural research on the client and/or agency experience. You have hands-on expertise with various research methodologies (qualitative, quantitative, ethnographic, semiotics) and a strong appetite for unearthing deep, human insights that inspire.
- Demonstrated Leadership: Strong leadership skills with a history of managing and influencing teams, including building strong relationships with cross-functional partners and C-Level executives.
- Skilled Strategist: Ability to act as a bridge between research and strategy, with a track record of authoring inspiring insight stories & strategies that unlock growth for consumer-focused companies.
- Cultural Decoder: A passion for uncovering the subtle, often hidden, cultural drivers influencing how people think and behave. You’re not afraid to bring avant-garde thinking to the table.
- Mission-Driven: Passion and curiosity about dating culture and our mission of inspiring intimate connections to create a less lonely world.
- Experience working on global brands is a plus. So is comfort with quantitative data.
As a member of our team, you’ll enjoy:
401(k) Matching: We match 100% of the first 10% of pre-tax 401(k) contributions you make, up to a maximum of $10,000 per year.
Professional Growth: Get a $3,000 annual Learning & Development stipend once you’ve been with us for three months. You also get free access to Udemy, an online learning and teaching marketplace with over 6000 courses, starting your first day.
Parental Leave & Planning: When you become a new parent, you’re eligible for 100% paid parental leave (20 paid weeks for both birth and non-birth parents.)
Fertility Support: You’ll get easy access to fertility care through Carrot, from basic treatments to fertility preservation. We also provide $10,000 toward fertility preservation. You and your spouse/domestic partner are both eligible.
Date Stipend: All Hinge employees receive a $100 monthly stipend for epic dates– Romantic or otherwise. Hinge Premium is also free for employees and their loved ones.
ERGs: We have eight Employee Resource Groups (ERGs)—Asian, Unapologetic, Disability, LGBTQIA+, Vibras, Women/Nonbinary, Parents, and Remote—that hold regular meetings, host events, and provide dedicated support to the organization & its community.
At Hinge, our core values are…
Authenticity: We share, never hide, our words, actions and intentions.
Courage: We embrace lofty goals and tough challenges.
Empathy: We deeply consider the perspective of others.
Diversity inspires innovation
Hinge is an equal-opportunity employer. We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe success is created by a diverse workforce of individuals with different ideas, strengths, interests, and cultural backgrounds.
If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please let your Talent Acquisition partner know. Note: We will only respond to inquiries regarding accommodations and if you have any questions about your job application, please reach out to your Talent Acquisition Partner directly.
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