Digital Marketer
Job Summary
Job Description
The Digital Marketer is responsible for building initial SEO strategies for new customers, maintaining site performance, and identifying opportunities for improvement for existing clients. This role focuses on defining initial SEO strategy based on market opportunities, competitiveness, and existing web presence, with an emphasis on using automation and AI to enhance client performance outcomes. The Digital Marketer will consult with clients to implement effective digital marketing strategies, deliver website architecture, onsite and offsite optimization, local optimization, and content creation, while understanding and utilizing performance metrics to refine SEO performance.
Must have:
- Significant knowledge of digital marketing (SEO, social media, local search)
- Familiarity with analytics and tracking software (Google Analytics, SEMRush)
- Skilled in diagnosing and fixing website performance problems
- Enthusiasm for Digital Marketing and AI/automation
- Excellent verbal and written communication skills
- Minimum 2 years experience in SEO strategy and tactics
Good to have:
- Experience with Google Search Console, Adobe Analytics, Screaming Frog
- Time management for multiple client projects
- 4-Year degree in Digital Marketing, Marketing, or Business
- Spanish experience
Perks:
- Health insurance (medical, dental, vision)
- Flexible spending accounts
- Disability insurance
- Life and AD&D insurance
- 401(k) retirement savings plan with company match
- Paid time off
- Paid holidays
- Commuter benefits
- Employee Assistance Program
- Well-being coaching
- Voluntary benefits (home, auto, pet insurance)
- Discounted legal and financial services
5 skills required
Job Details
Description
Digital Marketer
Location: US remote
The Digital Marketer is responsible for building initial SEO strategy for new customers as well as maintaining site performance and identify performance improvement opportunities for existing clients. This role is focused on defining initial SEO strategy based on performance factors including market opportunities, competitiveness, and existing web presence. In addition, this role requires an enthusiasm using automation and AI to improve performance outcomes for clients.
About Us:
Internet Brands is a vertically focused company with core expertise in Automotive, Health, Legal, and Home/Travel. Our integrated digital approach empowers businesses and consumers through innovative solutions. Our portfolio includes iconic brands like CarsDirect, WebMD, NOLO, and more. Based in Los Angeles, California, we’re seeking a dynamic Campaign Manager to join our Legal Vertical and lead impactful, multi-channel marketing initiatives designed to help attorneys grow their practices.
The Role: The Campaign Manager will be the cornerstone of our digital marketing efforts for our Legal Growth Engine (LGE) product, overseeing high-value, multi-channel programs that drive reputation management, visibility, and case conversion growth for our clients. This analytical, quantitative role requires someone who can execute with precision while managing people and processes effectively. You’ll work cross-functionally with Product, Customer Operations, and Marketing teams to ensure campaigns meet performance goals, budgets are optimized, and margins are maintained. Confident communication skills are key, as you’ll engage directly with customers when necessary. This role reports to the Head of Digital Marketing and is based in our El Segundo HQ
About The Role
In this opportunity as Digital Marketer, you will:
- Work as part of a team, completing varied work assignments, collaborating with others and communicating work status.
- Consult with internal and external clients to implement effective digital marketing strategies.
- Deliver website architecture, onsite and offsite optimization, local optimization, and content creation.
- Understand and use performance metrics to refine and improve onsite and offsite SEO performance.
- Ensure that deliverables comply with internal standards and practices, industry standards, and corporate policies.
- Maintain proficiency in company business systems including CMS, analytics and tracking software.
- Meet or exceed the on-time task percentage established for the team.
- Uphold FindLaw’s Digital Marketing fulfillment quality standards.
- Maintain an ongoing understanding of the digital marketing industry’s changes and trends.
- Identify and remediate on and off-site performance issues.
About You
You're a fit for the role of Digital Marketer if your background includes most of the following:
- Having significant knowledge of digital marketing including SEO, social media, and local search.
- Familiarity with reading, and analyzing information in Google Analytics, Google Search Console, Adobe Analytics, SEMRush, and Screaming Frog.
- Skilled in diagnosing and fixing website performance problems.
- Enthusiasm for Digital Marketing and using AI and automation to improve performance outcomes for clients.
- Time manage multiple client projects.
- Excellent verbal and written communication skills.
- Minimum of 2 years experience in creating and implementing SEO strategies and tactics.
- 4-Year degree preferred. Digital Marketing, Marketing or Business preferred.
- Spanish experience favored.
Why Join Us? At Internet Brands, you’ll be part of a fast-paced, innovative team that’s transforming the digital marketing landscape in the legal sector. We offer competitive compensation, professional growth opportunities, and the chance to make a meaningful impact by helping attorneys grow their practices.
We carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to have a range that starts at $54k - $65k and will depend on your skills, qualifications, and experience. We encourage all interested candidates to apply.
In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching services. In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services. For more details, feel free to inquire during the interview process.
Internet Brands®, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets; Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and CarsDirect, Fodor's Travel, and many others which are leaders in their key vertical markets. Internet Brands' award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. The company's powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus.
Internet Brands and its wholly owned affiliates are an equal opportunity employer. Internet Brands will consider qualified applicants with criminal histories in a manner consistent with the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO).
Notice to California residents: you can find information about our privacy practices, on: https://www.internetbrands.com/work-with-us/cpra
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