Director, Demand Planning - Promotional/Event Planning

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.
 

This role will lead the advancement of people, process and technology associated with the capability of Sales stakeholders in the forecast enrichment (forecast value add) space with emphasis on sales estimates inclusive of uplifts for promotions and event planning, pricing elasticity, new product launches, retailer insights, and competitive activities.  Drive the strategic roadmap for transformation, adopting proven and emerging technologies, creating a digital planning operating environment for Hasbro’s success. Benchmarking externally to identify leading practices, including scanning the market for future capability such as AI models and industry best processes.

Location: The position is based in the Pawtucket, RI office.

Remote work may be considered for candidates on the East Coast Only

A Day In The Life as a Director, Demand Planning - Promos/Event Planning:

• Improve forecasting, forecasting metrics and the efficiency of the forecast methodology through strong organizational coordination, automation, reliable data, and an analytics-based process. Ensure a collaborative process of synthesizing input from a variety of sales roles, business units, and regions relying on data-driven processes using predictive analytics to reduce the impact of subjectivity.
• Deliver Sales value to the baseline forecast by coaching and establishing process & trainings for Sales stakeholders to provide insight during the forecast value add (FVA) steps for Sales and Marketing integrated with the demand planning application. Ensure the Sales team follows standardized process to accurately enter data in a timely manner for events that will impact demand integrated with the demand planning application at a recurring set cadence.
• Optimum analytics & insights frameworks to underpin Demand management processes partnering with both BI teams & Analytics, Insights, and Measurements team (AIM).
• Support the monthly Global Demand Management Review (DMR), roll up from regional to drive unconstrained consensus forecast in Integrated Business Planning (IBP) cycle and downstream supply planning and execution processes. Work in close relationship with the Global IBP Owner utilizing S&OP tools to be able to bring guidelines / targets to the commercial demand planning function globally.
• Lead the discovery work, scoping and implementation of an advanced AI enabled promotional planning tool to be integrated with the demand planning application inclusive of attributes such as pricing changes, customer expansion, new promotions and comparisons, new channels/locations/territories, product changes and introductions.  Leverage real-time capability to course-correct or reforecast allowing sales leaders to quickly gain insight so they can make more informed decisions enabling quick and accurate updates to the forecast based on demand or market changes.
• Ability to travel 25%

What You'll Bring:

• Bachelor's Degree (required). Preferred fields include Supply Chain Operations/Management, Industrial Engineering, Computer Science, or Business Management or related discipline.
• 10 - 15 years of experience in areas of sales planning, demand planning, commercial and/or supply chain experience.

• Demonstrate ability to effectively integrate data analyses with other forms of demand insight to calibrate demand planning tools or outputs from a commercial/sales perspective. Identify system capability improvement opportunities particularly with promotions and events and work with system team to implement changes.
• Leverage understanding of forecasting leading practices (i.e., tools, concepts) to improve adoption of standardized processes and increase forecast accuracy via forecast value-add across regions. Apply expertise of demand planning and Sales forecasting efforts to effectively participate in the S&OE and IBP processes and collaborate with key stakeholders during demand consensus and identify solutions to close gaps.
• Demonstrate ability to effectively integrate data analyses with other forms of demand insight to calibrate demand planning tools or outputs. Leverage planning systems to drive business insights and identify system capability improvement opportunities. Leverage understanding of forecasting leading practices (i.e., tools, concepts) to improve adoption of standardized processes and increase forecast accuracy across regions.
• Successful track record of developing reliable forecasts that incorporate event lift, pricing elasticity, new product launches, retailer insights, and competitive activities with experience in sales forecasting, demand modeling, demand shaping, and allocation.
• Demonstrated collaboration with and influencing across functions, including Commercial Sales, Brand/Marketing, Category Management, Finance and Supply Chain.
• Must have a proven track record of project delivery success that should include system implementation / integration, cost savings, process improvement.

Compensation Range, Currency USD:

• Starting Pay Range: $133,600
• Pay Range End: $210,000

Hasbro’s world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements, and years with the company. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year-round, Paid Vacation Time and holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving and Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more!

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.