Digital Marketing Director
Job Summary
Job Description
The Digital Marketing Director at Gracenote (a Nielsen company) is responsible for developing and executing digital marketing strategies across all channels to generate leads, convert prospects, and engage key accounts. This includes managing owned and paid campaigns (email, lead nurturing, retargeting, display advertising, paid search, SEO, paid media, social media), optimizing digital channels and vendors (website, social media), overseeing SEO tasks, leading go-to-market initiatives, and collaborating with content and communications teams. The role also involves analyzing data, driving lead follow-up, managing budgets, and identifying cross-category opportunities. The ideal candidate possesses 5-7+ years of experience in digital marketing, strong analytical skills, experience with CRM and marketing automation systems, and the ability to manage multiple projects in a fast-paced environment.
Must have:
- 5-7+ years digital marketing experience
- Strong analytical skills & reporting
- CRM & marketing automation expertise
- Lead generation & conversion focus
- Website & SEO management experience
- Cross-functional collaboration
Good to have:
- Experience reaching advertisers/agencies
- International campaign management
Perks:
- Comprehensive benefits package
- 401(k) with company match
- Paid time off
- Company car (eligible)
- Discretionary incentive/bonus
9 skills required
Job Details
At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
The Digital / Growth Marketing Director is creative, analytical and results-oriented. This role is responsible for developing digital strategies and executing campaigns across all digital channels to generate awareness, attract new leads and convert prospects. In addition to lead generation initiatives, the Digital Marketing Director will work closely with the broader Marketing & Communications team to drive brand awareness and consideration through paid promotion of thought leadership reports, insights articles, announcements and other marketing initiatives. This role will also be responsible for digital campaign reporting and analytics to help inform future digital strategies, manage Gracenote’s website and digital vendors and evaluate and integrate new marketing technologies that drive efficiencies and add new capabilities.
Prior digital marketing experience focused on content marketing, email campaign strategies and lead nurturing and conversion is a must. Experience reaching advertisers and ad agencies is a plus. Candidates must have familiarity with CRM, marketing automation and analytics software. A successful candidate will thrive in a fast-paced, dynamic environment and demonstrate an ability to execute with agility.
Responsibilities
- Ideate, manage and execute digital marketing strategies to attract new leads, convert prospects to customers and engage key accounts
- Develop and execute comprehensive owned and paid digital marketing strategies and campaigns to support lead generation objectives, including email marketing, lead nurturing, retargeting, display advertising, paid search, SEO, paid media and social media
- Manage and optimize all digital channels and related vendors including website (user experience and marketing technologies) and social media platforms
- Oversee all SEO-related tasks and deliverables including competitive SEO and keyword analysis
- Lead complex, cross-functional go-to-market initiatives for new products and features
- Partner closely with content and communications teams to develop and execute comprehensive go-to-market strategies for thought leadership reports and content
- Work with product and commercial leaders to develop compelling messaging to engage prospects and clients
- Manage the execution of global email marketing campaigns including audience segmentation, reporting and analytics
- Analyze marketing and sales data to identify key insights/trends and inform in-flight/future campaign optimization strategies
- Drive the lead routing and follow-up process for all campaigns and track program performance
- Spearhead ROI and metrics for new marketing strategies, partnering with Operations, Product and Finance teams to identify trade-offs and recommendations
- Identify and pursue cross-category opportunities, partnering with teams across Nielsen
- Set campaign goals and KPIs, as well as direct and manage day-to-day priorities, workflow and quality
- Develop and manage international campaign budgets
Qualifications
- 5 - 7+ years of marketing programs experience, with a focus on owned and paid email and digital marketing
- Analytical mindset with ability to track and report on leading campaign performance metrics as well as revenue attribution, revenue influence and ROI
- Experience managing websites and hands-on experience with CRM and marketing automation systems (Salesforce, Marketo, Pardot, Hubspot)
- Familiarity with Google Analytics, Adwords and other Martech tools
- Familiarity with social media platforms and analytics
- Proven ability to manage multiple projects, programs and priorities in a fast-paced, dynamic environment
- Motivated self-starter with ability/confidence to work independently, and as part of a team
- Experience working with designers to develop compelling digital materials on time and on budget
- Highly organized, great attention to detail and deadline driven
- Works well under tight deadlines, self-starter and self-manager
- Have a roll up your sleeves and get it done attitude – it is not enough to have great ideas, you must be able to get stuff done
- Ability to navigate ambiguity and shifting priorities with a structured approach
- Bachelor's degree or equivalent experience
Nielsen: Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, company provided car for those who qualify, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.
A reasonable estimate of salary range for a new employee to be offered this role would be $66,000 - $225,000 which would be adjusted based on each employee's geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs.
Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.
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Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.
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