Data Analyst

📊 Join ZURU as a Data Analyst and turn complex marketing data into sharp insights that drive global growth. 🚀 Dive deep, build powerful dashboards and help us outpace the competition. 💡 Ready to shift the needle?

ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations.

One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more!

YOUR ROLE

• At ZURU, we are embarking on a transformative journey of global innovation and disruption. We are in search of a talented Data Analyst to aid in this journey.
• In this role, you will play an integral part in advancing our data and analytics capabilities within the Marketing space, focusing on insights, visualisations, and reporting to propel our international growth. A profound passion for data is vital for this position.
• Operating at the cutting edge of social media and paid media trend analysis, you will help shape how ZURU understands and responds to fast-evolving digital landscapes.
• You'll thrive in a fast-paced environment where speed of execution and rapid iteration are critical to success. If you are inspired by innovation, committed to making real impact, and poised to challenge conventional thinking, we encourage you to join us on this exhilarating journey.

HOW YOU WILL MAKE AN IMPACT

• As a Data Analyst at ZURU, your role will be pivotal in refining our marketing analysis strategies. Your proficiency in managing complex data sets and deriving actionable insights will be instrumental in guiding our teams towards making informed, data-centric decisions. This will enhance the efficacy of our campaigns and strengthen our market presence.
• Your ability to move at speed, collaborating across fast-moving teams and acting on rapidly shifting social and paid media trends, is crucial. You'll play a key role in mentoring and developing junior analysts, helping them to grow their technical capabilities and analytical mindsets, and building a culture of curiosity and impact.
• You will be a catalyst for fostering a culture of ongoing improvement and innovation in our data analytics practices, establishing new benchmarks in data accuracy and analytical methodologies. Your contributions as a Data Analyst are vital to driving ZURU's international growth and success, leveraging impactful data analysis, visualisations, and strategic insights.

CORE ROLES AND RESPONSIBILITIES

• Own how we measure, analyse and report on marketing and paid media performance to drive clear business impact.
• Design, build and maintain marketing dashboards and reports with Marketing, Data Engineering and offshore teams.
• Develop frameworks to analyse creative and content performance, and find insights to optimise spend across channels.
• Ensure data integrity, consistency and quality by partnering with Data Engineering, standardising models and managing offshore support.
• Present insights and recommendations to senior leaders, embed analytics into strategic decisions and help drive a data-driven culture.
• Mentor junior analysts, foster technical growth and build a culture of continuous improvement and collaboration.

SKILLS & EXPERIENCE REQUIRED

• Bachelor’s degree in Information Science, Statistics, or a related quantitative field.
• Experience in a data or analytics role, ideally within marketing or commercial domains. Experience in paid media or marketing analytics is a strong plus.
• Hands-on experience working with large, complex, and unstructured datasets, with the ability to manage, transform, and analyse data efficiently.
• Strong working knowledge of SQL and familiarity with modern data stacks. Experience with Databricks, Spark, or similar cloud data platforms is highly desirable.
• Familiarity with data warehousing concepts and ETL processes; able to work closely with data engineering teams to integrate and optimise data pipelines.
• Demonstrated ability to derive actionable insights and translate data into meaningful business strategies and performance improvements.
• Proven experience designing and developing Power BI dashboards and reports.
• Strong Excel skills, including pivot tables, complex formulas, and data visualisation techniques.
• A strong passion for data, analytics, and continuous improvement, always looking for ways to make insights clearer and more impactful.
• Bonus: Familiarity with paid media platforms (Google, Meta, TikTok, The Trade Desk)
• This is a permanent, full time role based at our Auckland office.
• Salary: 70,000 - 90,000 per annum.