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Digital Media Planner

Lombardy, Italy (On-site)

Digital Media Planner

1 Month ago • All levels • Campaign Management • Undisclosed

About the job

2 skills required for this role

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spark

excel

Job Description

Publicis Media's Digital Investment team seeks a Digital Media Planner. Responsibilities include planning and managing digital ad campaigns, analyzing results and reporting, collaborating with internal and external teams, data analysis using Excel, managing administrative systems (Netbox, ABC4), and buying/negotiation. The ideal candidate possesses online campaign management experience, understands key digital KPIs and metrics, has programmatic platform experience (a plus), strong Excel and PowerPoint skills, excellent English, and numerical aptitude. Strong interpersonal skills, teamwork abilities, precision, proactivity, and openness to new digital technologies are also essential.

Must have:

Planning & managing digital campaigns
Campaign reporting & analysis
Internal/external team collaboration
Data analysis (Excel)
System management (Netbox, ABC4)
Buying/Negotiation
Knowledge of digital KPIs

Good to have:

Programmatic campaign experience

Descrizione dell'azienda

Publicis Media is one of the four solutions hubs of Publicis Groupe alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, Digitas, Spark Foundry, Blue 449 and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.

Descrizione del lavoro

Per il team Digital Investment di Publicis Media siamo alla ricerca di un nuoco collega che si occuperà di:

- Pianificazione e gestione campagne pubblicitarie digital;

- Reportistica e analisi risultati delle campagne;

- Relazione con i team di lavoro interni e con i partner esterni;

- Analisi ed elaborazione dati a supporto delle attività attraverso l’uso intensivo di excel;

- Gestione Sistemi amministrativi (Netbox, ABC4..);

- Attività di Buying/Negoziazione;

Qualifiche

- Esperienza nella gestione di campagne online e conoscenza dei principali KPI e metriche digitali

- Esperienza nella gestione di campagne su piattaforma in Programmatic (nice to have)

- Buona conoscenza del pacchetto Office, in particolare Excel e PowerPoint

- Buona conoscenza della lingua inglese

- Ottima predisposizione a lavorare con i numeri

Completano il profilo ottime doti relazioni e capacità di lavorare in gruppo, precisione, proattività e voglia di muoversi su nuove tecnologie e metodologie di lavoro

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About The Company

Publicis Groupe

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Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history.

Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 98,000 professionals.

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