Digital Marketing and User Acquisition Manager

About the Digital Marketing and User Acquisition Manager position

We are looking for talented individuals with experience in digital marketing interested in creating something big!

To succeed in this role, you will need to have a good understanding of mobile marketing. Puzzle Cats creates a wide range of casual mobile games from Solitaire, Wordsearch, Sudoku, Blockpuzzle, Car, Soccer and more! You will own the user acquisition efforts for new games every month.

You will mainly help with user acquisition by creating video and image ads in mobile format and analyze the creative performances on acquisition channels such as Facebook, Google Adwords, Snapchat, Tiktok etc. Your campaigns and ad contents will be seen by hundreds of millions of players worldwide!

To succeed in this role, you will need to have experience with Video editing software and Photoshop skills. You will be tasked with researching the latest trends, benchmarking competitors ads and figuring out the best ways to get users to try our games.

You will be growing fun and highly scalable mobile games, played by tens of millions of people. You will be part of a small and high performing team and have the opportunity to develop your skills while delivering great mobile games.

Digital Marketing and User Acquisition Manager Requirements are:

• Demonstrable experience in digital marketing, coupled with the desire and potential to learn.

• Able to research the latest trends and competitors and analyze key components of their ads.

• Apply the research by developing creative video content while following the best practices and specifications laid out by each network partner.
• Have experience with video software and post-production (video editing, sound editing, animation and visual effects insertions, etc.) in After Effects, Final Cut Pro or other video editing software.
• Own the implementation of marketing campaigns from start to finish and develop strategies and tactics to create exposure and drive high quality traffic to our games.
• Partner and work with key industry players, agencies and vendors to form strategic relationships. (e.g. Google, Facebook, Snapchat, Tiktok).
• Take charge of the marketing budget - ensuring that funds/resources are allocated efficiently.
• Measure and report performance of marketing creative and campaigns
• Excellent problem solving, critical thinking and communication skills.
• Numerically literate; can:

- Understand and interpret metrics

-Process figures

-Interpret and process spreadsheets

-Comfortably manipulate number

• Good taste, a sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement