Digital Panel Specialist

1 Month ago • All levels

Job Summary

Job Description

YouGov Shopper is seeking a Digital Panel Specialist to join their Panel Management Team. The role involves setting up and monitoring digital marketing campaigns on platforms like Google, Meta, and X to recruit new panelists for the Consumer Panel. Responsibilities include analyzing panel website analytics, making recommendations for recruitment and engagement, supporting digital communication to the panel, managing projects related to panel management (samples, surveys, rewards), and overseeing the operational management of the Facebook community. The specialist will also conduct data analysis using Excel for quality checks and reporting, ensuring high-quality standards in line with YouGov's global guidelines.
Must have:
  • Higher or university education or equivalent experience
  • Flexible, proactive, and structured
  • Basic knowledge of SEO, SEA, Social media campaigns
  • Understanding of numerical analysis
  • Ability to work independently and in a team
  • Good communication skills
  • Very good knowledge of English
  • Native Italian speaker
  • Hands-on experience with Adobe Creative Suite and Canva
  • Good working knowledge of MS Office suite
Good to have:
  • Background in digital marketing or related fields
  • Prior knowledge of research methods and techniques
Perks:
  • Hybrid working model (2 days per week in office)
  • Competitive core benefits
  • Additional benefits
  • Opportunity for talent development and career building
  • Exciting work environment
  • Dynamic team built on passion, relevance, trust, and smart solutions

Job Details

At YouGov Shopper, we help you stay ahead of trends and rapidly changing shopper behavior.

We deliver data of fast-moving consumer goods consumption in family by collecting daily purchases in our panel composed by around 15.000 panel lists. These data are processed by our software procedures and delivered to our clients.

We are searching for a Digital Panel Specialist profile to introduce into our Panel Management Team.

 

As a Digital Panel Specialist, you will have the following key responsibilities:

  • Setting up and monitoring marketing campaigns on various digital platforms such as Google, Meta, X, ... with the aim of recruiting new panelists for the Consumer Panel.
  • Follow up the analytics of our panel website, among others, and based on your

        findings you take the necessary actions or make the necessary recommendations

        regarding recruitment and engagement of the panel

  • provide support in developing and providing digital communication to the panel

        based on your data and/or data we receive directly from the panel.

  • provide support in managing and implementing various small and larger projects

         related to panel management (preparing samples, surveys, rewards, etc.).

  • Operational management of our Facebook community and other channels.
  • Intermediate in use of Excel (pivot tables, formulas) for data analysis, quality checks, and reporting

The Digital Panel Specialist is reporting to our Team Manager Panel Administrator, also based in Milan.

The Digital Panel Specialist ensures excellent quality standards in line with our YouGov Standardized Global Guidelines.

  • You have a higher or university education, or equivalent through experience.
  • You are a flexible, proactive and structured organizational talent.
  • You have a basic knowledge of SEO, SEA, Social media marketing campaigns. A Background in digital marketing or related fields is definitely a plus.
  • You have an understanding of numerical analysis; prior knowledge of research methods and techniques is also a plus.
  • You can work both independently and in a team.
  • You have good communication skills and a very good knowledge of English and Native Italian speaker.
  • Hands-on experience with Adobe Creative Suite and Canva for producing and editing marketing and visual materials
  • Good working knowledge of the MS Office suite

We offer a hybrid working model for our YGS colleagues (currently x2 days p/w in office) and competitive core benefits as well additional benefits including:

An adventure full of challenges and the opportunity to further develop your talents and build your career.

An exciting work environment that brings people together.

A dynamic team built on passion, relevance, trust and smart solutions.

And much more...!

All documents will be treated in the strictest confidentiality.

Only short-listed candidates will be invited for an interview.

#LI-AA1

Get to know us better...

YouGov is a global online research company, offering insight into what the world thinks.

 

Life at YouGov

Find out more about our diverse and inclusive environment and values here 

  

Equal Opportunity Employer

As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.  

  

Data Privacy  

To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy 

 

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