About the job
SummaryBy Outscal
This role requires 1-2 years of experience in paid social media campaigns, managing budgets, and overseeing campaign execution across multiple platforms. Strong analytical and problem-solving skills are essential, as well as proficiency in MS Office, particularly Excel and PowerPoint.
Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.
In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.
We Move People, and People Move Us!
Overview:
- The Senior Social Analyst is responsible for leading the success of client-paid social media campaigns by providing thoughtful leadership on campaign strategies and optimization, building strong relationships, and establishing clear lines of communication with clients, partners, and internal staff members.
Role Objectives:
- Use analytical and problem-solving capabilities to ensure flawless campaign execution to meet and exceed stated client objectives
- Direct bid strategy, campaign optimizations, and reporting for paid social media campaigns
- Oversee budgets and flighting for all self-service platforms
- Manage rate tracking, benchmarking, planning costs, and overall budget for client accounts
- Forecast around audits and campaign analytics
- Assist the Manager and greater team with overall strategy and recommendations
- Serve as a mentor to Analysts and available for ad hoc questions and training.
- English Advanced B2+
- 1-2 years of paid social media experience required
- Demonstrated experience buying and planning across multiple platforms including Facebook, Twitter, YouTube, Tumblr, Instagram, and Pinterest
- Experience working in a client-facing capacity
- Experience using paid media to complement earned media campaigns and meet business objectives
- Proficiency in MS Office with specific strengths in Excel and PowerPoint
- Able to work independently and balance multiple tasks
- Genuine interest in the digital media space and enjoys staying up-to-date on industry trends