Data Analyst (Marketing)
Job Summary
Job Description
As a Data Analyst (Marketing) at Xsolla, you'll be part of the Ad Tech team, developing data-driven solutions to help game creators promote their products. Key responsibilities include marketing funnel analysis and optimization, data collection and integration from various sources (Salesforce, Google Analytics, BigQuery, etc.), product and conversion analytics, A/B testing, dashboard creation, and collaborating with marketing and product teams. You'll use data to identify growth opportunities, improve marketing strategies, and enhance customer engagement. The role requires experience in digital product analytics and proficiency in tools like Google Analytics, SQL, and data visualization platforms.
Must have:
- 3+ years analytics experience
- GA4, Google Tag Manager, Salesforce experience
- BigQuery/Snowflake proficiency
- Tableau/Looker/Power BI skills
- A/B testing & statistical analysis
- Data visualization & communication skills
Perks:
- Convenient work tools
- Latest Mac workplaces
- Free trainings
- Health insurance
- Flexible hours
- No dress code
- Comfortable office environment
15 skills required
Job Details
ABOUT US
At Xsolla, we believe that great games begin as ideas, driven by the curiosity, dedication, and grit of creators around the world. Our mission is to empower these visionaries by providing the support and resources they need to bring their games to life. We are committed to leveling the playing field, ensuring that every creator has the opportunity to share their passion with the world.
Headquartered in Los Angeles, with offices in Berlin, Seoul, and beyond, we partner with industry leaders like Valve, Twitch, and Ubisoft to clear the paths for innovation in gaming. Our global reach spans over 200 geographies, offering more than 700 payment methods in 130+ currencies.
Longevity Opportunity Vision Enjoy the game!
ABOUT YOU
We’re looking for a Senior Data Analyst to join our Ad Tech team! Our mission is to help game creators promote their products and attract new players by developing smart, data-driven solutions.
As part of this team, you’ll play a key role in:
- Identifying growth opportunities and optimizing marketing solutions.
- Monitoring performance metrics to ensure everything runs smoothly.
- Helping the team make informed, strategic decisions based on data.
We’re searching for someone with experience in product and marketing analytics, who’s passionate about using data to drive business success.
By joining us, you’ll work at the intersection of gaming and data, directly influencing the company’s growth and seeing the impact of your insights in action. If you’re excited about shaping the future of game marketing, we’d love to hear from you!
RESPONSIBILITIES
- Marketing Funnel Analysis & Optimization – Design, build, and analyze marketing funnels across multiple channels to identify bottlenecks and opportunities for improvement.
- Data Collection & Integration – Gather, clean, and consolidate data from various sources such as Salesforce, Google Analytics, BigQuery, and other marketing platforms to ensure accurate and comprehensive reporting.
- Product & Conversion Analytics – Conduct in-depth analyses of user behavior, conversion rates, and customer journeys to optimize website performance and marketing effectiveness.
- Experimentation & A/B Testing – Design, implement, and analyze A/B tests and other experiments to measure the impact of product changes and marketing strategies.
- Dashboards & Reporting – Develop and maintain dashboards and automated reports to provide actionable insights to marketing, product, and leadership teams.
- Collaboration & Strategy Support – Work closely with marketing, product, and engineering teams to provide data-driven recommendations that support business goals and enhance customer engagement.
REQUIREMENTS
- 3+ years of analytics experience in a digital product. Hands-on experience with platforms like Google Analytics (GA4), Google Tag Manager, Salesforce, and other marketing attribution tools.
- Understanding of digital marketing metrics, customer behavior analysis, and product analytics, including conversion rate optimization (CRO) and funnel analysis.
- Proficiency in writing complex queries for data extraction, transformation, and analysis, particularly in environments like BigQuery, Snowflake, or other data warehouses.
- Proficiency in tools like Tableau, Looker, Power BI, or Google Data Studio to create dashboards and present insights effectively.
- Knowledge of A/B testing methodologies, hypothesis testing, and statistical tools like Python, R, or Excel for data-driven decision-making.
- Ability to translate complex data insights into actionable recommendations and effectively communicate findings to stakeholders across marketing, product, and leadership teams.
BENEFITS:
Convenient work tools
Latest Mac workplaces + additional hardware to make you more effective at work
Google Chat, Gmail, Google Drive, Confluence, Jira, GitLab
Professional growth
Free trainings and participation in specialized conferences
Rich knowledge exchange within the company
More perks
Health insurance (Medical, dental and optical)- Employee and dependants
Flexible hours: organize your day according to your needs and sprint & teamwork demands
No dress code
Comfortable and new office environment
PHYSICAL DEMANDS
The physical demands for this position are sits, stands, bends, lifts, and moves intermittently during working hours. These physical requirements may be accomplished with or without reasonable accommodations.
The duties of this position may change from time to time so the individual and organization can achieve their results. This job description is intended to describe the general level of work being performed. It is not intended to be all-inclusive. Xsolla KL Sdn Bhd takes your privacy very seriously, and will not sell or externally distribute any data received during the hiring process. Pursuant to the Personal Data Protection Act 2010 (“PDPA”), Xsolla KL Sdn Bhd is mindful and committed to the protection of your personal information and your privacy. Please direct any inquiries regarding your data privacy to careers@xsolla.com.
For more vacancies: https://xsolla.com/careers/vacancies
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About The Company
Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games. Serving only the video game industry, Xsolla caters to businesses from indie to enterprise, with solutions that solve the complexities of distribution, marketing, and monetization so developers, publishers, and platform partners. Our goal is to increase your audience, sales and revenue.
Headquartered in Los Angeles, with offices worldwide, Xsolla operates as a merchant and seller of record for major gaming entities like Valve, Twitch, Ubisoft, Epic Games, and PUBG Corporation.
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