Digital marketer

Location: Kochi, India

About Us:

Lascade is a technology company based in Kochi, specializing in next-generation traffic acquisition and monetization technologies. Our focus is on quality app building and promoting it through various mobile stores organically. We utilize artificial intelligence, big data, and machine learning to develop leading-edge technologies for traffic acquisition and monetization.

Job Description:

We are seeking a highly skilled and experienced Digital Marketer to join our dynamic team. The ideal candidate will have a strong background in managing Meta Ads and Google Ads campaigns, with a proven track record of driving successful marketing initiatives. You will be responsible for creating, implementing, and optimizing our digital marketing strategies to increase brand awareness, generate leads, and drive app installations.

Key Responsibilities:

- Develop, execute, and manage digital marketing campaigns across Meta (Facebook, Instagram) and Google Ads platforms.

- Analyze and report on the performance of advertising campaigns, identifying areas for improvement and implementing data-driven strategies to optimize results.

- Conduct keyword research and create compelling ad copy to attract and engage target audiences.

- Monitor and adjust bids to maximize ROI and achieve campaign goals.

- Collaborate with the design team to create visually appealing and effective ad creatives.

- Stay up-to-date with the latest trends and best practices in digital marketing, Meta Ads, and Google Ads.

- Conduct A/B testing to identify the most effective ad strategies.

- Manage budgets and allocate resources effectively to maximize campaign performance.