Digital Media Specialist
3 Months ago • 1-3 Years
Digital Marketing
Job Description
WHOOP seeks a Digital Media Specialist to support paid media activities, including media buying, analysis, optimization, reporting, and tactical media plan management. The role involves proactively providing recommendations and ensuring campaigns meet or exceed goals. Responsibilities include shaping creative and copy for advertising, testing new ads for optimization, and collaborating with stakeholders across Performance Media, LCM, Brand, and Accessories & Apparel departments to develop and monitor paid campaigns. The specialist will ensure paid strategy aligns with core audiences, coordinate with the Creative team for ad testing, provide optimization tactics, and work with the Analytics team for daily optimization insights. Familiarity with Google Analytics, ad tech solutions like DCM, and pixel management is required. The role emphasizes critical thinking, problem-solving, and proficiency in Google Workspace tools.
Good To Have:
- Experience with Google Search, Shopping & SEO
- Experience with brand lift and conversion lift testing
Must Have:
- 1-3 years experience in a fast-paced consumer company or media agency
- Knowledge of YouTube and Google Performance Max buying
- Excellent communication and stakeholder management skills
- Familiarity with ad tech solutions (DCM)
- Pixel creation and management with troubleshooting
- Proficiency in Google PowerPoint and Excel (Pivot Tables, VLOOKUPs)
- Deep understanding of Google Analytics (Gen 4)
At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
As Digital Media Specialist you will directly support the paid media team in fulfilling media buying, analysis, optimization, reporting, and management of tactical media plans for WHOOP. You will proactively provide recommendations and ensure campaigns are meeting / exceeding goals. You’ll help shape creative and copy used in our advertising to ensure we’re speaking to our target audience, while being continuously eager to test new ads to optimize and improve campaign performance.
WHOOP runs media across all areas of the marketing funnel, so it is important to have a strong interest in brand & performance media advertising.
RESPONSIBILITIES:
- Collaborate with with a variety of key stakeholders across Performance Media, LCM, Brand and Accessories & Apparel departments to develop, implement, manage, and monitor paid campaigns across all stages of the marketing funnel.
- Work with the wider Marketing team, Country Managers and Brand team to ensure paid strategy aligns with core audiences and that ad copy best speaks to those audiences.
- Coordinate with the Creative team and copywriters to continuously build and test new ads.
- Confidently provide campaign optimization tactics to help achieve target growth goals.
- Work with the Analytics team to set-up reports to allow for insights into daily optimization that can be made to ensure optimal performance across paid tactics.
- Work with platform reps to stay on top of the latest features and functionality to keep account as a leader in the latest offerings.
- Ad analysis and new ad creation, with regular A/B testing, brand lift testing, conversion lift testing.
QUALIFICATIONS:
- A degree in Marketing or similar qualification.
- 1-3 years’ minimum experience in a fast-paced consumer company or media agency setting.
- Knowledge of how to buy primarily on YouTube and Performance Max within the Google suite. Experience with Search, Shopping & SEO are a bonus.
- Proven track record of success and delivering through the funnel of paid media strategies.
- Excellent communication skills and can communicate recommendations effectively to stakeholders at all levels.
- Familiarity with ad tech solutions - specifically DCM.
- Pixel creation and management with the ability to troubleshoot all issues that arise.
- Critical thinker with proactive problem-solving skills.
- You are proficient in Google PowerPoint (i.e. deck building) and Google Excel (i.e. Pivot Tables, VLOOKUPs), with the ability to analyze data and draw conclusive insights.
- Deep understanding of Google Analytics - specifically Gen 4.
This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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