Digital Marketing Manager

About Matific:

Matific is a leading global EdTech provider, delivering an adaptive online learning platform for primary school mathematics. With our product being utilised by millions of students, teachers and parents in 100+ countries we are helping educate the youth and bring equality to education. With over $50M USD invested and a global team of over 200+ employees, we are committed to achieving our goals. We’ve also picked up a number of awards including numerous CODiEs, Academics’ Choice and Edtech Digest to name a few.

The Role:

We are on the lookout for a strategic and results-driven Digital Marketing Manager to join our team at Matific! This is an exciting opportunity for a marketer to lead and refine our digital marketing strategies, driving customer engagement, brand growth, and acquisition. You’ll take ownership of multi-channel campaigns, with a particular focus on optimizing email marketing. With a data-driven approach, you will analyze performance, implement best practices, and continuously refine strategies to maximize impact. If you're eager to take the lead in shaping digital marketing in a dynamic and innovative environment, we’d love to hear from you!

Responsibilities:

• Develop, execute, and optimize multi-channel digital marketing campaigns to engage, nurture, and convert leads across various customer segments, with email marketing as a key component.
• Build and refine automated marketing workflows (drip campaigns, onboarding, re-engagement, lifecycle emails) using Pardot and Customer.io to enhance customer journeys.
• Analyze campaign performance across digital channels, leveraging A/B testing and key metrics (open rates, CTR, conversions) to optimize content, segmentation, and timing.
• Own the broader digital marketing function, identifying opportunities to improve engagement, retention, and customer lifetime value.
• Segment and personalize marketing strategies across multiple touchpoints to enhance user experience and maximize conversion rates.
• Support paid media efforts, including Facebook Ads, Google Ads, and LinkedIn campaigns, ensuring alignment with overall marketing strategies.
• Collaborate with the content team to develop blog posts, case studies, and social media content that reinforce messaging and improve audience engagement.
• Assist in event marketing, executing digital promotional campaigns, creating landing pages, and implementing follow-up strategies to maximize attendance and post-event engagement.

• 4+ years of experience in digital marketing, with a strong focus on email marketing, ideally in a SaaS or EdTech environment.
• Expertise in marketing automation platforms, including campaign setup, automation, and performance reporting. Pardot and Customer.IO experience is a plus.
• Strong analytical skills—comfortable with data reporting, performance tracking, and using insights to optimize marketing effectiveness.
• A strategic mindset, with the ability to refine workflows and drive measurable growth.
• Experience with audience segmentation and personalization strategies to enhance engagement and conversion.
• Strong collaboration skills—able to work effectively with global teams across different time zones.
• Broader marketing and digital marketing experience, including paid campaigns, content marketing, events, and social media, is a plus.

• A business with a strong purpose, to provide quality education to children everywhere
• A fast and exciting scale-up environment
• Edtech is a booming industry 
• Work closely alongside seasoned, successful entrepreneurs
• Opportunity to innovate and challenge the status quo
• A results-focused organisation that will empower your growth