Data Strategy Analyst

3 Months ago • 1-2 Years

Job Summary

Job Description

Spark Foundry is seeking a Data Strategy Analyst in Bogotá, Colombia. The role requires 1-2 years of experience in advertising and marketing. You will be responsible for analyzing data from digital campaigns to identify insights and opportunities for improvement. You will also be responsible for proposing potential audiences, designing reports, monitoring campaign performance, and proposing audience strategies to meet client KPIs. You will collaborate with internal teams to ensure synergy in each activation.
Must have:
  • Advanced Microsoft Office
  • Google Analytics & Tag Manager
  • Paid Media Platforms (Facebook, Google Ads, D&V360)
  • Data Visualization (Data studio, Datorama, Power BI, Tableau)
  • Data Analysis
  • Reporting
Good to have:
  • Intermediate English
Perks:
  • Hybrid work
  • Employee fund
  • Life insurance
  • Birthday leave
  • Global career opportunities
  • Work Your World initiative

Job Details

Descripción de la empresa

Somos Spark Foundry, una agencia de medios que destaca en data y tecnología, contenidos, experiencias y commerce. Construimos marca y estamos orientamos a performance. Tenemos el espíritu de una startup así como la fuerza de nuestro hub de soluciones Publicis Media dentro de Publicis Groupe, el grupo de comunicaciones más valioso del mundo. Trabajamos para los anunciantes más grandes y retadores del mercado. 

Descripción del empleo

En Bogotá – Colombia, estamos en búsqueda de una persona para el cargo de Data Strategy Analyst. Con 1 a 2 años de experiencia en el rol deseable en el sector de publicidad y mercadeo, su misión se centrará en analizar la información y los datos de diferentes acciones digitales de manera estratégica, con el fin, de generar insights de valor alrededor del performance de los segmentos activados. 

Principales Responsabilidades 

  • Extraer y analizar datos sobre el comportamiento de los segmentos implementados para identificar insights valiosos y oportunidades de mejora. 

  • Proponer audiencias potencialmente interesadas en los productos y contribuir a la ejecución efectiva de las campañas.  

  • Diseñar y crear informes basados en el comportamiento de las audiencias y los KPI's definidos por el cliente.  

  • Realizar control de calidad de cada uno de los entregables. 

  •  Monitorear el rendimiento de las audiencias en las diversas campañas digitales a través de diferentes plataformas.  

  • Proponer estrategias en términos de audiencias que ayuden a alcanzar los KPI's establecidos por el cliente. 

  • Colaborar con equipos internos para asegurar sinergia en cada activación. 

  • Mantenerse actualizado(a) y adoptar nuevas herramientas digitales según sea necesario. 

  • Asegurar el cumplimiento de los procesos, políticas y procedimientos, de la compañía, tanto a nivel local como regional. 

Habilidades Técnicas 

  • Microsoft Office Avanzado. 

  • Herramientas para medición web y app: Google Analytics y Google Tag Manager. 

  • Experiencia en plataformas de Paid Media Digital (Facebook, Google Ads, D&V360), Visualizadores (Data estudio, Datorama, Power Bi, Tableau). 

  • Deseable nivel de Inglés Intermedio. 

  

Información adicional

¿Qué Ofrecemos?  

  • Contamos con una plataforma de interacción y conexión basada en inteligencia artificial llamada Marcel, la cual cuenta con herramientas de e-learning como Udemy y LinkedIn Learning, con más de 30.000 cursos en diferentes temas en donde podrá capacitarse según sus intereses. Además de conectar con las más de 100.000 mentes creativas de Publicis Groupe.    

  • Contamos con beneficios como: trabajo hibrido, fondo de empleados, seguro de vida, día libre de cumpleaños, además de, la oportunidad de aplicar a las diferentes vacantes a nivel global dentro de la compañía y la posibilidad de trabajar hasta 6 semanas al año desde otro país donde Publicis Groupe tenga presencia desde la iniciativa global Work Your World. 

  
Publicis Groupe #ThePowerOfOne conecta la creatividad y la tecnología, celebrando #VivaLaDifference. Reconocemos y apreciamos las diferencias individuales como fortalezas que enriquecen a nuestros equipos y a la comunidad. ¡La diversidad y la inclusión son clave para nuestro éxito! 

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About The Company

Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history.


Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 98,000 professionals.


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