Data Analyst

Kuda is seeking a Data Analyst to join the Kuda for Business team. The role involves mining data to uncover actionable insights for data-driven decisions to enhance product offerings, improve customer experience, and drive growth. The Data Analyst will work closely with cross-functional teams, including product, marketing, and customer success. Key responsibilities include analyzing customer behaviors and market trends to identify growth opportunities, providing insights for product enhancements, developing dashboards, supporting marketing campaigns, and supporting experimentation efforts. The role also involves collaborating with data engineering teams and ensuring data privacy compliance.

Must Have

• Analyze customer behaviors and market trends
• Provide actionable insights to guide product enhancements
• Develop and maintain automated dashboards and reports
• Segment customers and merchants based on behavior
• Support A/B testing efforts
• Collaborate with data engineering teams
• Ensure data privacy compliance

Summary

Kuda is a money app for Africans on a mission to make financial services accessible, affordable and rewarding for every African on the planet. We’re a tribe of passionate and diverse people who dreamed of building an inclusive money app that Africans would love so it’s only right that we ended up with the name ‘Kuda’ which means ‘love’ in Shona, a language spoken in the southern part of Africa.

We’re giving Africans around the world a better alternative to traditional finance by delivering money transfers, smart budgeting and instant access to credit through digital devices. We’ve raised over $90 million from some of the world's most respected institutional investors, and we’re rolling out our game-changing services globally from our offices in Nigeria, South Africa, and the UK.

Role Overview

We are seeking a skilled Data Analyst to join the Kuda for Business team. This role requires expertise in mining data from multiple sources to uncover actionable insights, enabling data-driven decisions that enhance our product offering, improve customer experience, and drive the growth of our business banking platform.

You will work closely with cross-functional teams, including product, marketing, and customer success, to ensure that data is at the heart of every decision we make.

Key Responsibilities

Data Analysis and Insights

• Analyze customer behaviors, merchant activities, and market trends to identify opportunities for growth and improvement.
• Provide actionable insights to guide product enhancements, acquisition strategies, and customer retention initiatives.

• Use data to evaluate the effectiveness of features and campaigns, delivering data-driven recommendations.
• Dashboard Development and Reporting

Dashboard Development and Reporting 

• Develop and maintain automated dashboards and reports to monitor key metrics, ensuring stakeholders have access to timely and accurate data.
• Present insights to senior management and cross-functional teams to drive alignment and strategy.

Customer Segmentation and Behavioral Analysis 

• Work closely with the marketing team to segment customers and merchants based on behavior, transaction data, and engagement metrics.
• Support targeted marketing campaigns by providing data-driven segmentation and performance analysis.

Experimentation and Optimization 

• Support A/B testing efforts to evaluate new features, marketing campaigns, and customer engagement strategies.
• Champion experimentation best practices, ensuring clean and accurate data collection and interpretation.

Data Infrastructure and Integration 

• Collaborate with data engineering teams to enhance the data infrastructure supporting Kuda for Business.
• Ensure seamless integration of internal and external data sources to maintain a comprehensive data ecosystem.

Privacy and Compliance 

• Support the team in navigating data privacy regulations, ensuring compliance with applicable laws and best practices.