Job Description
- Utilize internal and third-party platforms.
- Set up automated activities.
- Establish communication channels with central operations.
- Assist CRM manager with campaign planning and results.
- Coordinate campaign briefs and requests.
- Create and publish engaging copy.
- Update website content.
- Execute and deliver customer communications.
- Set up, test, send, track, and report on communications.
ComeOn Group in short:
Founded in 2008, ComeOn Group is a leading global player in the rapidly growing iGaming market. Having launched its first online brand in 2010, ComeOn Group is running a wide range of exciting brands across multiple markets. Operating more than 16 brands on its proprietary platform providing a secure, innovative and entertainment-led player experience across casino and sports betting. ComeOn Group is an international employer within the iGaming industry and has over 500 talented employees across 7 main locations.
The role:
This is a key role within the CRM team where the CRM Executive is responsible for the day-to-day execution of operational tasks as planned and agreed together with the Denmark CRM Manager, according to the brand vision and strategy. You will also be assisting with creating the monthly CRM campaign plan for the Danish market as well as following up on campaign results.
In this role, you will be writing copy, requesting creatives, ensuring the content of the market’s sites are up-to-date as well as executing and delivering customer communications through all targeted marketing channels (primarily email, SMS, inbox & pop-up). Following the brand values, tone of voice and long-term strategy in all communication is of the essence in this role.
Responsibilities:
- Assisting the CRM manager with creating the monthly CRM campaign plan as well as following up on results independently and together with the BI team.
- Coordinating campaign briefs and requests within the team and/or to central teams according to agreed timelines.
- Creating and publishing engaging copy according to the brand's tone of voice. The copy will be used for customer communication (onsite content, emails, banners etc) to encourage new and existing players to engage with the site and take part in promotions.
- Updating content such as text and resources on the brand site.
- Utilizing internal and third-party provider platforms to create campaign-specific pages and promotions. Ensure correct groups/segments/offers are used, that correct sections of the website are updated and that items are published/unpublished as per plans.
- Managing and executing the brands’ communication delivery, accurately and as per given timelines. Responsibilities will include setting up, testing, sending, tracking and reporting on email, SMS, inbox & pop-ups.
- Setting up and execution of automated activities (all lifecycle stages)
- Assisting in the planning of upcoming campaigns.
- Establishing solid communication channels to central operations to inform them about planned campaigns to ensure synergy.
At ComeOn Group we value diversity, and we take concrete action to ensure fairness in our recruitment process. We are committed to assess candidates on their merit without discriminating against any applicant for whatever reason that is protected by law. We truly value you, as you are. Want to know more about us just visit our website or any of our social media channels to take a deep dive into our culture!
Want to know more about us just visit our website www.comeon-group.com or any of our social media channels to take a deep dive into our culture!
