Customer Marketing Manager - EMEA

2 Weeks ago • 3 Years + • Marketing

Job Summary

Job Description

Coursera seeks an experienced Customer Marketing Manager for EMEA to drive customer adoption, expansion, and loyalty. Responsibilities include executing regional advocacy, engagement, and education initiatives; creating customer stories and case studies; managing upsell/cross-sell campaigns; collaborating with sales and customer success teams; analyzing campaign performance; and sharing best practices. The ideal candidate will have 3+ years of B2B customer marketing experience, utilizing marketing automation and CRM systems (Salesforce preferred), and possess strong communication and collaboration skills. Up to 15% travel is required for customer events within the EMEA region.
Must have:
  • 3+ years B2B customer marketing experience
  • Experience with marketing automation tools
  • Data-driven decision making
  • Strong communication & collaboration skills
  • Salesforce experience
  • Customer event experience
Good to have:
  • Strategic and tactical thinking
  • Global team experience
  • Strong writing and storytelling skills
Perks:
  • Flexible work arrangements
  • Virtual interviews and onboarding

Job Details

Launched in 2012 by two Stanford professors, Andrew Ng and Daphne Koller, Coursera is now one of the largest online learning platforms in the world, with 168 million registered learners. Our mission is to provide universal access to world-class learning. We partner with over 350 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations and Professional Certificates degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as GenAI, data science, technology, and business. Coursera is a Delaware public benefit corporation and a B Corp.

Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.

At Coursera, we are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. 

Coursera has a commitment to enabling flexibility and workspace choices for employees. Our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates. As an employee, we enable you to select your main way of working, whether it's from home, one of our offices or hubs, or a co-working space near you.

Job Overview:

We are seeking an experienced Customer Marketing Manager to execute regional customer advocacy, engagement, and demand generation initiatives that drive adoption, expansion, and loyalty within our existing customer base in EMEA. The ideal candidate will have experience creating and managing successful customer marketing programs, upsell and cross-sell campaigns, customer storytelling, and collaborating with cross-functional teams and be comfortable traveling for up to 15% of the time for customer events within the region.

Responsibilities:

  • Execute regional customer advocacy, engagement, and education initiatives aligned with global and regional strategies.
  • Identify, manage, and oversee the creation of customer stories, case studies, and testimonials specific to the EMEA region.
  • Execute regional upsell and cross-sell campaigns to generate demand for additional products and capture customer whitespace.
  • Work closely with regional sales and customer success teams to identify opportunities for customer engagement and provide them with enablement materials to support ongoing engagement.
  • Monitor, analyze, and report on the performance of regional customer marketing campaigns, making data-driven suggestions for improvement.
  • Share best practices and insights with other regional team members to foster knowledge sharing and collaboration.

Basic Qualifications:

  • Proven experience (3+ years) in B2B marketing with a focus on customer marketing, demand generation, or similar roles.
  • Hands-on experience with marketing automation tools, webinar tools, and CRM systems like Salesforce.
  • Demonstrated history in taking a data-driven approach to decision-making and program optimization.
  • Experience running virtual or in-person customer events, roundtables, etc. 
  • Demonstrated communication, cross-functional collaboration, and project management skills.
  • Experience working closely with and enabling sales and customer success teams

Preferred Qualifications:

  • Demonstrated strategic and tactical thinking, with the ability to adapt to an ever-changing environment and manage competing priorities.
  • Experience working with a global team
  • Strong writing and storytelling skills 

If this opportunity interests you, you might like these courses on Coursera:

 

 

#LI-JB1
Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.
 
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at accommodations@coursera.org.
 
For California Candidates, please review our CCPA Applicant Notice here.
For our Global Candidates, please review our GDPR Recruitment Notice here.
 
#LI-Remote

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About The Company

Coursera Inc. is an American global massive open online course provider. It was founded in 2012 by Stanford University computer science professors Andrew Ng and Daphne Koller. Coursera works with universities and other organizations to offer online courses, certifications, and degrees in a variety of subjects.

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