Demand Generation Manager

undefined ago • 5 Years + • $93,900 PA - $164,350 PA

Job Summary

Job Description

The Global Marketing Campaigns Manager develops integrated marketing programs to increase pipeline growth for Databricks. This role involves overseeing the strategy and execution of global demand generation programs, driving customer growth in existing and new business units, and focusing on new name acquisition, lead conversion, and pipeline creation. Key responsibilities include creating and executing campaigns to drive leads and MQLs, optimizing asset conversion, coordinating integrated marketing activities, and collaborating with stakeholders. The manager will also analyze campaign results, own core demand generation KPIs, and monitor sales funnel activity to ensure efficient growth across customer segments.
Must have:
  • Driving toward demand generation goals by creating and executing campaigns.
  • Optimizing performance by increasing key asset conversion metrics.
  • Coordinating and executing integrated marketing activities.
  • Collaborating with internal and external stakeholders.
  • Analyzing campaign and program results to make data-based adjustments.
  • Ownership of core DG KPIs and measuring demand gen program performance.
  • Measuring and monitoring sales funnel activity.
  • 5+ years of professional experience, 3+ in demand generation in SaaS startup.
  • Experience with funnel metrics and levers for lead generation.
  • Knowledgeable in end-to-end campaign development, execution, and measurement.
  • Ability to interpret data, create insights, and translate them into applicable changes.
  • Strong project management skills.
  • Healthy sense of urgency and strong framework for staying organized.
  • Solution-oriented thinker.
  • Prioritize and achieve in an environment that requires fresh thinking.
Perks:
  • Comprehensive benefits and perks

Job Details

The Global Marketing Campaigns Manager develops integrated marketing programs that increase pipeline growth across all channels to support explosive growth. You will oversee the strategy and execution of global demand generation programs. This position will help drive customer growth in both existing and new business units, which includes the acquisition of new names, lead conversion and pipeline creation.

The impact you will have:

  • Driving toward demand generation goals by creating and executing campaigns that will drive leads, MQLs, and, most importantly, pipeline.
  • Optimizing performance by increasing key asset conversion metrics through website and YouTube promotion strategies
  • Coordinating and executing integrated marketing activities, including webinars, direct mail, emails, website optimization and more to support campaigns
  • Collaborating with a variety of internal and external stakeholders to drive and execute marketing program tactics
  • Understanding what works and what we can do better. You will support ongoing reporting needs and analyze campaign and program results in detail to draw insights and make data-based adjustments
  • Ownership of core DG KPIs and the ability to measure, analyze, report, and optimize the performance of demand gen programs in partnership with the data analytics team to ensure the most efficient way we drive growth across key customer segments.
  • Measuring and monitoring sales funnel activity, making recommendations to address coverage gaps, including working closely with the SDR teams on targeted campaigns and effective follow-up.

What we look for:

  • 5+ years of professional experience, of which 3+ years of experience in demand generation in a high-growth SaaS startup.
  • Experience with funnel metrics and levers to move the needle on generating qualified leads and accelerating opportunity and pipeline velocity
  • Has a healthy sense of urgency and a strong framework for staying organized
  • Knowledgeable in end-to-end campaign development, execution, and measurement
  • Solution-oriented thinker, who loves to try and solve challenges
  • Interpret data, create insights and translate them into applicable changes
  • Strong project management skills to effectively deliver programs, and create alignment across groups, the type of person where no detail is too small.
  • Prioritize and achieve in an environment that requires fresh thinking and new ideas

Pay Range Transparency

Committed to fair and equitable compensation practices. The pay range(s) for this role is listed below and represents the expected base salary range for non-commissionable roles or on-target earnings for commissionable roles. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, relevant certifications and training, and specific work location. Based on the factors above, anticipated utilizing the full width of the range. The total compensation package for this position may also include eligibility for annual performance bonus, equity, and the benefits listed above. For more information regarding which range your location is in visit our page here.

Zone 1 Pay Range

$117,400—$164,350 USD

Zone 2 Pay Range

$105,700—$147,925 USD

Zone 3 Pay Range

$99,800—$139,700 USD

Zone 4 Pay Range

$93,900—$131,475 USD

Benefits

We strive to provide comprehensive benefits and perks that meet the needs of all of our employees. For specific details on the benefits offered in your region, please visit https://www.mybenefitsnow.com/databricks.

Our Commitment to Diversity and Inclusion

We are committed to fostering a diverse and inclusive culture where everyone can excel. We take great care to ensure that our hiring practices are inclusive and meet equal employment opportunity standards. Individuals looking for employment are considered without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other protected characteristics.

Compliance

If access to export-controlled technology or source code is required for performance of job duties, it is within Employer's discretion whether to apply for a U.S. government license for such positions, and Employer may decline to proceed with an applicant on this basis alone.

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