Director, Digital Marketing - Paid Media

About Zscaler

Serving thousands of enterprise customers around the world including 40% of Fortune 500 companies, Zscaler (NASDAQ: ZS) was founded in 2007 with a mission to make the cloud a safe place to do business and a more enjoyable experience for enterprise users. As the operator of the world’s largest security cloud, Zscaler accelerates digital transformation so enterprises can be more agile, efficient, resilient, and secure. The pioneering, AI-powered Zscaler Zero Trust Exchange™ platform, which is found in our SASE and SSE offerings, protects thousands of enterprise customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location.

Named a Best Workplace in Technology by Fortune and others, Zscaler fosters an inclusive and supportive culture that is home to some of the brightest minds in the industry. If you thrive in an environment that is fast-paced and collaborative, and you are passionate about building and innovating for the greater good, come make your next move with Zscaler. 

Zscaler has an incredible story to tell, and our Marketing team is committed to sharing it in compelling and expressive ways. Our storytellers, analysts, strategists, and designers are attentive and dedicated to teaching our audience to think about cybersecurity like they never have before. You'll collaborate with diverse, creative people around the globe to hone the Zscaler brand, increase awareness and demand, support partnerships, and drive home big wins for the world's cloud security leader and our customers worldwide.

We are looking for a Director of Digital Marketing to lead demand generation and integrated digital ad campaigns on a global scale. This role is an opportunity to make a significant impact by fostering high-performing teams, creating innovative marketing strategies, and delivering measurable business outcomes. Reporting to the Sr. Director, Digital Marketing, you’ll be responsible for:

• Visionary leadership: managing and mentoring a talented global team of digital marketing experts
• Delivering Business Impact: Craft and execute demand-generation strategies and account-based marketing programs across key digital channels such as social, display, search, and web
• Strengthening Collaboration: Drive strategic partnerships by collaborating across Product Marketing, Field Marketing, Marketing Operations, Design, and other internal teams
• Data Driven Decision Making: Lead efforts in strategy, execution, and optimization of digital campaigns to enhance brand awareness, generate business leads, and fuel growth

What we are looking for (Minimum Qualifications)

• Leadership Experience: Proven ability to build and lead high-performing marketing teams with empathy, clarity, and a focus on delivering outcomes
• Marketing Mastery: 8+ years of experience in digital marketing, growth marketing, user acquisition, and demand generation strategies
• Execution Excellence: Expertise in launching and managing campaigns across multiple channels (social, display, search, web) and ad platforms (Google Ads, LinkedIn, Facebook)
• Technical Acumen: Strong proficiency in marketing automation tools (e.g., Marketo) for campaign setup, tracking, and lead management, alongside platforms such as Google Analytics and Tag Manager
• Dynamic Content & Localization: Familiarity with audience segmentation and the ability to tailor strategies to global audiences is highly preferred
• Analytical Mindset: Data-driven approach to marketing, with proficiency in reporting, testing, and optimizing KPIs with an eye on conversion rates and revenue growth

What Will Make You Stand Out (Preferred Qualifications)

• B.A./B.S. in Marketing, Business, or a related field. An MBA is a strong plus

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At Zscaler, we are committed to building a team that reflects the communities we serve and the customers we work with. We foster an inclusive environment that values all backgrounds and perspectives, emphasizing collaboration and belonging. Join us in our mission to make doing business seamless and secure.

Our Benefits program is one of the most important ways we support our employees. Zscaler proudly offers comprehensive and inclusive benefits to meet the diverse needs of our employees and their families throughout their life stages, including:

By applying for this role, you adhere to applicable laws, regulations, and Zscaler policies, including those related to security and privacy standards and guidelines.

Zscaler is committed to providing equal employment opportunities to all individuals. We strive to create a workplace where employees are treated with respect and have the chance to succeed. All qualified applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy or related medical conditions), age, national origin, sexual orientation, gender identity or expression, genetic information, disability status, protected veteran status, or any other characteristic protected by federal, state, or local laws.

See more information by clicking on the Know Your Rights: Workplace Discrimination is Illegal link.

Pay Transparency

Zscaler complies with all applicable federal, state, and local pay transparency rules.

Zscaler is committed to providing reasonable support (called accommodations or adjustments) in our recruiting processes for candidates who are differently abled, have long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.