Digital Marketing Specialist

2 Weeks ago • 2-3 Years

Job Summary

Job Description

The Digital Marketing Specialist will build and manage customer lifecycle campaigns primarily using CRM, email, and push notifications, with a plus for paid media experience. They will launch, optimize, and report on campaigns to support customer acquisition and retention. Responsibilities include creating and deploying lifecycle messaging, monitoring and optimizing performance, executing A/B tests, managing customer journeys, understanding how paid media integrates, maintaining campaign calendars, and reporting on performance. The role requires someone with a strong understanding of performance marketing, lifecycle metrics, and strong project management skills.
Must have:
  • 2-3 years of lifecycle marketing campaign experience.
  • Experience in CRM platforms like Iterable or Braze.
  • Strong grasp of performance marketing and metrics.
  • Advanced skills in Excel or Google Sheets.
Good to have:
  • Working knowledge of ad buying platforms like Google Ads and Meta Ads.

Job Details

Not every company kicks off in a garage and expands into one of America’s fastest-growing conservative media outlets for news, opinion, and entertainment - but then again, no other company is the Daily Wire.


Built from the ground up by Ben Shapiro and Jeremy Boreing, the Daily Wire started as a side gig and morphed into a political news and commentary powerhouse in just 6 short years. Now, the Daily Wire is producing entertainment content, investigative journalism, and, of course, multiple chart-topping podcasts. Our team is constantly moving, innovating and growing. We adapt to any and all obstacles with a team of creative geniuses that are all aligned in creating unparalleled content that provides a voice for facts and for freedom. We don’t just echo whatever’s trending - we set trends. When you join the Daily Wire team, your finger isn’t just on the pulse. From The Ben Shapiro Show to Matt Walsh, and to the newsroom of some of America’s most influential writers, you are the pulse. And if that interests you, we’re all ears.


The Daily Wire is looking for a highly motivated Digital Marketing Specialist to join our team! The Digital Marketing Specialist is responsible for building and managing end-to-end customer lifecycle campaigns (primarily CRM, email, & push, with paid media experience a plus). You’ll work directly in platforms to launch, optimize, and report on campaigns that support both customer acquisition and retention.


Primary Responsibilities

    • Create and deploy lifecycle messaging through email and push platforms (e.g., Iterable, Braze), targeting both free and paid users.
    • Monitor and optimize performance across all campaigns using key metrics such as CPA, ROAS, CVR, CTR, open rate, and reactivation rate.
    • Execute A/B tests across creative, messaging, timing, audience, and bidding strategies to continuously improve campaign results.
    • Refresh creative based on performance insights, user behavior, and business priorities. Manage end-to-end customer journeys (upsell, cross-sell, and win-back) through timely, personalized communications across all channels.
    • Understanding of how paid media integrates into the acquisition pipeline.
    • Maintain campaign calendars, tracking systems, budget pacing, and QA checklists to ensure smooth execution and delivery.
    • Report on campaign performance regularly, highlighting key takeaways and recommending tactical next steps.
    • Stay up to date with platform changes, new tools, and channel best practices to ensure campaigns are optimized with the latest capabilities.


Experience & Requirements

    • 2–3 years of hands-on experience in hands-on lifecycle marketing campaign building/executing.
    • Comfortable working in CRM platforms (e.g., Iterable, Braze, Klaviyo) to build and send email/push campaigns
    • Working knowledge of ad buying platforms like Google Ads and Meta Ads is a plus.
    • Strong grasp of performance marketing and lifecycle metrics, and how to optimize for them.
    • Advanced skills in Excel or Google Sheets for analysis, tracking, and reporting.
    • Extremely detail-oriented with strong project management and time management skills.
    • Able to manage multiple campaign timelines and workstreams simultaneously.
    • Clear communicator who provides timely updates and status reports.


To learn more about Daily Wire, please visit the following Daily Wire Facebook and YouTube page links:

Daily Wire

Daily Wire Facebook

Daily Wire YouTube

Daily Wire X

PragerU


Daily Wire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Please Note: Daily Wire participates in E-Verify and performs background checks on all new hires. We will provide the Social Security Administration (SSA) and if necessary, the Department of Homeland Security (DHS), with information from each new employee’s form I-9 to confirm work authorization. Thank you!

CALIFORNIA APPLICANT PRIVACY NOTICE

Similar Jobs

PwC - IN_Senior Manager_Oracle fusion Finance_Oracle_Advisory_Mumbai

PwC

Mumbai, Maharashtra, India (On-Site)
7 Months ago
PwC - Associate - Consulting - Workforce Transformation (Talent Pool)

PwC

Jakarta, Jakarta, Indonesia (On-Site)
7 Months ago
The Walt Disney Company - Sr Analyst, Research

The Walt Disney Company

Burbank, California, United States (On-Site)
3 Days ago
Handy Games - 3D Character Animator

Handy Games

Giebelstadt, Bavaria, Germany (On-Site)
2 Months ago
Mega Zebra - Human Resource Intern (m/f/d)

Mega Zebra

Montreal, Quebec, Canada (Hybrid)
9 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

MIQ Digital - Research & Insights Director, Global Marketing

MIQ Digital

New York, New York, United States (On-Site)
10 Hours ago
PwC - Management Consultant - Associate

PwC

Bangkok, Bangkok, Thailand (On-Site)
7 Months ago
The Walt Disney Company - Senior Manager, Content Programming (Content Promos)

The Walt Disney Company

Glendale, California, United States (Hybrid)
2 Weeks ago
Miracle Software System - Sr. RPA Developer

Miracle Software System

Novi, Michigan, United States (On-Site)
6 Years ago
Capgemini - Transaction Monitoring

Capgemini

Noida, Uttar Pradesh, India (On-Site)
2 Days ago
Mattel  Inc  - American Girl NYC -  Asset Protection Lead  (full time/benefitted)

Mattel Inc

New York, New York, United States (On-Site)
4 Months ago
Antarctica Global - Business Development Executive

Antarctica Global

Maharashtra, India (Hybrid)
1 Month ago
sitecore - License Compliance Manager

sitecore

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia (On-Site)
2 Months ago
ISS Stoxx - ESG Ratings Analyst

ISS Stoxx

Mumbai, Maharashtra, India (On-Site)
4 Hours ago
Virtuos - Senior R&D Software Engineer

Virtuos

China (On-Site)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Jobs in Nashville, Tennessee, United States

ByteDance - Research Scientist Graduate (Foundation Model, Video Generation) - 2025 Start (PhD)

ByteDance

Seattle, Washington, United States (On-Site)
6 Months ago
Google - Manager, Technical Program Management, Google Cloud Platform

Google

Sunnyvale, California, United States (On-Site)
2 Days ago
Riot Games - Principal Esports Business Development Manager

Riot Games

Los Angeles, California, United States (On-Site)
1 Day ago
Axinous - Staff BSA - ServiceNow

Axinous

California, United States (Remote)
1 Month ago
ByteDance - Machine Learning Engineer - Inference

ByteDance

Seattle, Washington, United States (On-Site)
1 Month ago
Electronic Arts - Workday Architect

Electronic Arts

Redwood City, California, United States (On-Site)
1 Month ago
NVIDIA - Solutions Architect, Networking - Cloud Service Providers

NVIDIA

Redmond, Washington, United States (Hybrid)
4 Weeks ago
Backbone - Android Engineer

Backbone

Seattle, Washington, United States (Hybrid)
9 Months ago
Flow - Senior/Staff Backend Software Engineer

Flow

Miami, Florida, United States (Hybrid)
6 Months ago
Google - Software Engineer, AI/ML, Health and Safety Intelligence

Google

Mountain View, California, United States (On-Site)
2 Days ago

Get notifed when new similar jobs are uploaded

Similar Category Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

About The Company

Nashville, Tennessee, United States (On-Site)

Nashville, Tennessee, United States (On-Site)

Nashville, Tennessee, United States (On-Site)

Nashville, Tennessee, United States (On-Site)

Nashville, Tennessee, United States (On-Site)

Nashville, Tennessee, United States (On-Site)

Nashville, Tennessee, United States (On-Site)

Nashville, Tennessee, United States (On-Site)

Nashville, Tennessee, United States (On-Site)

Nashville, Tennessee, United States (On-Site)

View All Jobs

Get notified when new jobs are added by DailyWire

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug