Data Scientist - Growth Marketing

4 Months ago • 4 Years + • $200,000 PA - $270,000 PA

Data Analysis

Job Description

The Data Scientist will work with Growth, Marketing, Product, Enterprise and Partnership teams, using data-driven insights to optimize marketing strategies. Responsibilities include analyzing paid acquisition, social media, and promotional campaigns, conducting user research, designing A/B tests, and developing data models. The role requires close collaboration with various teams to provide data-driven recommendations and improve marketing effectiveness. The candidate will play a significant role in shaping the marketing strategies within a fast-paced startup environment. Also, this role requires defining and implementing key marketing metrics and dashboards to track ROI, as well as developing data models and pipelines for improved analytics efficiency and data accessibility.

Good To Have:

Previous experience at a high-growth startup
Hands-on experience with dbt and data engineering
Experience with Snowflake
Comfortable with Python for data analysis
Machine learning experience

Must Have:

4+ years of experience as a data scientist
Experience with product marketing, paid acquisition, and social media
Proficiency in SQL and experience with BI tools
Experience with designing and analyzing A/B tests
Self-starter who thrives with open-ended problems
Experience with data modeling (e.g., dbt, Airflow)

Perks:

Comprehensive health, dental, and vision insurance
401(k) plan
Equity may be part of the total compensation package

Add these skills to join the top 1% applicants for this job

data-analytics

quality-control

looker

data-science

seo

python

sql

machine-learning

We are hiring for an experienced Data Scientist to accelerate our growth marketing efforts and help Perplexity expend its reach globally. You’ll work closely with our Growth, Marketing, Product, Enterprise and Partnership functions, using data-driven insights to optimize marketing strategies across paid acquisition, social media, brand initiatives, promotional campaigns, and consumer partnerships.

This role offers the chance to significantly influence how our marketing strategies evolve and scale in a dynamic startup environment.

Responsibilities

Collaborate closely with Growth, Marketing, Product Marketing, and Enterprise Growth teams to provide data-driven insights and recommendations
Analyze paid acquisition channels and campaigns performance, identifying opportunities for optimization and growth
Conduct analysis on social media performance and marketing spend to maximize reach, engagement and effectiveness
Lead lightweight user research and apply insights to refine market targeting and user segmentation strategies
Design, implement, and interpret A/B tests to continuously enhance marketing performance and effectiveness
Define, implement, and visualize key marketing metrics, creating dashboards to track and communicate marketing effectiveness and ROI
Develop data models and pipelines to improve analytics efficiency and data accessibility

Qualifications

Have 4+ years of experience working as a data scientist or related role
Have experience with the following areas: product marketing, paid acquisition, SEO, social and/or lifecycle marketing
Are proficient in SQL and experienced with BI and visualization tools (e.g., Omni, Mode, Hex, Looker)
Have experience designing, implementing, and analyzing A/B tests
Take ownership and are a self-started who thrives with open-ended problems
Have experience with data modeling (e.g., dbt, Airflow)

Preferred Qualifications

Previous experience at a high-growth startup or early-stage growth/marketing data science role
Hands on-experience with dbt and data engineering/analytics engineering
Experience with Snowflake
Comfortable with Python for data analysis
Machine learning experience

The cash compensation range for this role is $200,000 - $270,000

At Perplexity, we've experienced tremendous growth and adoption since publicly launching the world's first fully functional conversational answer engine in 2022. We've grown from answering 2.5 million questions per day at the start of 2024 to around 20 million daily queries in December 2024. We also offer Perplexity Enterprise Pro, which counts leading companies like Nvidia, the Cleveland Cavaliers, Bridgewater, and Zoom as customers.

To support our rapid expansion, we've raised significant funding from some of the most respected technology investors. Our investor base includes IVP, NEA, Jeff Bezos, NVIDIA, Databricks, Bessemer Venture Partners, Elad Gil, Nat Friedman, Daniel Gross, Naval Ravikant, Tobi Lutke, and many other visionary individuals. In 2024, our employee base grew nearly 300%, and we're just getting started.

Final offer amounts are determined by multiple factors, including, experience and expertise, and may vary from the amounts listed above.

Equity: In addition to the base salary, equity may be part of the total compensation package.

Benefits: Comprehensive health, dental, and vision insurance for you and your dependents. Includes a 401(k) plan.