Demand Generation Manager APAC

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.85B from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritise candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

About the role

We’re looking for a high-energy, fast-learning and seasoned marketer to support our demand generation efforts in Australia, extending to Singapore and New Zealand as we scale further into these geographies. You will build out the demand generation strategy by partnering closely with local sales stakeholders, central marketing teams and operations to exceed company pipeline and revenue targets.

You will ideate, create, execute, optimise and strategise multi-channel campaigns to build pipeline for our sales teams across all revenue bands and all industries. The role is varied so we are looking for a proactive, creative and metrics-driven leader who has strong ownership and is passionate about setting and executing strategy.

This position reports to the APAC head of marketing, and is based out of our Sydney office three days a week.

Key Responsibilities:

• Develop, launch and measure multi-channel integrated campaigns across various channels (webinars, events, direct mail, email, digital) that convert accounts within our ICP to qualified pipeline
• Develop and execute ABM strategies with sales to exceed pipeline goals leveraging both inbound and outbound tactics
• Implement and optimise the funnel from awareness to conversion with targeted campaigns diving deep into every level of the customer journey to improve conversions
• Oversee events and field marketing to enhance brand awareness and generate new business opportunities
• Own the reporting and analytics for all demand generation efforts in APAC markets, presenting insights and actionable recommendations to senior leadership
• Partner with sales leadership by aligning marketing efforts with sales strategies to ensure a common goal and effort maximising results

What you will need

• 5+ years of experience in demand generation, growth marketing, or a related function preferably in the B2B tech or SaaS industry
• Strong track record of driving pipeline and revenue through strategic and operational excellent
• A collaborative self-starter who thrives in fast-paced environments, aligns cross-functional teams, and partners extensively with sales
• Creative, detail-oriented, and data-savvy - with a good understanding of APAC market, in order to tailor campaigns to diverse audiences
• A hacker’s mentality. You obsess over finding novel ways to hit goals - even when the conventional wisdom says you’re wrong
• Experience with Salesforce and Tableau is a plus

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, colour, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com

Rippling employees work on a Hybrid Office Model - 3 days per week in our Sydney office.

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