Digital & Ecommerce Marketing Manager

2 Months ago • 5-7 Years • Digital Marketing

Job Summary

Job Description

As a Digital & Ecommerce Marketing Manager, you will be responsible for developing and executing digital strategies across paid media, affiliate, CRM (email, SMS, push), and social eCommerce to drive revenue growth. You will identify new digital opportunities, manage digital campaign calendars, and forecast performance. Key responsibilities include managing paid media campaigns on various platforms, overseeing social commerce, building CRM programs, and analyzing channel performance using analytics tools. The role requires a balance of creativity, channel mastery, and performance measurement, with a focus on transitioning to a fully in-house digital operation. It involves leading cross-channel digital marketing strategies, managing media budgets, optimizing storefronts, building a UGC program, and leveraging MarTech tools like Klaviyo and Attentive. Additionally, the role requires being an autonomous leader, strategic thinker, excellent communicator, and problem solver.
Must have:
  • Develop and execute digital marketing strategies for revenue growth.
  • Manage and optimize paid media campaigns across various platforms.
  • Build and refine audience targeting and segmentation strategies.
  • Use Google Analytics 4 and other tools to evaluate channel performance.
  • Bachelor’s degree in Marketing, Business, or a related field.
  • 5-7+ years of digital marketing experience with ownership of paid and lifecycle channels.
  • Experience with GA4, campaign performance tracking, and optimization.
  • Familiarity with email/SMS platforms and affiliate tools.
Good to have:
  • Background in UGC or influencer-driven campaigns.
  • Demonstrated success working with user-generated content and/or managing influencer/creator campaigns.
  • Ability to thrive in a fast-paced, data-driven environment with shifting priorities and high ownership.
Perks:
  • Health, dental, and vision coverage
  • 401k company match plan
  • Paid sick, personal, and vacation time
  • Assistance with fertility treatment and adoption

Job Details

Company Summary:   

As a rapidly growing global manufacturer of residential and commercial products, Greenworks is leading the charge toward a more powerful and sustainable future. With over 20 years of research and development, including over 1000 patents in outdoor power equipment, power tools, and lifestyle products, we’re pushing the limits of what battery technology can do to improve the quality of work and life. 

Position Summary:
This role is for a digital marketing powerhouse who thrives on building campaigns that perform, optimizing every channel, and using marketing technology to fuel growth.
You’ll be responsible for developing and executing digital strategies across paid media, affiliate, CRM (email, SMS, push), and social eCommerce, while constantly identifying new ways to drive incremental revenue through innovation and channel optimization. You will also play a pivotal role in evaluating and leveraging MarTech platforms and tools, and in the long run, lead our transition toward fully in-house media and affiliate operations. This is a high-impact role for someone who can balance creativity, channel mastery, and performance measurement — while also playing a critical role in the transition to a fully in-house digital operation.

Essential Duties and Responsibilities:

🔹 Digital Marketing Strategy & Revenue Growth
•    Build and lead cross-channel digital marketing strategies that align with business goals — including acquisition, engagement, retention, and revenue growth.
•    Identify new digital opportunities and campaign concepts that drive conversions across DTC and marketplace channels.
•    Map out and manage a rolling digital campaign calendar aligned with product launches, seasonal promotions, and brand initiatives.
•    Forecast performance and build business cases for digital programs to support leadership decision-making.
🔹 Paid Media & Affiliates
•    Plan, manage, and optimize performance campaigns across Google Search, Shopping, Display, Meta, TikTok, Pinterest, Microsoft, Linkedin and emerging platforms.
•    Own affiliate program strategy and work with external 
•    Build and refine audience targeting and segmentation strategies, leveraging both 1P and 3P data.
•    Continuously test creative, messaging, bidding strategies, and landing pages to maximize ROAS and CAC efficiency.
•    Own media budgets and ensure proper pacing, bid management, and funnel-based attribution.
•    Manage, own and handle Google paid, Meta paid business suites 
🔹 Social Commerce & UGC
•    Oversee and optimize storefronts on Instagram, Facebook, and TikTok Shops.
•    Build a UGC program that sources, curates, and activates real customer content across email, paid, and organic channels.
•    Collaborate with influencers and creators to support product launches and seasonal campaigns.
🔹 Lifecycle & CRM (Email, SMS, Push)
•    Build automated and campaign-based CRM programs to drive customer engagement, upsell, and retention.
•    Use behavioral and transactional data to power segmentation and personalized journeys.
•    Collaborate with product and content teams to ensure timely and relevant messaging aligned with the campaign calendar.
🔹 Analytics & Martech
•    Use Google Analytics 4, Looker, and campaign dashboards to evaluate channel performance and adjust strategies accordingly.
•    Monitor KPIs like ROAS, LTV, CTR, and CPA, and report on trends and outcomes.
•    Own day-to-day use of MarTech tools (Klaviyo, Attentive, etc.) and recommend enhancements to support scaling.
🔹 Leadership & Soft Skills:
•    Autonomous Leader: Thrive in a high-impact role with the ability to independently drive the UX/UI function across a multi-channel digital ecosystem.
•    Strategic Thinker: Ability to balance big-picture vision with hands-on execution, adapting quickly in a fast-paced environment.
•    Excellent Communicator: Strong presentation and storytelling skills to effectively convey design rationale to diverse audiences.
•    Problem Solver: Proactive, analytical, and adaptable with a keen eye for detail and a passion for creating innovative digital experiences.
🔹 Required Qualifications
•    Bachelor’s degree in Marketing, Business, or related field for eCommerce brands. 
•    5–7+ years of digital marketing experience, including direct ownership of paid and lifecycle channels.
•    Experience with GA4, campaign performance tracking, and optimization.
•    Familiarity with email/SMS platforms (Salesforce, Attentive and Rakuten) and affiliate tools.
•    Prior, hands-on experience using Salesforce Marketing Cloud (SFMC) — must be comfortable using the platform, but expert-level skills not required
🔹 Preferred Qualifications
•    Background in UGC or influencer-driven campaigns
•    Demonstrated success working with user-generated content (UGC) and/or managing influencer/creator campaigns.
•    Ability to thrive in a fast-paced, data-driven environment with shifting priorities and high ownership.

Compensation and Benefits:
•    Health, dental, and vision coverage
•    401k company match plan
•    Paid sick, personal, and vacation time

Compensation and Benefits:

  • Health, dental, and vision coverage
  • Assistance with fertility treatment and adoption
  • 401k company match plan
  • Paid sick, personal, and vacation time

Greenworks will not offer sponsorship for employment-based visa status (including, but not limited to, H-1B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require sponsorship to continue to work legally in the United States.

 

Similar Jobs

Sonar Source - Director of People Operations

Sonar Source

Geneva, Geneva, Switzerland (On-Site)
4 Months ago
Alpha Sense - Senior Product Designer

Alpha Sense

New York, New York, United States (On-Site)
3 Months ago
Eventbrite - Director of B2B Marketing, Demand Generation

Eventbrite

United States (Remote)
3 Weeks ago
Sony Pictures Entertainment - Intern, IT Business Analysis, TV Networks - Fall 2025

Sony Pictures Entertainment

Culver City, California, United States (On-Site)
1 Week ago
Publicis Groupe - Manager Agile Program Management

Publicis Groupe

New York, United States (Hybrid)
2 Weeks ago
Mobiloitte - SEO & Answer Engine Optimization/Voice Search Expert Manager

Mobiloitte

New Delhi, Delhi, India (Hybrid)
2 Months ago
Betson Group - Content Conversion Optimisation Specialist

Betson Group

Malta (On-Site)
3 Months ago
Bazaar Voice - Content Strategist

Bazaar Voice

London, England, United Kingdom (Hybrid)
1 Week ago
Milestone Localization - Digital Marketing Manager

Milestone Localization

Karnataka, India (On-Site)
10 Months ago
Insignia consultancy services - Content Writing Marketing Specialist

Insignia consultancy services

Prayagraj, Uttar Pradesh, India (Remote)
1 Year ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Sonar Source - Director of People Operations

Sonar Source

London, England, United Kingdom (On-Site)
2 Months ago
Critical mass - Paid Search Director

Critical mass

Chicago, Illinois, United States (On-Site)
4 Weeks ago
Blinkhealth - Senior Program Manager - People Operations

Blinkhealth

New York, United States (On-Site)
1 Month ago
Rolls-Royce - HSE Coordinator

Rolls-Royce

Grâce-Hollogne, Wallonia, Belgium (On-Site)
3 Weeks ago
Veeam Software - Veeam Backup for Databases Engineer

Veeam Software

Bengaluru, Karnataka, India (On-Site)
2 Months ago
ComeOn Group - Payment Solutions Specialist

ComeOn Group

Malta (Hybrid)
3 Months ago
Remote - Benefits Associate, Operations - Southeast Asia

Remote

Vietnam (Remote)
1 Week ago
hogarth - Lead Graphic Production Artist

hogarth

Sunnyvale, California, United States (Hybrid)
2 Months ago
room8 - 3D Animator, Senior

room8

Bulgaria (Remote)
6 Months ago
Joyteractive - Lead UI/UX Designer

Joyteractive

Cyprus (Remote)
4 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Mooresville, North Carolina, United States

Instawork - Product Operations Intern

Instawork

Chicago, Illinois, United States (Hybrid)
1 Week ago
Notion - Enterprise Product Marketing Manager

Notion

San Francisco, California, United States (On-Site)
4 Weeks ago
Penn Interactive - Machine Learning Engineer

Penn Interactive

Philadelphia, Pennsylvania, United States (On-Site)
4 Weeks ago
WebFX - Web Design & Development Website Coordinator

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
9 Months ago
Penumbrainc - Sales Enablement Analyst

Penumbrainc

Alameda, California, United States (Hybrid)
1 Month ago
Barracuda - Director, Web Marketing

Barracuda

Oregon, United States (Remote)
1 Month ago
Lambda - Senior Pricing Manager

Lambda

San Francisco, California, United States (Hybrid)
2 Months ago
Simcorp - Lead Business Development Representative

Simcorp

New York, United States (Hybrid)
2 Months ago
Next Level Business Services - SQL and C# developer

Next Level Business Services

Redmond, Washington, United States (On-Site)
9 Months ago
Minecast - Principal, Corporate FP&A Analyst

Minecast

Lexington, Massachusetts, United States (Hybrid)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Digital Marketing Jobs

Juego Studios - SEO Specialist - GCC Region

Juego Studios

Bengaluru, Karnataka, India (On-Site)
8 Months ago
Simcorp - Digital Marketing Consultant

Simcorp

Mexico City, Mexico (Hybrid)
2 Months ago
Ziff Davis - Digital Marketing Manager

Ziff Davis

Los Angeles, California, United States (Hybrid)
1 Month ago
USE Insider - Video Content Specialist

USE Insider

Türkiye (Remote)
6 Months ago
kooapps - Digital Marketing Staff

kooapps

Makati City, Metro Manila, Philippines (On-Site)
1 Year ago
Microids - Stage Digital Trade Marketing

Microids

Paris, Île-de-France, France (On-Site)
2 Years ago
WebFX - Digital Marketing Lead (SEO/PPC) (Remote - Philippines)

WebFX

Philippines (Remote)
9 Months ago
Survay Monkey - SEO Analyst Manager

Survay Monkey

Ottawa, Ontario, Canada (Hybrid)
1 Month ago
Playstation - Content Specialist

Playstation

San Diego, California, United States (Remote)
1 Week ago
whoop - Digital Marketing Specialist - Marketplaces

whoop

Boston, Massachusetts, United States (On-Site)
1 Week ago

Get notifed when new similar jobs are uploaded

About The Company

Greenworks is the leader in battery-powered outdoor power tools for DIY consumers and landscaping professionals. Our company distributes Greenworks-branded and private label products, as well as products for an extensive network of original equipment manufacturers. With a robust lineup of Greenworks-branded products including 24V, 40V, 60V, 80V, and commercial-grade 82V battery-powered cordless outdoor power tools, a full line of corded equipment, and reel mowers, Greenworks offers the right tool for every job. Utilizing best-in-class battery, control, and drive technologies, Greenworks deliver the power and performance of comparable gas-powered tools without the mess, noxious fumes, pollution, vibration, and noise associated with gas products.

Morganton, North Carolina, United States (On-Site)

Mooresville, North Carolina, United States (On-Site)

Mooresville, North Carolina, United States (On-Site)

Mooresville, North Carolina, United States (On-Site)

Morristown, Tennessee, United States (On-Site)

Mooresville, North Carolina, United States (On-Site)

Mooresville, North Carolina, United States (On-Site)

Morristown, Tennessee, United States (On-Site)

Morristown, Tennessee, United States (On-Site)

Morristown, Tennessee, United States (On-Site)

View All Jobs

Get notified when new jobs are added by Greenworks Sunrise Global Marketing

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug